17 years of helping Indian businesses
choose better software

About Mailchimp

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Learn more about Mailchimp

Pros:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Cons:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Mailchimp ratings

Average score

Ease of Use
4.4
Customer Service Software
4.2
Features
4.4
Value for Money
4.4

Likelihood to recommend

8.4/ 10

Mailchimp has an overall rating of 4.5 out 5 stars based on 17,311 user reviews on Capterra.

Have you used Mailchimp before?

Share your experiences with other software buyers.

Filter reviews (17,311)

Vayunandan
Vayunandan
Group Manager - Customer Success in India
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Email Marketing Platform

5.0 3 weeks ago New

Comments: Overall it's good to use despite of a few challenges

Pros:

Personalized campaign along with custom workflows

Cons:

I cannot create a custom email template within Mailchimp. Cannot create and edit campaigns from the Mailchimp mobile app

Jace
Sr. Project Manager in US
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Reach the right audience with your email campaigns

5.0 last month New

Comments: I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them.

Pros:

We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable.

Cons:

It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great.

Justin
CTO in US
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Industry standard tool which works well but pricing policy is counter to expanding your business - and expensive as you grow!

2.0 2 weeks ago New

Pros:

MailChimp is in the industry standard for marketing email, and they do have a refined interface for creating templates and sending mail. Reports are also good.

Cons:

Their pricing policy discourages companies like ours from building and expanding clients. The pricing is predicated on number of contacts so the more contacts you have, the more you pay! Not usage based like how many marketing messages sent! We don't earn revenue by having lots of contacts - we earn revenue when a contact purchases thus when they respond to a marketing message. We shouldn't pay just to store contacts in MailChimp.

Margaret
Owner - Administrator in US
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Email Tool

5.0 4 months ago

Comments: I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.

Pros:

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons:

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Christian
Co-Founder in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great to use!

4.0 4 weeks ago New

Comments: Overall it's good. I always recommend mailchimp first to people rather than constant contact.

Pros:

It's easy to use and the templates are great. What we like most is that they we can plug and play templates.

Cons:

The cost. The cost of it dramatically went up since the pandemic.

Tyler
Director of Operations in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp on cutting edge and easily integrated

5.0 4 weeks ago New

Comments: I have used MailChimp and its competitors for over 15 years. I find Mailchimp to be on the cutting edge, initiating many features others adopt later on. I also like that Mailchimp is easily integrated with many third party apps compared to competitors.

Pros:

I like the user-friendliness and intuitiveness of the software.

Cons:

Some of the design options feel cookie-cutter to me, but overall, I have learned this is necessary in order to be accessible by many different email clients.

Nicola
Owner in Australia
Executive Office, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great platform to start with

4.0 4 weeks ago New

Comments: Great overall, but has changed over the years making it less appealing to small businesses.

Pros:

Stepped pricing for growth of business, offer a free trial period.

Cons:

Quite expense now and has become less user friendly overtime.

Alex
Digital in UK
Machinery, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Strong Mass Email Solution for 2025

5.0 2 months ago

Comments: Mailchimp is our primary way of reaching our end-user base and has been a reliable and efficient way of keeping our customers in touch, as well as offering a strong range of integrations.

Pros:

Powerful flows, easy UX, analytics is presented well.

Cons:

Could have stronger ecommerce-specific functions.

Tracey
Partner in US
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp AI for the Win!

5.0 4 weeks ago New

Comments: I enjoy utilizing the Mailchimp platform for basic business email blasts. The incorporation of artificial intelligence and templates designed to match my website are an added bonus.

Pros:

I enjoy the ease of use, incorporation of AI, template designs to automatically match my website, and data analytics.

Cons:

The user inteface can be somewhat cumbersome.

Marcus
Executive Director in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp good

4.0 4 weeks ago New

Pros:

Easy to use. User friendly. I like the reports.

Cons:

Contacts list is not easily updated or searchable.

Carolyne
Owner in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is as good as other more expensive competitors

4.0 7 months ago

Comments: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp

Pros:

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Cons:

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Michael
Owner and Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

My go-to email platform

5.0 5 months ago

Comments: I use mail chimp for sending emails to my clients about products and services and blogs we are creating.

Pros:

I like MailChimps simplicity and free plan features

Cons:

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

Andy
Andy
Exeuctive Director in US
Verified LinkedIn User
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

One Stop Shop for Email Marketing

5.0 7 months ago

Comments: It has been great and a net positive for our orgniazation.

Pros:

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Cons:

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Janelle
Customer Relations Manager in UK
Construction software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Can't think of a better tool to run our email campaigns

5.0 last year

Comments: I love using Mailchimp to run our email campaigns. It has a very intuitive and user friendly interface, which makes it a lot easier to use in the beginning. But it's also got tons of advanced features like custom metrics and design features. It's got good performance and great uptime. Overall, I'd definitely recommend it to anyone looking to start doing email marketing.

Pros:

1. It's very easy to start using for the first time. All the KPIs are already on there automatically, so all you need to do is upload a contact list, choose and edit a template, and schedule it to send whenever you want. 2. There are tons of integrations available. It makes it so much easier to connect your CRM and other tools.

Cons:

Many of the newer features (like forms) kinda feel incomplete. They're good for basic stuff but don't have all the features of standalone tools.

Ricki
Ricki
Owner in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Mailchimp is the simple, reliable email newsletter answer

3.0 10 months ago

Comments: Mailchimp is easy to use, pretty intuitive, and the platform I most suggest to clients just getting started as the free plan gives you a lot.

