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About SendGrid

Twilio SendGrid is the leading cloud-based email delivery platform, trusted by the world's fastest-growing brands.

Learn more about SendGrid

Pros:

The software is powerful and while advances it’s quite easy to get a hang of.

Cons:

The customer support was the worst I have ever experienced.

SendGrid ratings

Average score

Ease of Use
4.1
Customer Service Software
3.8
Features
4.1
Value for Money
4.0

Likelihood to recommend

7.5/ 10

SendGrid has an overall rating of 4.2 out 5 stars based on 749 user reviews on Capterra.

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Filter reviews (749)

Ben
Ben
Marketing Automation in Mexico
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Sendgrid is a great tool for program driven emails.

5.0 last year

Pros:

I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services.

Cons:

The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Unique Way to Build a Custom Campaign manager in Record Time

5.0 11 months ago

Comments: We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid.

Pros:

We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before)

Cons:

I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens.

Tyler
CEO in US
Translation & Localization, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

WE'VE LOST COMPLETE TRUST IN SENDGRID

1.0 2 months ago

Comments: Horrible email sender! We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was exhibiting suspicious behavior. We use SendGrid to support email sending for our online software application. This unexpected and unwarranted outage impacted our clients and operations. We immediately reached out to customer support for assistance and received the most unhelpful and incompetent support, repeatedly being told that the Compliance Team would review our case. In the meantime, we now have to explain to our customers that we are experiencing an outage that we have no control over and no estimation on the resolution. It's incredible that a vendor would suspend services without a single warning email. We have lost complete trust in SendGrid and are now opting to switch to a different email sender.

Pros:

Nothing at all.

Cons:

Customer support; proactive communication; troubleshooting; reliability

Thomas
SEO Executive in UK
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

SendGrid is one of my favorite email platforms.

5.0 last year

Comments: Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs.

Pros:

The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions.

Cons:

There isn't any particular thing I have a disliking for in all honesty.

Olivia
CEO in Canada
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Effective and affordable

4.0 10 months ago

Comments: We have used SendGrid for transactional emails for over ten years. It works. It’s simple. It’s affordable.

Pros:

SendGrid is straightforward and does what we need it to do for an affordable price.

Cons:

SendGrid is not complex enough for out marketing email needs.

Fernando
CTO and General Manager in Mexico
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great transactional email platform, very decent for email marketing

5.0 last year

Comments: By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high.

Pros:

It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users.

Cons:

Though it is a great platform for transactional email, the Email Marketing tools are charged extra. SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers.

Joe
Joe
COO in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

Customer Service Is Terrible

3.0 last year

Comments: As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company with a similar value proposition and even decent customer service I will switch.

Pros:

They present a good value and a dependable product

Cons:

Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work.

Roger
Roger
Product Lead in US
Verified LinkedIn User
Information Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Excellent, reliable - I recommend; using for years pre-Twilio

5.0 last year

Pros:

Reliable, excellent delivery rates, clean API - I like 'em. Have used for years including Pre-Twilio acquisition, and still good service.

Cons:

No complaints here. Not sure what to write.

Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Sendgrid'e Email API has solved our problems in email campaigns

4.0 last year

Comments: In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API.

Pros:

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons:

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.

Divaldo
Divaldo
CEO in Portugal
Verified LinkedIn User
Consumer Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Fantastic solution for transactional emails

5.0 last year

Pros:

SendGrid is one of the best solutions for me in the transactional email service because it's easy to start using, the free version is generous and the more affordable paid version isn't bad.

Cons:

I stopped using it simply because I found another even simpler solution, with lower prices and excellent support. Other than that I would continue to use it.

Mike
IT Manager in UK
Museums & Institutions, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Business solution to ensure your saas email arrives as intended

4.0 6 months ago

Comments: Quick to set up and test to ensure it meets your email needs before committing to a subscription

Pros:

Pro solution for ensuring the mails you send from your domain using saas products get through to their destination

Cons:

Highly configurable which can make it more complex to get your head around

Anirban
Anirban
Senior Manager - Marketing in India
Verified LinkedIn User
Education Management, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Very convenient platform for Email Marketing

5.0 last year

Comments: SendGrid is overall a robust platform and we have never faced any downtime or high failure rate on SendGrid.

Pros:

The best part of SendGrid is its option of adding contacts directly with CSV files and easy integration with MoEngage. The pricing is also affordable for high volume email-sending and transactional communication.

Cons:

The promotional plans of SendGrid are priced much on the higher side. Moreover, customisation of Unsubscribe option is not available, for instance we wanted to add a Unsubscribe footer with images and GIFs as a standard for emails but that was not available.

