---
description: Compare Freshmarketervs charles Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Freshmarketervs charles Comparison - Capterra India
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Freshmarketer\<span\>vs\</span\> charles Comparison](https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles)

# Compare Freshmarketer vs charles

Canonical: https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles

> Detailed comparison between Freshmarketer and charles. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Freshmarketer | charles |
| **Overall rating** | 4.4/5 | 4.4/5 |
| **Total Reviews** | 25 | 21 |
| **Starting Price** | - | €349.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Freshmarketer

\-

### charles

WhatsApp marketing platform enabling brands to complement existing marketing channels with the reach and richness of WhatsApp - driving revenue, retention and innovative customer experiences.

## Key features

### Freshmarketer

- A/B Testing
- API
- Campaign Segmentation
- Chatbot software
- Contact Database
- Conversion Rate Optimization
- Email Marketing Software
- List Management
- Marketing Automation Software
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Real-Time Analytics
- Real-time Conversations
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Subscriber Management
- Template Management
- Workflow Management Software

### charles

- A/B Testing
- API
- Campaign Segmentation
- Chatbot software
- Contact Database
- Conversion Rate Optimization
- Email Marketing Software
- List Management
- Marketing Automation Software
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Real-Time Analytics
- Real-time Conversations
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Subscriber Management
- Template Management
- Workflow Management Software

## Links

- [View Freshmarketer Profile](https://www.capterra.in/software/1008465/freshmarketer)
- [View charles Profile](https://www.capterra.in/software/1012151/charles)
- [View Original Comparison](https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Freshmarketervs charles Comparison - Capterra India","description":"Compare Freshmarketervs charles Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.","url":"https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles","about":[{"@id":"https://www.capterra.in/software/1008465/freshmarketer#software"},{"@id":"https://www.capterra.in/software/1012151/charles#software"}],"breadcrumb":{"@id":"https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles#webpage","publisher":{"@id":"https://www.capterra.in/#organization"},"inLanguage":"en-IN","isPartOf":{"@id":"https://www.capterra.in/#website"}},{"name":"Freshmarketer","description":"Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.\n\nMarketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. \t\t\n\nNewly Launched: Freshmarketer for Shopify\nGrow your Shopify storefront with multichannel engagement and conversational marketing","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/57ac2226-20f6-4f76-bac5-c7a520dafd0a.png","url":"https://www.capterra.in/software/1008465/freshmarketer","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/1008465/freshmarketer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":25,"ratingValue":4.4},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"charles","description":"charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp.\n\nIt does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy.\n\ncharles' key products are 📣 Campaigns and 🚀Journeys.\n\nWith Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows,  WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/013a4c3e-807e-41c4-9e9c-7a4733f8b602.jpeg","url":"https://www.capterra.in/software/1012151/charles","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/1012151/charles#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":21,"ratingValue":4.4},"offers":{"price":"349","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Freshmarketervs charles Comparison","position":3,"item":"https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles","@type":"ListItem"}],"@id":"https://www.capterra.in/compare/1008465/1012151/freshmarketer/vs/charles#breadcrumblist"}]}
</script>