---
description: Compare Hotjarvs Google Analytics 360 Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Hotjarvs Google Analytics 360 Comparison - Capterra India
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Hotjar\<span\>vs\</span\> Google Analytics 360 Comparison](https://www.capterra.in/compare/163516/177042/hotjar/vs/google-analytics)

# Compare Hotjar vs Google Analytics 360

Canonical: https://www.capterra.in/compare/163516/177042/hotjar/vs/google-analytics

> Detailed comparison between Hotjar and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Google Analytics 360 |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 539 | 8089 |
| **Starting Price** | $39.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Hotjar

- A/B Testing
- API
- Access Controls/Permissions
- Behavior Tracking
- Charting
- Collaboration Tools
- Customizable Reports
- Interactive Reports
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visualization

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Behavior Tracking
- Charting
- Collaboration Tools
- Customizable Reports
- Interactive Reports
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visualization

## Links

- [View Hotjar Profile](https://www.capterra.in/software/163516/hotjar)
- [View Google Analytics 360 Profile](https://www.capterra.in/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.in/compare/163516/177042/hotjar/vs/google-analytics)

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