---
description: Get information about Pinterest price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Pinterest Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Brand Management Tool](/directory/30531/brand-management/software) > [Pinterest](/software/1017169/pinterest)

# Pinterest

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> Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more.
> 
> Verdict: Rated **4.7/5** by 430 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 430 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pinterest
- **Founded**: 2012

## Commercial Context

- **Pricing model**:  (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Dutch, English, French, German, Italian, Japanese, Portuguese, Romanian, Slovak, Turkish
- **Available Countries**: United States

## Features

- Brand Guidelines
- Campaign Management Software
- Change Management Software
- Content Management Software (CMS)
- Digital Asset Management Software

## Integrations (1 total)

- Instagram

## Support Options

- Knowledge Base Software
- Phone Support

## Category

- [Brand Management Tool](https://www.capterra.in/directory/30531/brand-management/software)

## Alternatives

1. [Canva](https://www.capterra.in/software/168956/canva) — 4.7/5 (13330 reviews)
2. [Zoho Social](https://www.capterra.in/software/159351/zoho-social) — 4.7/5 (3422 reviews)
3. [Wrike](https://www.capterra.in/software/76113/wrike) — 4.4/5 (2998 reviews)
4. [Asana](https://www.capterra.in/software/120550/asana-pm) — 4.5/5 (13577 reviews)
5. [Hootsuite](https://www.capterra.in/software/121701/hootsuite) — 4.4/5 (3796 reviews)

## Reviews

### "Pinterest is collapsing, help save it with a smart updation." — 4.0/5

> **LOKENDRA** | *9 July 2025* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: Pinterest is a great social media platform for sharing information in the form of a digital pinboard. Sometimes it is good enough for business use, and sometimes not, as business accounts don't have a large audience reach, and sometimes business leads turn up with incorrect information, either fake or spam-like, and could be improved.
> 
> **Cons**: Pinterest should be used solely for the needs of businesses, and it should have control over spam and misinformation. In the competitive market, there are features like AI that promote better use of automated AI and control the account with AI, and even today, AI integration in Pinterest is a big problem.
> 
> Overall experience with Pinterest was good, but I request that you, as a user to pay attention to my suggestions and take my feedback seriously.

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### "Perfect before ai" — 4.0/5

> **Alize** | *15 March 2025* | Fine Art | Recommendation rating: 10.0/10
> 
> **Pros**: The variety of images and reference photos available for artists to work with and how there's something for everyone here.
> 
> **Cons**: The slow domination of ai images that are now everywhere and in every search you put in, before you could only see work of real artists and photographers and people, now it's images generated by a lifeless bot.
> 
> The best app for literally anyone but the slow influx of ai images is taking away from the experience.

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### "Brand Visibility" — 5.0/5

> **Jessica** | *17 April 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I like using Pinterest for my real estate business because it allows me to showcase properties, home designs, and staging ideas in a visually appealing way that attracts potential buyers. It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home.
> 
> **Cons**: What I like least about Pinterest for my real estate business is that it can take time to see consistent results and engagement. The platform also requires regular posting and high-quality visuals to stay competitive, which can be time-consuming. Additionally, it’s sometimes harder to convert Pinterest users into serious buyers compared to other platforms.
> 
> Overall, my experience using Pinterest for my real estate business has been positive and worthwhile. While it requires consistency and effort, it has helped me build brand visibility and attract potential clients through visually engaging content. It’s a valuable tool for showcasing properties and staying connected with people in the early stages of their home search.

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### "Pinterest review" — 3.0/5

> **Daniel** | *9 May 2026* | Hospital & Health Care | Recommendation rating: 7.0/10
> 
> **Pros**: Content analytics are usful and easy to understand.  Its a good platform to engage in to brainstorm creative ideas.
> 
> **Cons**: Content can get a bit repetitive but that isnt a huge drawback.  The other con is that i ran into spam more often than I would have liked.

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### "Great for Research, Learning, and Marketing" — 5.0/5

> **Nava** | *22 February 2026* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: I love Pinterest because it's visual and easy to browse by images. I like being able to create my own boards and save my findings to my boards.
> 
> **Cons**: I wish there was better integration with Etsy stores. I have an Etsy store and there's no way to automatically pull in my listings like I would be able to with a Shopify store.
> 
> Overall it's very good. It's good to use for getting ideas about anything. It's also good for learning new topics because a lot of people post summaries in a visual post which is helpful for learning.

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## Links

- [View on Capterra](https://www.capterra.in/software/1017169/pinterest)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1017169/pinterest> |
| de-AT | <https://www.capterra.at/software/1017169/pinterest> |
| de-CH | <https://www.capterra.ch/software/1017169/pinterest> |
| en | <https://www.capterra.com/p/234608/Pinterest/> |
| en-AE | <https://www.capterra.ae/software/1017169/pinterest> |
| en-AU | <https://www.capterra.com.au/software/1017169/pinterest> |
| en-CA | <https://www.capterra.ca/software/1017169/pinterest> |
| en-GB | <https://www.capterra.co.uk/software/1017169/pinterest> |
| en-IE | <https://www.capterra.ie/software/1017169/pinterest> |
| en-IL | <https://www.capterra.co.il/software/1017169/pinterest> |
| en-IN | <https://www.capterra.in/software/1017169/pinterest> |
| en-NZ | <https://www.capterra.co.nz/software/1017169/pinterest> |
| en-SG | <https://www.capterra.com.sg/software/1017169/pinterest> |
| en-ZA | <https://www.capterra.co.za/software/1017169/pinterest> |
| es | <https://www.capterra.es/software/1017169/pinterest> |
| es-AR | <https://www.capterra.com.ar/software/1017169/pinterest> |
| es-CL | <https://www.capterra.cl/software/1017169/pinterest> |
| es-CO | <https://www.capterra.co/software/1017169/pinterest> |
| es-CR | <https://www.capterra.co.cr/software/1017169/pinterest> |
| es-DO | <https://www.capterra.do/software/1017169/pinterest> |
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| es-MX | <https://www.capterra.mx/software/1017169/pinterest> |
| es-PA | <https://www.capterra.com.pa/software/1017169/pinterest> |
| es-PE | <https://www.capterra.pe/software/1017169/pinterest> |
| fr | <https://www.capterra.fr/software/1017169/pinterest> |
| fr-BE | <https://fr.capterra.be/software/1017169/pinterest> |
| fr-CA | <https://fr.capterra.ca/software/1017169/pinterest> |
| fr-LU | <https://www.capterra.lu/software/1017169/pinterest> |
| ja | <https://www.capterra.jp/software/1017169/pinterest> |

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