---
description: Discover and compare Free Website Optimization Tools Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Website Optimization Tools - Capterra
---

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# Website Optimization Tools

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> Website Optimization Tools allow website owners and webmasters to improve website performance and website visibility in search engines.

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## Products

1. [LiveSession](https://www.capterra.in/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
2. [Semrush](https://www.capterra.in/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
3. [Ahrefs](https://www.capterra.in/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
4. [Hotjar](https://www.capterra.in/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar provides digital experience insights. Understand how users behave on your site, what they need, and how they feel, fast.
5. [Cloudflare](https://www.capterra.in/software/155191/cloudflare) — 4.7/5 (515 reviews) — Cloudflare is a web performance and security company on a mission to build a better Internet.
6. [Datadog](https://www.capterra.in/software/135453/datadog-cloud-monitoring) — 4.6/5 (357 reviews) — Full-stack monitoring with the addition of Datadog Synthetics, along with infrastructure, traces and logs in a single platform.
7. [Moz Pro](https://www.capterra.in/software/152215/moz-pro) — 4.5/5 (349 reviews) — All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
8. [Lucky Orange](https://www.capterra.in/software/150695/lucky-orange) — 4.7/5 (260 reviews) — AI-enabled website optimization tools used by 500,000+ sites worldwide. Heatmaps, recordings, surveys and more included in every plan.
9. [Similarweb](https://www.capterra.in/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
10. [Landingi](https://www.capterra.in/software/146092/landingi) — 4.8/5 (206 reviews) — Landingi offers features such as A/B testing, integrations and diverse templates to help improve page performance and user experience.
11. [Gumlet](https://www.capterra.in/software/207067/gumlet) — 4.9/5 (202 reviews) — With Gumlet Image, you can reduce CDN costs by 30%, get perfect web vitals, and publish optimized images automatically.
12. [New Relic](https://www.capterra.in/software/118128/new-relic) — 4.5/5 (195 reviews) — Optimize website performance and user experience with New Relic's real-time insights, designed for software engineer practitioners.
13. [Mixpanel](https://www.capterra.in/software/158740/mixpanel) — 4.5/5 (145 reviews) — Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.
14. [Smartlook](https://www.capterra.in/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
15. [WiserNotify](https://www.capterra.in/software/200592/wisernotify) — 4.9/5 (123 reviews) — Enables the power of social proof \& FOMO marketing strategy on the website.
16. [Mouseflow](https://www.capterra.in/software/163517/mouseflow) — 4.7/5 (122 reviews) — User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
17. [Survicate](https://www.capterra.in/software/132914/survicate) — 4.6/5 (99 reviews) — Collect, analyze, and act on customer feedback across channels with Survicate. Use AI, 40+ native integrations, translations, and more.
18. [WooRank](https://www.capterra.in/software/176630/woorank) — 4.4/5 (69 reviews) — Automated website reviewing with advanced SEO auditing and monitoring, keyword tracking, competitive analysis and a powerful site crawl
19. [Fullstory](https://www.capterra.in/software/153721/fullstory) — 4.6/5 (67 reviews) — Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.
20. [Matomo](https://www.capterra.in/software/182627/matomo-analytics) — 4.7/5 (62 reviews) — Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.
21. [Seobility](https://www.capterra.in/software/188553/seobility) — 4.6/5 (62 reviews) — Seobility is a SEO software for better website optimization and SEO monitoring. Optimize your website for better search engine rankings
22. [Jahia](https://www.capterra.in/software/196073/jahia) — 4.6/5 (59 reviews) — Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
23. [Microsoft Clarity](https://www.capterra.in/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) — Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
24. [POWR](https://www.capterra.in/software/210309/powr) — 4.6/5 (47 reviews) — Website enhancement tool that adds plugins and widgets to your website such as countdown timer, media gallery, PayPal button + more.
25. [ConvertCart](https://www.capterra.in/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews) — ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem.

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## Related Categories

- [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software)
- [UX software](https://www.capterra.in/directory/31036/ux/software)
- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)
- [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software)
- [Website Monitoring Software](https://www.capterra.in/directory/10021/website-monitoring/software)

## Links

- [View on Capterra](https://www.capterra.in/directory/31557/website-optimization-tools/software)
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You will also be notified in case of problems that may harm your rankings.\n\nAlso, Backlink analyses, Keyword Research tools and Rank Tracking features, as well as the TF*IDF tool for content optimization complete the package.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/51c40356-a79f-4759-8245-1136591e2cb7.png","url":"https://www.capterra.in/software/188553/seobility","@type":"ListItem"},{"name":"Jahia","position":22,"description":"Jahia is the highest rated CMS for building websites and portals. It is commonly used to  power single or multiple websites while optimizing the visitor experiences for higher conversion rates with built-in personalization, AB testing and analytics.\n\nJahia's strengh is also to build web portals by integrating with your business applications and authentication providers and to deliver rich authenticated user journeys by leveraging granular permissions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a9f027e2-ed3d-4304-a630-3deef9e4be6b.png","url":"https://www.capterra.in/software/196073/jahia","@type":"ListItem"},{"name":"Microsoft Clarity","position":23,"description":"Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. \n\nExperience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/da96fad9-089b-48e3-a7ca-f2e17f00c972.png","url":"https://www.capterra.in/software/1018691/microsoft-clarity","@type":"ListItem"},{"name":"POWR","position":24,"description":"Full suite of 60+ app plugins to enhance your website's productivity. POWR apps have been created to achieve the following goals:\n\n- Collect more leads\n- Improve overall conversions\n- Display relevant information for site visitors\n- Support existing customers\n- Build trust in your brand\n\nNo coding or expensive web developer is required.\n\nApps are free for life, no credit card required, all with a paid subscription tier full of advanced features with fewer limitations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fb73ba22-9cfa-4002-9793-49a36cc2d7c3.png","url":"https://www.capterra.in/software/210309/powr","@type":"ListItem"},{"name":"ConvertCart","position":25,"description":"ConvertCart is a machine learning-based all-in-one conversion optimization tool suite that ties together 21 tools into a powerful ecosystem. With brands like Squatty Potty, Legrand, etc. placing their trust in us, were setting benchmarks across 35 different industries one client at a time.\n\nConvertCart fully integrates with every major e-commerce, ESP and data platform, including Shopify, Shopify Plus, BigCommerce, Magento and more\nKnow more about us at www.convertcart.com","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5d5f29d6-72bf-4a7f-a2a0-5d5af7726a87.png","url":"https://www.capterra.in/software/190983/convertcart-tool-suite","@type":"ListItem"}],"@id":"https://www.capterra.in/directory/31557/website-optimization-tools/pricing/free/software#itemlist","numberOfItems":25}
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