---
description: Discover and compare Free Marketing Resource Management (MRM) Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Free Marketing Resource Management (MRM) Software - Capterra
---

Breadcrumb: [Home](/) > [Free Marketing Resource Management (MRM) Software](https://www.capterra.in/directory/31020/mrm/software)

# Marketing Resource Management (MRM) Software

Canonical: https://www.capterra.in/directory/31020/mrm/software

> Marketing Resource Management, or MRM, software helps organizations optimize utilization of various assets available to the marketing departments.

-----

## Products

1. [Zoho Sprints](https://www.capterra.in/software/169569/zoho-sprints) — 4.5/5 (293 reviews) — Zoho Sprints is a cloud-based agile project management platform that helps teams plan, track, and deliver work with clarity.
2. [monday.com](https://www.capterra.in/software/147657/monday-com) — 4.6/5 (5726 reviews) — From ideation to execution, monday.com helps marketing teams plan strategically while managing resources effectively.
3. [Wrike](https://www.capterra.in/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing resource planning platform with Gantt charts, Kanban boards, performance reports, dashboards, and more.
4. [Admation](https://www.capterra.in/software/127704/admation) — 3.6/5 (227 reviews) — Enabling marketing teams \&amp; ad agencies to effectively manage their creative approval workflow from project brief to approval \&amp; archive.
5. [CoSchedule Marketing Suite](https://www.capterra.in/software/158290/coschedule) — 4.4/5 (106 reviews) — CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.
6. [Dreamdata](https://www.capterra.in/software/197705/dreamdata-io) — 4.8/5 (55 reviews) — Dreamdata is a B2B Activation \&amp; Attribution Platform built for empowering marketers.
7. [Narrato Workspace](https://www.capterra.in/software/1014774/narrato-workspace) — 4.9/5 (45 reviews) — Narrato is a content planning, creation and collaboration platform with an AI content ideation, creation and optimization assistant.
8. [Plezi](https://www.capterra.in/software/180164/plezi) — 4.6/5 (33 reviews) — Plezi is a B2B marketing automation platform that helps marketers structure their strategy and generate qualified leads.
9. [Phraseanet](https://www.capterra.in/software/70488/phraseanet) — 4.2/5 (5 reviews) — Open Source, flexible, powerful, robust and reliable, Phraseanet is published by ALCHEMY, a long-standing player in the DAM market.

## Related Categories

- [Productivity Software](https://www.capterra.in/directory/30968/productivity/software)
- [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software)
- [Content Management Software (CMS)](https://www.capterra.in/directory/10007/content-management/software)
- [Document Management Software](https://www.capterra.in/directory/30063/document-management/software)
- [Project Management Software](https://www.capterra.in/directory/30002/project-management/software)

