---
description: Compare the top Marketing Analytics Software & providers for Indian businesses. Filter by price, feature or user rating to make software selection fast and easy.
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title: Marketing Analytics Software - Compare Prices & Top Sellers - Capterra India
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software)

# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [GivingDNA](https://www.capterra.in/software/179281/givingdna) — 4.9/5 (9 reviews) — Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening.
2. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
3. [Jira](https://www.capterra.in/software/19319/jira) — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
4. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
5. [HubSpot Marketing Hub](https://www.capterra.in/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
6. [monday.com](https://www.capterra.in/software/147657/monday-com) — 4.6/5 (5726 reviews) — On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
7. [Hootsuite](https://www.capterra.in/software/121701/hootsuite) — 4.4/5 (3795 reviews) — Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
8. [Zoho Social](https://www.capterra.in/software/159351/zoho-social) — 4.7/5 (3388 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
9. [Wrike](https://www.capterra.in/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
10. [Tableau](https://www.capterra.in/software/77260/tableau) — 4.6/5 (2348 reviews) — Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations \& share insights.
11. [Semrush](https://www.capterra.in/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
12. [Google Cloud](https://www.capterra.in/software/170983/google-cloud-platform) — 4.7/5 (2262 reviews) — Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes.
13. [Omnisend](https://www.capterra.in/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
14. [Marketo Engage](https://www.capterra.in/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
15. [ContentStudio](https://www.capterra.in/software/176184/contentstudio) — 4.7/5 (673 reviews) — ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
16. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.in/software/134593/pardot) — 4.1/5 (649 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
17. [Sprout Social](https://www.capterra.in/software/121447/sprout-social) — 4.4/5 (606 reviews) — Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
18. [Ahrefs](https://www.capterra.in/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
19. [Hotjar](https://www.capterra.in/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
20. [Salesforce Marketing Cloud](https://www.capterra.in/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) — Elevate your marketing analytics by connecting and analyzing your data with a single source of truth for marketing performance.
21. [Campaign Monitor by Marigold](https://www.capterra.in/software/76928/campaign-monitor) — 4.5/5 (505 reviews) — Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
22. [Anyword](https://www.capterra.in/software/1012809/anyword) — 4.8/5 (391 reviews) — Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts\!
23. [Instapage](https://www.capterra.in/software/141695/instapage) — 4.5/5 (365 reviews) — Real-time analytics tracking visitors, conversions, and on-page behavior natively integrated with A/B testing in one platform.
24. [AccuRanker](https://www.capterra.in/software/149278/accuranker) — 4.9/5 (330 reviews) — SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more.
25. [The Brief](https://www.capterra.in/software/161766/creatopy) — 4.6/5 (285 reviews) — Optimize shows you how your creatives performed, what connected and where to take it next, so you’ll never start from scratch again.

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## Related Categories

- [Social Media Analytics Tools](https://www.capterra.in/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software)
- [Social Media Marketing Software](https://www.capterra.in/directory/30781/social-media-marketing/software)
- [Marketing Attribution Software](https://www.capterra.in/directory/31081/marketing-attribution/software)
- [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software)

## Links

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Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d87ce6b9-9b54-446e-82b7-76d7e7be026e.png","url":"https://www.capterra.in/software/176340/ahrefs","@type":"ListItem"},{"name":"Hotjar","position":19,"description":"Hotjar is built to compliment your traditional analytics. Where they tell you the \"what,\" Hotjar reveals the \"why.\"\nGo beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.capterra.in/software/163516/hotjar","@type":"ListItem"},{"name":"Salesforce Marketing Cloud","position":20,"description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1a2b2816-ff47-405e-a9e2-2b8d6fd68dfd.png","url":"https://www.capterra.in/software/7723/salesforce-marketing-cloud","@type":"ListItem"},{"name":"Campaign Monitor by Marigold","position":21,"description":"Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8d54dfff-e55d-401e-8d69-0a5faf39ab80.png","url":"https://www.capterra.in/software/76928/campaign-monitor","@type":"ListItem"},{"name":"Anyword","position":22,"description":"Anyword is a generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts and drives sales.\nTrained on billions of marketing data points, Anyword offers marketers powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real-time.\nOver one million marketers trust Anyword to manage all their copy and see an average 30% lift in performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ec4fb5ed-e75a-4936-b006-5f6d4b312beb.jpeg","url":"https://www.capterra.in/software/1012809/anyword","@type":"ListItem"},{"name":"Instapage","position":23,"description":"Instapage provides built-in marketing analytics that give teams real-time visibility into landing page and campaign performance without requiring a separate analytics platform for core reporting. 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In-depth analytics combined with a powerful infrastructure takes the guesswork out of the equation by providing accurate, fast and up-to-date data.\n\nThe cloud-based platform means that no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b801dbab-f824-47de-8e74-4795465d0b00.png","url":"https://www.capterra.in/software/149278/accuranker","@type":"ListItem"},{"name":"The Brief","position":25,"description":"The Brief is an AI-powered marketing platform that helps brands create, launch, and optimize digital campaigns at scale. It solves the challenge of delivering personalized ads quickly across multiple channels by combining AI-driven creative automation with a continuous optimization loop.\n\nThe platform relies on four intelligent agents:\n\nCreate Agent: Generates on-brand ad variations and personalized assets.\n\nInspire Agent: Delivers fresh ideas, creative trends, and insights.\n\nLaunch Agent: Seamlessly publishes ads across social, display, and programmatic channels.\n\nOptimize Agent: Tracks performance, surfaces actionable insights, and feeds data back into the creative process.\n\nThis closed-loop system transforms data into direction, empowering marketers to focus on strategy and storytelling, ensuring every campaign continuously learns, adapts, and achieves consistently superior results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6b2a6bec-bb81-4dcb-97ee-90919fee9127.jpeg","url":"https://www.capterra.in/software/161766/creatopy","@type":"ListItem"}],"numberOfItems":25}
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