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1122 results
ZeroBounce is a 99% accurate email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified. Learn more about WebEngage
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. Learn more about WebEngage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Ad-trade platform that gives you maximum control of your campaigns in a smarter way Learn more about Aroscop
Ad-trading platform that gives you maximum control of your campaigns in a smarter way. We combine advanced RTB Technology, machine learning, analytics & AI to set new standards in transparency and ease of using advertising technology in a streamlined manner. Learn more about Aroscop

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution.
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or an automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder. Learn more about Wrike

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Learn more about Sendinblue

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. Learn more about Keap

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Intercom is an AI powered, automation-first, customer service platform that enables businesses to deliver fast support at scale.
Intercom is the only complete Customer Service solution that provides a seamless customer experience across automation and human support, delivering increased customer satisfaction while reducing costs. We're building a future where most customer conversations are successfully resolved without needing human support, freeing up the team to work on higher value customer conversations. Learn more about Intercom

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Learn more about Lead Gen & CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth. Learn more about Act!

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Create and send personalized email marketing, newsletter & SMS campaigns in minutes using ready-made templates for your online store.
Trusted by 80,000+ businesses worldwide, Omnisend is an omnichannel email marketing automation platform built to help ecommerce brands land more sales. Automate your marketing processes across the entire customer journey—from cart recovery and welcome messages to customer reactivation. Make sales around the clock across multiple channels like email, SMS, and push notifications. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more. Learn more about Omnisend

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 12 million businesses worldwide.
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 12 million companies worldwide. Learn more about Bitrix24

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts. Learn more about Marketo Engage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors. Learn more about ClickFunnels

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Salesforce Marketing Cloud Account Engagement

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved. Learn more about iContact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SendPulse is an all-in-one automation platform for email, SMS, and chatbot marketing, and for creating landing pages & online courses.
SendPulse is an all-in-one automation platform that specializes in email, SMS, and chatbot marketing and offers a complete toolkit for creating landing pages, developing online courses, and keeping track of everything in a free CRM. SendPulse offers unlimited email sends with every plan, 24/7 live support, great deliverability and detailed reports. Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month. Learn more about SendPulse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
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Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface. Learn more about Agile CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Project-based solution for PS firms that combines project accounting, resource management, project mgmt, time/expense and client mgt.
Deltek Vision is a project-based solution for professional services firms that combines project accounting, resource management, project management, time/expense management, and client management in one product. Deltek Vision is a web-based solution available for cloud or on-premises deployment. Learn more about Deltek Vision

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing, text and email campaigns, managing customer lists, social media, and more. Learn more about Thryv

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.
GetResponse Marketing Automation is designed to build marketing automation workflows based on customers' data and behavior. It's perfect to deliver personalized marketing experiences, engage customers, and increase sales in the process. Learn more about GetResponse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Easy to use CRM with optional marketing tool that helps you work smarter by managing and tracking your leads, customers and engagement.
Really Simple Systems CRM helps you work smarter by managing and tracking your sales leads and customers, letting you get on with growing your business. Designed for growing teams B2B, our CRM is super-easy to set up and simple to use - with exceptional customer service. There’s a customizable Sales CRM, plus options for Marketing and Service tools and external app integrations - so everything is in one place, enabling great team collaboration and customer relationships that drive sales growth. Learn more about Really Simple Systems CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns. Learn more about Campaigner

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals.
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Conte.ai employs the whole social media management cycle, revealing not just effective content production, but also competitive field analysis, contextual network planning, placement, and analysis of outcomes. Conte.ai is a proprietary solution that combines artificial and live intelligence to guarantee the high-quality generation (of visual and textual material) as well as instant posting with little client input. Learn more about Conte.ai

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sugar Market is the all-you-need marketing automation solution built to work for you.
Sugar Market is the all-you-need marketing automation solution built to work for you. Attract more website visitors and see how they interact with digital assets. Capture hot leads by creating conversion-focused emails, landing pages, and forms with intuitive, drag-and-drop builders. Cultivate and qualify leads with multi-step nurture campaigns and sophisticated lead scoring models. Drive alignment with sales by reducing repetitive tasks and handing off qualified leads automatically. Learn more about SugarCRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
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Scalenut reduces 90% of time and drives 10x organic traffic by 🛠️automating your entire content lifecycle with AI.
Scalenut is an AI-powered SEO & content marketing platform that automates the content creation process, saving 90% of the time while driving 10x more organic traffic. Scalenut offers keyword planning, NLP-powered topic research, AI writing, content optimization, and publishing, all in a single app. With Scalenut, businesses can create high-quality content at scale, optimize it for search engines, and publish it to multiple channels quickly and easily. Learn more about Scalenut

