---
description: Page 2 - Compare the top Marketing Attribution Software & providers for Indian businesses. Filter by price, feature or user rating to make software selection fast and easy.
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title: Page 2 - Marketing Attribution Software - Compare Prices & Top Sellers - Capterra India
---

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# Marketing Attribution Software

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> Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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## Products

1. [Adjust](https://www.capterra.in/software/156559/adjust) — 4.2/5 (26 reviews) — Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world.
2. [HockeyStack](https://www.capterra.in/software/1010836/hockeystack) — 4.9/5 (26 reviews) — HockeyStack is an end-to-end SaaS analytics tool that helps growth and marketing teams understand what drives revenue with no code
3. [Kochava](https://www.capterra.in/software/171691/unified-audience-platform) — 4.6/5 (25 reviews) — Data analytics platform that helps businesses plan marketing campaigns, measure media spend, prevent mobile ad frauds, and more.
4. [Claravine](https://www.capterra.in/software/207532/claravine) — 4.4/5 (23 reviews) — Claravine is The Data Standards Company. With our platform, brands and agencies can trust their data and make confident decisions.
5. [Improvado](https://www.capterra.in/software/163884/improvado) — 4.5/5 (22 reviews) — Improvado is an AI-powered marketing intelligence platform that enables teams to unlock the full potential of their data.
6. [Branch Metrics](https://www.capterra.in/software/167545/branch) — 4.1/5 (22 reviews) — Branch is a cross-platform attribution and linking platform used by the 40,000 of world's top mobile brands.
7. [QuanticFy](https://www.capterra.in/software/1030224/quanticfy) — 4.4/5 (22 reviews) — Quanticfy is the first european marketing attribution solution to solve the problem of missing datas adressed to Shopify stores.
8. [Marin Software](https://www.capterra.in/software/99653/marin-search-marketer) — 4.1/5 (20 reviews) — Streamline your website with a single tracking pixel for all your channels and account for every order, regardless of where it happens.
9. [Funnel](https://www.capterra.in/software/156756/funnel) — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
10. [Factors.ai](https://www.capterra.in/software/1018509/factorsai) — 4.8/5 (19 reviews) — Factors.ai is an account intelligence tool that surfaces intent signals from your website, CRM, LinkedIn, \& G2.
11. [Revenue.io](https://www.capterra.in/software/132838/ringdna) — 4.3/5 (18 reviews) — Revenue.io is the complete AI-powered RevOps platform that delivers real-time guidance in the moments that matter.
12. [Trackier](https://www.capterra.in/software/162311/vnative) — 4.3/5 (18 reviews) — Trackier is a performance and mobile marketing software that enhances ROI by creating, automating, measuring, and optimizing campaigns.
13. [CAKE](https://www.capterra.in/software/156223/cake-for-advertisers) — 4.3/5 (17 reviews) — Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.
14. [ROIVENUE](https://www.capterra.in/software/177026/roivenue) — 4.8/5 (17 reviews) — Analytics, optimization \& attribution suite for ecommerce. It helps marketers to increase ROI through data integration \& attribution.
15. [BL.INK](https://www.capterra.in/software/189131/bl-ink) — 4.6/5 (17 reviews) — BL.INK is a URL shortener and link management software designed for enterprises.
16. [GA Connector](https://www.capterra.in/software/166151/gaconnector) — 4.8/5 (17 reviews) — Connect Google Analytics with Salesforce \& other CRMs. Track marketing ROI without paying for a full-blown marketing attribution tool.
17. [Salespanel](https://www.capterra.in/software/179346/salespanel) — 5.0/5 (16 reviews) — Salespanel is a B2B lead gen, analytics, \& customer journey tracking tool. Plug first-party data to your CRM \& reveal qualified leads.
18. [wecantrack](https://www.capterra.in/software/202704/wecantrack) — 4.5/5 (16 reviews) — Automatically integrate all your affiliate sales in Google Analytics, Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads and more.
19. [CPV Lab Pro](https://www.capterra.in/software/1034760/cpv-lab-pro) — 4.9/5 (16 reviews) — Ad tracking tool designed to manage and optimize all marketing campaigns in one place.
20. [ThoughtMetric](https://www.capterra.in/software/192387/thoughtmetric) — 4.6/5 (15 reviews) — Marketing attribution for your e-commerce business.
21. [Coact](https://www.capterra.in/software/195966/coact) — 4.7/5 (15 reviews) — You don't need to waste any more time frantically preparing your digital marketing reports at the final-hour.
22. [Spotler Activate](https://www.capterra.in/software/219180/squeezely) — 4.3/5 (15 reviews) — Spotler Activate Customer Data Platform builds 360-degree profiles that transform customer journeys into personalized experiences.
23. [Zoho Marketing Automation](https://www.capterra.in/software/1014883/zoho-marketing-automation) — 4.4/5 (14 reviews) — Understand which channels and campaigns drive conversions for smarter marketing spend.
24. [Attribution](https://www.capterra.in/software/147753/attribution) — 4.7/5 (12 reviews) — Full funnel conversion and revenue tracking solution for your marketing channels including day-by-day cohort based Return on Ad Spend.
25. [Marketo Measure](https://www.capterra.in/software/132822/bizible) — 4.9/5 (11 reviews) — Marketo Measure is a B2B marketing attribution tool that measures campaign, channel, and content impact on pipeline, revenue, and ROI.

