---
description: Compare Adobe Analyticsvs Google Analytics 360 Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Adobe Analyticsvs Google Analytics 360 Comparison - Capterra India
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Adobe Analytics\<span\>vs\</span\> Google Analytics 360 Comparison](https://www.capterra.in/compare/169942/177042/adobe-analytics/vs/google-analytics)

# Compare Adobe Analytics vs Google Analytics 360

Canonical: https://www.capterra.in/compare/169942/177042/adobe-analytics/vs/google-analytics

> Detailed comparison between Adobe Analytics and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Adobe Analytics | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 236 | 8089 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Adobe Analytics

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Adobe Analytics

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Behavior Tracking
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Management Software
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Behavior Tracking
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Management Software
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Adobe Analytics Profile](https://www.capterra.in/software/169942/adobe-analytics)
- [View Google Analytics 360 Profile](https://www.capterra.in/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.in/compare/169942/177042/adobe-analytics/vs/google-analytics)

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