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
BigMarker is the world's most customizable platform for webinars, virtual and hybrid events.
BigMarker is the world's most customizable platform for webinars, virtual and hybrid events. We combine powerful video technology with robust marketing and interactive experience capabilities to create unique branded events. Whether you're hosting a one-hour webinar, a three-day conference, or a 24/7 content destination, BigMarker provides a powerful platform to produce, publish, and generate actionable data around great content. Learn more about BigMarker

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build customer relationships for life with data-first digital marketing
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions. Learn more about Salesforce Marketing Cloud

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns. Learn more about Instapage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Klaviyo is a unified customer platform for email, SMS, and more that gives you direct ownership of your customer data and interactions.
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. Because the Klaviyo database integrates seamlessly with your tech stack, you can get the full story on every customer that visits, and then—from the same platform—use those insights to automate personalized email and SMS communications that make people feel seen. Learn more about Klaviyo

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Revenue acceleration happens when B2B marketers unify top of funnel.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems. Learn more about Integrate

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.
Featuring advanced automation and customization capabilities, along with an ever-growing library of templates and original visual elements, Creatopy gives you the tools you need to spark your creative journey and keep your visual content organized and always on-brand. Learn more about Creatopy

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build beautiful email marketing automation that drive traffic to your business, creates customer loyalty, and increase your sales.
Build customer relationships and your increase sales at a lower cost than any other marketing channel with AWeber's Email Marketing Solution. Get access to unlimited email templates, drag & drop builder, pre-stocked images, and much more! AWeber has over 20 years of proven success helping more than one million customers reliably connect with their prospects and customers. Plus our award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more Learn more about AWeber

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Cloud-based solution that helps businesses improve marketing operations with database management, task assignment and more.
ZoomInfo combines the worlds most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. Learn more about ZoomInfo SalesOS

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Send emails based on what people do and automate your marketing process across the user journey.
Encharge is a marketing automation platform built for startups and digital businesses. En enables you to send automated emails based on what your leads and users do on your website and in your product. It integrates natively with dozens of tools — Facebook Ads, Calendly, Typeform. HubSpot, Salesforce, Segment.com, just to name a few. Learn more about Encharge

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act-On marketing automation software helps sales and marketing teams go beyond email marketing with the power of automation.
Connect and streamline multiple marketing tactics to create dynamic engagement strategies through our marketing automation platform. Build a communications flow with ease using our automated marketing program designer, with drag-and-drop functionality to help you create an engaging experience for your customers. Act-On's marketing automation programs help you plan, execute, and measure your communications strategies while targeting your ideal buyers with targeted, personalized messaging. Learn more about Act-On

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The first conversion intelligence platform for SaaS, e-commerce and agencies. Team up with AI to drive more leads, signups, and sales.
Unbounce is the only landing page builder to combine 10 years of conversion data with the power of AI. With a guided building process, instant copy generation, and automatic traffic optimization, Unbounce’s smart features help you get more leads, signups, and sales than you would with traditional page builders. Ready to try Unbounce for yourself? Get started with a free trial at www.unbounce.com Learn more about Unbounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Optimize and manage your product feeds for 2,000+ shopping channels, marketplaces and comparison sites to drive growth and ROI.
Optimize your product feed file with DataFeedWatch and spread products to different channels in 60+ countries! By improving product feed you'll also increase the performance of advertising campaigns on the channels like Google Shopping, Facebook, Instagram, Amazon, eBay & many more! Optimizing the product list speeds your selling up and boost your overall campaign ROI. DataFeedWatch enables you to create complex rules for your shopping feeds with ease. 15-day free trial and 24/7 support! Learn more about DataFeedWatch

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Create, send, and track effective email and SMS campaigns that help you build lasting relationships with your leads and contacts.
Zoho Campaigns is a feature-rich email & SMS marketing software for businesses of all sizes. From topic & list management to automation & tracking your reports, this easy-to-use email and SMS marketing tool has it all at a reasonable price. Create responsive campaigns using ready-to-use email templates or the drag-and-drop editor to create eye-catching emails. You can also automate your entire email & SMS campaign process and track your reports to plan, execute & manage future campaigns. Learn more about Zoho Campaigns

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.