## Links

- [View on Capterra](https://www.capterra.in/directory/31020/mrm/software)
- [All Categories](https://www.capterra.in/directory)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra India","address":{"@type":"PostalAddress","addressLocality":"Mumbai","addressRegion":"MH","postalCode":"400051","streetAddress":"Gartner India Research & Advisory Services Pvt. Ltd. Raheja Towers 2nd Floor C-30 G- Block Bandra East Mumbai 400051 India"},"description":"Capterra India helps businesses find the best software. With verified reviews, prices & features, our interactive tool makes software selection fast & easy.","email":"info.india@gartner.com","url":"https://www.capterra.in/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.in/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/@CapterraIndia"]},{"name":"Capterra India","url":"https://www.capterra.in/","@type":"WebSite","@id":"https://www.capterra.in/#website","publisher":{"@id":"https://www.capterra.in/#organization"},"potentialAction":{"query":"required","target":"https://www.capterra.in/search/?q={search_term_string}","@type":"SearchAction","query-input":"required name=search_term_string"}},{"name":"Marketing Resource Management (MRM) Software","description":"Discover and compare Free Marketing Resource Management (MRM) Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.","url":"https://www.capterra.in/directory/31020/mrm/pricing/free/software","about":{"@id":"https://www.capterra.in/directory/31020/mrm/pricing/free/software#itemlist"},"breadcrumb":{"@id":"https://www.capterra.in/directory/31020/mrm/pricing/free/software#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.in/directory/31020/mrm/pricing/free/software#webpage","mainEntity":{"@id":"https://www.capterra.in/directory/31020/mrm/pricing/free/software#itemlist"},"isPartOf":{"@id":"https://www.capterra.in/#website"},"inLanguage":"en-IN","publisher":{"@id":"https://www.capterra.in/#organization"}},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Free Marketing Resource Management (MRM) Software","position":2,"item":"https://www.capterra.in/directory/31020/mrm/software","@type":"ListItem"}],"@id":"https://www.capterra.in/directory/31020/mrm/pricing/free/software#breadcrumblist"}]}
</script><script type="application/ld+json">
  {"name":"Free Marketing Resource Management (MRM) Software - Capterra","@context":"https://schema.org","@type":"ItemList","itemListElement":[{"name":"Zoho Sprints","position":1,"description":"Zoho Sprints is an agile project management platform that supports both Scrum and Kanban frameworks. It helps teams plan and prioritize work in the backlog, execute work on customizable agile boards, engage in contextual collaboration, and track progress with robust agile reports.\n\nAs project needs evolve, the platform extends beyond execution with built-in budget and expense management for tracking finances, a risk and opportunity module to identify and respond to uncertainties across the project lifecycle, and a test management module to support quality assurance. It also enables teams to build new workflows and modules beyond the default setup.\n\nZoho Sprints integrates with a range of applications, including Jira, Microsoft SharePoint, Azure DevOps, and more, supporting diverse business needs. It further includes AI capabilities and contextual project intelligence through the Zoho MCP server.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3dc054ff-c5aa-42b4-923b-07bbe81915fb.png","url":"https://www.capterra.in/software/169569/zoho-sprints","@type":"ListItem"},{"name":"monday.com","position":2,"description":"On monday.com's drag-and-drop open platform, marketing teams can build tools to support any workflows. Plan strategically and assign jobs to different team members so everyone knows exactly what to do in what priority. Then leverage the customizable dashboards better manage resources and capacity. From ideation to execution, monday.com makes it easy for teams of any size to work more efficiently than ever before.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/464cd3be-e2b8-4f9b-a572-577e31770f58.png","url":"https://www.capterra.in/software/147657/monday-com","@type":"ListItem"},{"name":"Wrike","position":3,"description":"Wrike is a marketing resource management solution trusted by 20,000+ companies worldwide. Bring all your marketing tools together on one powerful platform, from individual workload charts and timesheets to shared calendars and Kanban boards. Get clear insights into your team’s tasks so you can balance workloads and avoid burnout. Monitor project costs and campaign performance with visual dashboards and real-time reports. Keep your teams on track for on-time delivery.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b4158bfc-a55c-4d3a-baf8-b0316f604753.png","url":"https://www.capterra.in/software/76113/wrike","@type":"ListItem"},{"name":"Admation","position":4,"description":"Admation is cloud based approval workflow management software for brands and ad agencies. Streamline your approval workflow with a project management tool that enables you to manage and track all of your reviews and approvals from one central hub. Key features include briefing templates, online proofing tools, batched feedback, tiered approvals, reminder notifications, resource management, project time tracking, reporting tools and digital asset management.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1de86f9d-3be3-4445-b5fe-306386d7e85b.png","url":"https://www.capterra.in/software/127704/admation","@type":"ListItem"},{"name":"CoSchedule Marketing Suite","position":5,"description":"CoSchedule Marketing Suite is a family of agile marketing products to coordinate your process, projects, & teams.\n\nWith Marketing Suite, you can: \n- See your entire marketing strategy in real-time. \n- Triage, create, & promote your best content. \n- Seamlessly manage your team & projects. \n- Store, index, & share your marketing. \n-Use AI to write first draft copy & generate new ideas \n\nMarketing Suite helps marketers complete more work, deliver projects on time, & prove your value.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/13d5d72a-92d5-4235-a21f-74eb3918a439.png","url":"https://www.capterra.in/software/158290/coschedule","@type":"ListItem"},{"name":"Dreamdata","position":6,"description":"Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere.\n\nThis empowers B2B marketers to: \n\n- Build precise audiences and activate them with direct syncs to ad platforms.\n\n- Trigger timely, targeted activity using AI-identified intent signals and notifications.\n\n- Feed reliable pipeline data back to platforms with one-click conversion syncs.\n\n- Instantly measure and analyze how your GTM efforts impact revenue.\n\nBest of all, Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f113d55d-e81c-46a4-82bd-8921377af4ac.png","url":"https://www.capterra.in/software/197705/dreamdata-io","@type":"ListItem"},{"name":"Narrato Workspace","position":7,"description":"Narrato is every content creator and team's dream workspace. Built to eliminate the pain of managing a scattered content creation workflow. \n\nKey features include:\n- Workflow management and automation\n- Content planning with calendars boards and list\n- AI content assistant for writing, SEO, ideation, grammar and readability\n- Automatic SEO content briefs, \n- Freelancer management and payment reporting\n- Custom templates and graphics support.\n- And more","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0837a701-4a8d-42ca-a080-4de3f7cb4054.jpeg","url":"https://www.capterra.in/software/1014774/narrato-workspace","@type":"ListItem"},{"name":"Plezi","position":8,"description":"Plezi is a B2B marketing automation platform that helps marketers easily structure their strategy and sustainably generate qualified leads for sales reps. Specifically designed for SMEs, it is suitable for a wide range of industries: IT, industry, consulting and training, healthcare, business services, HR, etc. Plezi is also a partner to dozens of agencies.\n\nSimple to set up and use, and designed to save teams time, Plezi centralizes numerous features designed to manage your digital marketing strategy and guide your prospects through the buying funnel:\n\n- Marketing automation: email editor, simplified newsletter, workflows, intelligent campaigns, content hosting, SEO content ideas, landing page and form creation, lead scoring, prospect tracking, segmentation, etc. ;\n\n- Analysis and reporting: advanced dashboards to track all your KPIs;\n\n- CRM synchronization: Salesforce, Sellsy, Hubspot CRM, Microsoft Dynamics 365, Zoho, Pipedrive, etc. ;\n\n- Integration with other marketing tools","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/70af7ac0-d81a-4f85-ba7c-9537f9b9c260.png","url":"https://www.capterra.in/software/180164/plezi","@type":"ListItem"},{"name":"Phraseanet","position":9,"description":"Phraseanet is a complete DAM with rich features. Media ingestion, batch indexing with assistance of AI engines and a thesaurus, reading and writing of standardized metadata (IPTC, XMP, ID, MP3,...), classification, rights management, workflows, web galleries, sharing, publishing, video features, front end, connectors available with WordPress, Drupal and much more. Optimize your media management ROI!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/dd26eb9d-b703-4c5e-8558-10add08d96e9.png","url":"https://www.capterra.in/software/70488/phraseanet","@type":"ListItem"}],"@id":"https://www.capterra.in/directory/31020/mrm/pricing/free/software#itemlist","numberOfItems":9}
</script>
