---
description: Compare TapClicksvs Looker Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare TapClicksvs Looker Comparison - Capterra India
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/30053/reporting/software) > [TapClicks\<span\>vs\</span\> Looker Comparison](https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker)

# Compare TapClicks vs Looker

Canonical: https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker

> Detailed comparison between TapClicks and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | TapClicks | Looker |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 175 | 282 |
| **Starting Price** | $599.00 | $2,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### TapClicks

Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### TapClicks

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Dashboard
- Functions/Calculations
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Site Search Tracking
- Visual Analytics
- Visualization

### Looker

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Dashboard
- Functions/Calculations
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Site Search Tracking
- Visual Analytics
- Visualization

## Links

- [View TapClicks Profile](https://www.capterra.in/software/145227/tapclicks)
- [View Looker Profile](https://www.capterra.in/software/169053/looker)
- [View Original Comparison](https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare TapClicksvs Looker Comparison - Capterra India","description":"Compare TapClicksvs Looker Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.","url":"https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker","about":[{"@id":"https://www.capterra.in/software/145227/tapclicks#software"},{"@id":"https://www.capterra.in/software/169053/looker#software"}],"breadcrumb":{"@id":"https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker#webpage","publisher":{"@id":"https://www.capterra.in/#organization"},"inLanguage":"en-IN","isPartOf":{"@id":"https://www.capterra.in/#website"}},{"name":"TapClicks","description":"The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f7167e13-2c3a-45d6-afb0-d2269f2ac64d.png","url":"https://www.capterra.in/software/145227/tapclicks","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/145227/tapclicks#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":175,"ratingValue":4.3},"offers":{"price":"599","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Looker","description":"Looker is a business intelligence platform that helps organizations explore data, build analytics applications, and share insights in real time. It features a semantic modeling layer for curating and governing business metrics, ensuring consistent results. Conversational analytics powered by Google's Gemini models allow users to ask data questions in natural language, making analytics accessible to those with limited technical skills. Looker's API-first architecture enables dashboards to be embedded into applications and supports custom data experiences beyond traditional reporting. The platform integrates with Google Cloud for single sign-on, private networking, and BigQuery compatibility. Users can analyze both governed and unmodeled data through interactive dashboards with real-time exploration, filtering, and drill-down capabilities. Looker extensions connect with Vertex AI to enable custom AI workflows within the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/890bddb8-e190-47da-a264-4058e5c349d6.png","url":"https://www.capterra.in/software/169053/looker","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/169053/looker#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":282,"ratingValue":4.5},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Reporting Tools","position":2,"item":"/directory/30053/reporting/software","@type":"ListItem"},{"name":"TapClicksvs Looker Comparison","position":3,"item":"https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker","@type":"ListItem"}],"@id":"https://www.capterra.in/compare/145227/169053/tapclicks/vs/looker#breadcrumblist"}]}
</script>