Verified Reviewer
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good email service product

5.0 last year

Comments: I am happy with SendGrid and using this from last 2 years

Pros:

Support system and Their dashboard UI, which is simple

Cons:

Sometimes loading time is bit more than usual websites

Danny
Danny
Marketing Manager in US
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Solid platform with a few drawbacks

4.0 12 months ago

Comments: For the price, I feel like SendGrid can definitely work for certain companies. It’s easy to setup and start using. If you rely heavily on campaign analytics, I’d look elsewhere.

Pros:

The user interface is fairly intuitive and easy to navigate. Template and list management tools are also nice.

Cons:

After SendGrid was acquired by Twilio, we saw a downgrade in service. Engagement analytics were not as reliable since many spam filters were showing as clicks. It made it hard to determine which campaigns were actually successful.

Agapi
Head of Marketing in Greece
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not the most intuitive platform

3.0 9 months ago

Comments: I found myself working with Sendgrid during a project I was supporting. Let’s say it makes me missing the tools I used before even more.

Pros:

It is definitely a reliable tool, and does what it is expected to do.

Cons:

Two different areas -legacy and the rest- make processes complicated

Enrico
Customer Service Manager in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

My Experience With SendGrid

5.0 last year

Pros:

I like that it comes with email security features It makes customer engagement easy Email marketing and tracking is easy too It makes the best email marketing solution for business.

Cons:

SendGrid has met business needs. No dislikes.

John
Owner in US
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Sendgrid, and answer for the lack of transactional emails

5.0 last year

Pros:

They provide and amazing option to sending transactional emails where other CRM/Marketing options don't.

Cons:

Some api improvements could be made but overall works well.

Pedro
Pedro
Marketing and Growth Ops in Portugal
Verified LinkedIn User
Financial Services Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best email management tools for marketing

5.0 last year

Pros:

- Form customization and tags applied to contacts; - Easy integration with Hubspot and API that enables you to sync data in an instant between tools; - Easy to build marketing campaigns

Cons:

- The pricing can be a a blocker for more small sized companies

Albert
Web developer and IT in Canada
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Awesome transactional email service that increases delivery rate of emails

5.0 last year

Pros:

It's works as advertised. It gets transactional emails delivered on time and decreases the chance of going to spam or junk folders. It also integrates with a lot of software. The free version is great.

Cons:

I wish they had better instructional videos and guides to help me with my specific use case or scenario. I had to do research on my own to complete my setup.

Erick
Product Marketing Manager in Brazil
Computer Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Powerful but difficult to setup and use

4.0 11 months ago

Pros:

Its API is flexible and has a good starting price.

Cons:

It's not easy to set up and maintain. Its options are confusing and the interface looks outdated.

Bill
Developer in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good solution for WordPress SMTP

4.0 11 months ago

Comments: We needed a way to improve on the fairly dismal email deliverability in client WordPress sites, and our primary web host had an integration with SendGrid. After seeing great improvement in deliverability with SendGrid, we have started using it on many sites hosted elsewhere.

Pros:

The biggest pro is that SendGrid has a free tier -- increasingly their competitors are moving away from having one. As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable if it's needed more.

Cons:

Email validation is not available until you reach the Pro level, which can be a bit pricier for smaller sites.

Xavier
Founder in UK
Food & Beverages, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A solid tool for any marketeer.

5.0 5 months ago

Pros:

Sendgrid is really userfriendly and budget friendly.

Cons:

It lacks a bit of flexibility from a design stand point but makes up for in intuitiveness.

Elle
Elle
Company Owner in Spain
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Ensures deliverability and effectiveness

5.0 last year

Comments: Ovberall we are happy with Sendgrid - it does exactly what it advertises it should do.

Pros:

It's really easy to set up campaigns and schedule them ahead of time. Then you can just forget about them until you need to check the statistics.

Cons:

No downsides to using Sendgrid thus far.

Verified Reviewer
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Terrible service

1.0 2 years ago

Comments: Terrible service, it worked in testing mode, and so I purchased their subscription, after I deployed my website to product env, it stopped working properly, and so I was gonna log in them again, but always failed, at all I contacted them, but they didn't resolve for 2 days, it made my business terrible meanwhile, at last, they blocked my account.I m using aws ses service, its the best one than this terrible service.Good luck, terrible guys

Pros:

There is Pros on SendGrid. Such service should be fired in the world.

Cons:

Actually, it doesn't work properly, wasting time, wasting money

Jd
Operations & Program Manager in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Church Initiative's use of SendGrid

3.0 2 years ago

Comments: It is more frustrating than helpful. Our organization is currently moving to a new email service.

Pros:

The analytics tools was the best aspect of our use of SendGrid.

Cons:

It is constantly buggy. Contact lists don't always load in. Email drafts don't always save, resulting in loss time and effort.