Pros:

Mailchimp is so commonly used that anything you want to do has a tutorial, and most of the time you won't need one, just clicking around a bit allows you to easily find how to do what you want to.

Cons:

Mailchimp doesn't always display pictures taken from iphones properly.

Katie
Co-Owner in UK
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Intuitive and Reliable Email Software for Retail

5.0 last year

Comments: We use Mailchimp to run all our email marketing campaigns. Our business involves a lot of email activity, and so far, Mailchimp's been very vry helpful to scale and manage our efforts. It makes it a lot easier to set up campaigns, report on these, and sync this data to your other tools. All in all, I rally th,nk you can't go wrong with it for managing you email campaigns

Pros:

I love how it has ready-made templates for every kind of email you can imagine. We use it for transactional emails, newsletters, promos, events, reminders, you name it. And we were able to set up all of these very quickly and without having to get a single thing designed thanks to the templates. It also has integrations with most of the mainstream software tools.

Cons:

Nothing sticks out that much, we sometimes see a bug here and there, usually in the sign in page or reports.

Verified Reviewer
Verified LinkedIn User
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**

5.0 5 months ago

Comments: Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.

Pros:

I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently

Cons:

I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.

Stephanie
Stephanie
Pastor of NextGen and Communications in US
Verified LinkedIn User
Religious Institutions, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp is your go-to for engaging audiences!

5.0 10 months ago

Comments: I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.

Pros:

Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.

Cons:

There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.

Daniel Prince
CEO in Cameroon
Computer & Network Security, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Understanding the advantages and Importance of Mailchimp

3.0 last year

Pros:

Mailchimp have help me alot in my website marketing and it is a highly recommended platform, just like me many users appreciate Mailchimp for its user-friendly interface and robust set of email marketing tools

Cons:

i love everything about Mailchimp as of now, my only concern is that let the pricing reduce abit making it affordable to everyone, most of friends are not using it becuase the feel the price is too high and the free version doesn't meet up to what they want

Jesse
Managing Director in Australia
Events Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp helps our business grow

5.0 5 months ago

Comments: Mailchimp has been a great partner for our business, helping us to put our brand in front of our audience with its great tools and features.

Pros:

I love being able to integrate Mailchimp with many of our other apps and services to ensure we are capturing useful data to build our marketing campaigns.

Cons:

I would love to see a small reduction in the cost per month for Mailchimp, however I do see value in it's features. The reason it becomes expensive for us is due to the currency conversion from USD to AUD.

Aaron
Marketing Director and CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Most Intuitive and Inexpensive way to Grow Your Business's Digital Marketing

5.0 last year

Comments: I have used Mailchimp for over 10 years, and I cannot find a better system for our team's digital marketing efforts. Campaign design feels like a web design platform, so the personalization is top-notch.

Pros:

The system is easy to implement across a team and allows for detailed customizations and provides accurate data on the back end.

Cons:

The data stored for each subscriber can make sorting slightly complicated on your first try.

janiffer
Manager in Israel
Entertainment, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

MailChimp made my life easier

5.0 last year

Comments: i love this tool, it has helped me make money, it has saved me time, it has made my life easy and fast. it is affordable for me and above all,it gets the job done. so, yeah. this is a go-to software for anyone in marketing.

Pros:

First, I love the automation tool literally, I get to automate everything, imagine sending emails for 6 months by working only 8 hours, yes, it is very easy because the drag-and-drop builder makes everything easy for anyone even those without any tech knowledge. you can create so many campaigns, for anyone into email marketing, this is your go too place. the pricing is also just fair and affordable for anyone, you literally get access to high-quality tools for a small amount. Reporting dashboards and analytics are very easy to read for anyone, literally, you are able to see how many people opened your emails, how many clicked on them, and how many unsubscribed, You can send up follow-up emails too with the automation tool and above all. with a small price to pay.

Cons:

i can't think of any right now. besides, MailChimp is always improving. so, we shall see in the future.

Rebecca
Communications Manager in Canada
Environmental Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform, but frustrating limitations on the lower-tier levels.

4.0 last year

Comments: Overall, a great platform and very reliable.

Pros:

Mailchimp is very simple to use, and designing emails is a breeze once you understand how the designer works. Compared to other platforms at similar pricing, it allows a lot of customisation. It also integrates seamlessly into our website and other social media platforms. I also really appreciate that they offer a discount for non-profits!

Cons:

It is frustrating that many of the features are only available at the highest or second highest subscription levels. As a non-profit, it is hard to justify the over 2x price point but these features would be so beneficial to us, ex. recommended send times and more customisable audience journeys.

Chris
President in Canada
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great for beginners and experts

4.0 2 months ago

Comments: Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Pros:

There are many things I like about Mailchimp, but the main thing I like is that it is feature rich yet intuitive and simple to use

Cons:

The iPad app is virtually unusable for campaign creation. The app as a whole isn’t very user friendly either

Milan
CEO in Croatia
Telecommunications, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Mailchimp in 2024 still going strong

4.0 7 months ago

Comments: Overall, if you are like me and use it for occasional sending important offers to my clients, it is an excellent service. Your e-mail lists are safely stored, and you can access them anytime. Despite being somewhat fiddly when working with media insert into e-mails, I still highly recommend it over the competition.

Pros:

I would say it is the ease of use, they have really simple interface, and it is very easy to find any feature you want to use. Also, when creating e-mail or any other document you can use various templates with drag and drop functionality. Not to forget option to create mailing lists separated by demographics, interest or behavior.

Cons:

Importing your graphics and images sometimes does not work as you would expect. Either it does not allow you to insert your photo, is wrongly positioned, or you cannot resize it to the correct ratio in the document you create.