---
description: Compare Google Analytics 360vs MPP BI Comparison and other vendors. Get features, price, & user reviews with details about trial versions and customer support for Indian users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360vs MPP BI Comparison - Capterra India
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360\<span\>vs\</span\> MPP BI Comparison](https://www.capterra.in/compare/177042/207206/google-analytics/vs/MPP-BI)

# Compare Google Analytics 360 vs MPP BI

Canonical: https://www.capterra.in/compare/177042/207206/google-analytics/vs/MPP-BI

> Detailed comparison between Google Analytics 360 and MPP BI. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | MPP BI |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8089 | 6 |
| **Starting Price** | - | $10.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, Phone Support, Chat |
| **Training Software** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### MPP BI

Data-rich companies requiring turnkey analytical applications. Pain points: Slow analytics on big data, Lack of tailored visualization for decision-makers, Need of advanced AI/ML capabilities

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customer Database
- Customizable Dashboard
- Customizable Reports
- Data Integration
- Data Management Software
- Interactive Reports
- KPI Monitoring
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### MPP BI

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customer Database
- Customizable Dashboard
- Customizable Reports
- Data Integration
- Data Management Software
- Interactive Reports
- KPI Monitoring
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.capterra.in/software/177042/google-analytics)
- [View MPP BI Profile](https://www.capterra.in/software/207206/MPP-BI)
- [View Original Comparison](https://www.capterra.in/compare/177042/207206/google-analytics/vs/MPP-BI)

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