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## Related Categories

- [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software)
- [All-in-One Marketing Platform](https://www.capterra.in/directory/32155/all-in-one-marketing/software)
- [Customer Data Platforms](https://www.capterra.in/directory/31334/customer-data-platform/software)
- [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software)
- [Reporting Tools](https://www.capterra.in/directory/30053/reporting/software)

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\n\nSchedule a demo or start your 14-day free trial today!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7e2f0c1c-3abc-4c30-9c6f-4e78fd2b7c6b.png","url":"https://www.capterra.in/software/179346/salespanel","@type":"ListItem"},{"name":"wecantrack","position":18,"description":"All your affiliate conversions in one affiliate dashboard: Data Collection & Reporting, Real Time.\n\nAnd automatically integrate all your affiliate sales in: Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, TikTok for Business (Ads), Taboola, Outbrain, Snapchat Ads, Revcontent, PropellerAds, PopAds, Data Studio, Zapier and BigQuery.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0f5e262e-3143-41ec-adda-1e2d2f4b7efd.png","url":"https://www.capterra.in/software/202704/wecantrack","@type":"ListItem"},{"name":"CPV Lab Pro","position":19,"description":"Ad tracking tool designed to manage and optimize all marketing campaigns in one place.\n\nCPV Lab allows cookie-less tracking, bot filtering and is integrated with a multivariate testing tool, MV Lab.\n\nIt offers over 150+ predefined templates for ad networks or traffic sources, plus it comes with API integrations for major traffic sources like Facebook, Google Ads, Microsoft (Bing) Ads, TikTok,etc.\n\nYou can try the free trial and decide for yourself if it is the right tool for you.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/baf00a91-3024-409e-9b0d-e94bb5e36ad4.jpeg","url":"https://www.capterra.in/software/1034760/cpv-lab-pro","@type":"ListItem"},{"name":"ThoughtMetric","position":20,"description":"ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. 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Time and resource restrictions are two of the biggest obstacles you face when it comes to reporting.\n\nThat's why we built a solution that enables fast and efficient reporting !","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/504ad489-5b0e-487b-a467-22be2292d8af.png","url":"https://www.capterra.in/software/195966/coact","@type":"ListItem"},{"name":"Spotler Activate","position":22,"description":"If you want to offer your customers the ultimate experience, you must first understand who they are and what they want. With Spotler Activate, you can recognise visitors on your website and automatically merge their data into a centralised overview of customer profiles. This forms the foundation for personalised customer journeys and impactful campaigns across all your channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a02d7dec-9f92-45fc-bba1-5630a666b607.png","url":"https://www.capterra.in/software/219180/squeezely","@type":"ListItem"},{"name":"Zoho Marketing Automation","position":23,"description":"Understanding the true impact of marketing efforts is critical, and Zoho Marketing Automation offers multi-touch attribution models to provide clarity. It tracks which channels, campaigns, and touchpoints contribute most to conversions, giving marketers insight into where to invest time and resources. This feature enables accurate ROI measurement by highlighting high-performing marketing efforts and underperforming areas that need adjustment. 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Request a free demo today!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7f761574-5329-47b7-9327-96f1739adea9.png","url":"https://www.capterra.in/software/147753/attribution","@type":"ListItem"},{"name":"Marketo Measure","position":25,"description":"Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns, channels, and content on pipeline, revenue, and ROI—empowering continuous optimization of tactics and investments. This premium multi-touch attribution solution provides robust tracking, measurement, and visualization. It lets users track, capture, unify, and attribute every lead and account-based touchpoint—including digital and offline, paid and organic—using AI-powered, every-touch attribution models. Users can report attribution data from marketing, sales, paid media, and offline events in Marketo Measure, their CRM, or BI tools—from anonymous first touch to closed-won revenue. Models include U-shaped, W-shaped, and full-path. Dashboards visualize ABM, content, paid media, digital and more. Features include channel tracking, JavaScript tracking, machine learning models, CRM and paid media integrations, cross-domain tracking, and custom journey map stages.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/43faef27-8af1-4487-8ee3-ff6887d4f77e.png","url":"https://www.capterra.in/software/132822/bizible","@type":"ListItem"}],"numberOfItems":25}
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