---
description: Discover and compare Free PPC Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free PPC Software - Capterra
---

Breadcrumb: [Home](/) > [Free PPC Software](https://www.capterra.in/directory/30967/ppc/software)

# PPC Software

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> PPC software is used to track and optimize marketing spend on paid search campaigns.

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## Products

1. [Adzooma](https://www.capterra.in/software/188236/adzooma) — 4.0/5 (22 reviews) — Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy.
2. [monday.com](https://www.capterra.in/software/147657/monday-com) — 4.6/5 (5726 reviews) — Work management platform that helps teams streamline projects, sales, marketing \& engineering processes with real-time collaboration.
3. [Semrush](https://www.capterra.in/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
4. [Similarweb](https://www.capterra.in/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
5. [SpyFu](https://www.capterra.in/software/156579/spyfu) — 4.4/5 (145 reviews) — SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising.
6. [TrueClicks](https://www.capterra.in/software/213461/trueclicks) — 4.5/5 (51 reviews) — TrueClicks is PPC management software that helps paid search teams to audit, monitor, and optimize based on priorities.
7. [Lebesgue](https://www.capterra.in/software/1019489/lebesgue) — 4.9/5 (43 reviews) — Lebesgue is an AI-powered marketing consultant that helps eCommerce Stores of all sizes boost their ROI with data-driven insights
8. [Outbrain](https://www.capterra.in/software/140446/outbrain-amplify) — 3.9/5 (32 reviews) — With Outbrain's native advertising platform, PPC marketers can promote their ads to high-quality customers while maximizing ROI.
9. [ROUTEE](https://www.capterra.in/software/171059/routee) — 4.0/5 (23 reviews) — Omnichannel Digital Marketing Communication platform, providing services through API integration and/or its Web Platform.
10. [SeoSamba Marketing Operating System](https://www.capterra.in/software/166104/sambasaas) — 4.5/5 (22 reviews) — Marketing automation solution ideal for franchises \& multi-site owners. Business solution providers can private-label SeoSamba MOS
11. [iSpionage](https://www.capterra.in/software/191351/ispionage) — 4.6/5 (21 reviews) — SEO \& SEM Competitor Research and Monitoring tool to help you gain a competitive edge in the search marketing landscape. Sign up free\!
12. [TrafficGuard](https://www.capterra.in/software/181318/trafficguard) — 4.7/5 (18 reviews) — Automated, real-time protection of your Google Ads campaigns against bots, ad fraud and competitor clicks that your drain ad budget.
13. [Basis Technologies](https://www.capterra.in/software/163311/basis-technologies) — 4.4/5 (17 reviews) — ML-powered, QuanticMind platform helps optimize SEM performance to achieve profit maximization and scale for top and long tail keywords
14. [AdNabu for Google Shopping](https://www.capterra.in/software/145166/adnabu-adwords-software) — 4.7/5 (16 reviews) — AdNabus app helps you to easily create a Google Shopping feed \& run Google Ads. All changes in your Shopify store is fetched \& updated
15. [Funnel Science](https://www.capterra.in/software/170271/funnel-science) — 4.9/5 (16 reviews) — Best Sales, marketing, and predictive AI software that helps with real time ROI optimization for PPC, SEO \& Social Media Ad Campaigns
16. [Master Metrics](https://www.capterra.in/software/1070051/Master-Metrics) — 4.9/5 (14 reviews) — AI Cloud-based data analysis tool that helps agencies and marketing teams handle data from ad networks, send alerts, and share reports.
17. [SEISO](https://www.capterra.in/software/196084/seiso) — 4.6/5 (12 reviews) — SEISO is an advanced Google Ads insight platform. Get your report and start optimizing your campaigns today. Certified Google Partner.
18. [WASK](https://www.capterra.in/software/215384/wask) — 4.3/5 (12 reviews) — Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization.
19. [Pulse](https://www.capterra.in/software/195253/pulse) — 4.4/5 (10 reviews) — Allows marketers to accurately analyze and benchmark every competitor in their industry across 15 different search marketing KPIs.
20. [Advigator](https://www.capterra.in/software/193497/advigator) — 4.6/5 (7 reviews) — Amazon Advertising Automation Software
21. [SiteWit](https://www.capterra.in/software/163310/sitewit) — 1.5/5 (4 reviews) — PPC management solution that helps manage visitors, sales and leads through website analytics and bid optimization algorithms.
22. [Ptengine](https://www.capterra.in/software/170649/ptengine) — 4.8/5 (4 reviews) — Optimize your website with heatmaps, A/B testing, and popups—no coding needed. Ptengine makes conversion easy.
23. [Aori](https://www.capterra.in/software/172208/aori) — 4.5/5 (4 reviews) — Tool to help Google Ads users create hundreds of high-performing ads in minutes based on single keyword ad groups.
24. [adCore](https://www.capterra.in/software/135417/adcore) — 4.7/5 (3 reviews) — Advertising and web analytics platform that provides automated solutions for day-to-day Search Engine Marketing tasks.
25. [Fiuti](https://www.capterra.in/software/198571/fiuti) — 5.0/5 (3 reviews) — A complete campaign builder for PPC agencies. Stop wasting time on spreadsheets and start automating your PPC ads creation.

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## Related Categories

- [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software)
- [Social Media Marketing Software](https://www.capterra.in/directory/30781/social-media-marketing/software)
- [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software)
- [Advertising Agency Software](https://www.capterra.in/directory/30736/advertising-agency/software)
- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)

## Links

- [View on Capterra](https://www.capterra.in/directory/30967/ppc/software)
- [All Categories](https://www.capterra.in/directory)

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Fiuti gives you a set of tools to help you generate keywords, negatives, build campaigns, ad groups, ads & extensions, all at scale within 30 minutes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0891e8de-d18b-4947-8d31-4cb4c51606a5.png","url":"https://www.capterra.in/software/198571/fiuti","@type":"ListItem"}],"numberOfItems":25}
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