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About Zapier

Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs.

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Pros:

The ease of use - comfortable UI that allows the user to implement a process flow is a great way for us to automate tasks across multiple platforms.

Cons:

Unfortunately, it can be a little limited, mostly to the other tools' fault and not zapier. Because the triggers and actions can be very limited.

Zapier ratings

Average score

Ease of Use
4.3
Customer Service Software
4.3
Features
4.6
Value for Money
4.4

Likelihood to recommend

8.7/ 10

Zapier has an overall rating of 4.7 out 5 stars based on 2,962 user reviews on Capterra.

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Filter reviews (2,962)

Lucas
Lucas
Project Manager in US
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A highly usable and reliable platform

5.0 4 months ago

Comments: We use Zapier to connect internal tools like SharePoint with outward-facing tools like Ticket Tailor.

Pros:

Zapier makes automation elegant. Their editor works well and walks me, a non-coder, through the process. And Zapier Tables is a great addition.

Cons:

Zapier tends to be more expensive than the competition, and it is pricy for us as a nonprofit.

Brandon
CEO in US
Entertainment, Self Employed
Used the Software for: 6-12 months
Reviewer Source

My positive and HONEST review of my experience with Zapier

4.0 2 weeks ago New

Comments: My overall experience with Zapier has been very positive. I have enjoyed utilizing Zapier and using it for most of my business needs. It’s very useful and user friendly. I just wish it wasn’t costly to utilize with some applications.

Pros:

I like most about Zapier is how user friendly the product is. I absolutely love the fact that it has multiple functions and is easily integrated with other platforms that I use and utilize with on the daily.

Cons:

I like least about Zapier is the cost of using the service. The cost is a huge factor and deters from utilizing it with some of the other applications I use.

Phillip
Director of marketing in Canada
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Good, but too expensive

3.0 4 months ago

Comments: They have a long list of integrations, but the price is just way too high

Pros:

It is easy to integrate other products and create workflows.

Cons:

It is very expensive, and it could be difficult to create flows with some integrations

ANIRUDDH
Founder in India
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Enterprise friendly automation software

4.0 3 months ago

Comments: The overall experience with the platform was good, I liked it as this was the first automation tool that I had used in my career.

Pros:

Easy to use for a beginner, beginner friendly

Cons:

Customize a lots of things using Zapier, use custom applications

Benjamin
General Manager in Canada
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Overall good but often requires workarounds

4.0 6 days ago New

Pros:

Integrates with almost any software. Ne AI function is pretty good too.

Cons:

Poor integration with Shopify and fiddly yo work with at times

Kirsten
Head of Customer Success in UK
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Zapier is a great tool!

5.0 last month New

Comments: Overall experience with zapier has been really good :) easy to use and super simple to integrate with everything we use.

Pros:

Easy to use and there are a lot of integrations. Also really like how you can briefly suggest what you need and it helps work out the prompt you need.

Cons:

Sometimes the zaps turn off unexpectedly or break easily when you change one thing and it can be a little annoying to go back and fix them.

Damien
Owner in US
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The Glue to Our Business

5.0 2 months ago

Pros:

Zapier is the most mission critical software we have. It connects all of our different apps and is imperative for our business

Cons:

There's nothing we dislike about Zapier currently.

Arshad
Process Optimisation Specialist in South Africa
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier in review

4.0 2 months ago New

Comments: Good scope of functionality & easy to use. Quick to get going and get things up and running.

Pros:

The vast library of connectors to ad from different platforms.

Cons:

The costing can sometimes make it unfeasible.

bénédicte
CEO in France
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

A safe bet for experienced users

4.0 2 months ago

Comments: I've been using Zapier for many years now, as a paid version, and I've seen it evolve a lot. The platform knows how to adapt to trends, even if it would benefit from being more accessible in terms of price and complexity.

Pros:

the platform is very comprehensive, enabling you to create both very simple automations and very advanced scenarios if you know enough about them

Cons:

The most advanced automations are difficult to get to grips with, and the learning curve is long enough to put off newcomers. Artificial intelligence was a good idea, but unfortunately not effective enough.

Ryan
Director in US
Construction software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Connect Your Best Tools

5.0 last month New

Comments: My experience was great. Once everything is set up you don’t really have to bother with it and everything runs on its own. The apps that are connected to Zapier make everything very easy to connect and integrate.

Pros:

It is such an extremely useful tool that allows you to integrate all of the best possible softwares for your business

Cons:

It can be a little complicated for someone that’s not tech savvy to integrate certain automations

Stefano
Owners in Italy
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Streamline Your Workflow with Automation

5.0 10 months ago

Comments: My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to focus on more strategic activities. This boost in productivity can lead to significant improvements in overall business efficiency.

Pros:

We do have an online store and , Zapier is a powerful tool for anyone looking to streamline their workflows and increase productivity through automation. Its extensive integrations, user-friendly interface, and flexible pricing make it accessible to a wide range of users, from individuals to large enterprises. We are a small enterprise and was an excellent cost-benefit ratio.

Cons:

Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve. Users might need to spend some time experimenting to fully leverage its capabilities.

Sara
Executive Assistant in US
Law Practice, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Useful tool for multi-system integration

5.0 4 months ago

Comments: Very positive, very important tool for us.

Pros:

Being able to do basically anything/any automation with any system

Cons:

Creating a zap isn't the most user-friendly, plus stuff fails occasionally for no real reason, and they don't notify properly

Josh
Realtor in US
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

I manage to automate my work time.

5.0 5 months ago

Comments: Jumping from platform to platform to be able to carry out certain tasks such as importing and exporting data between them, performing automations with Zapier is vital for my day to day since in a simple panel and with the platforms correctly connected I can optimize my workflow. This tool saves time within my company on jobs that would take a long time to complete, with the simple fact of already programming a task that connects different actions from different platforms with just a few clicks a series of actions are already triggered, saving me a lot of time in the process. This platform is essential within my company because it has native integration with practically any platform that is currently used in the work world and in case a complete integration is not available, they can be created manually, although it will cost a little effort but it is worth it.

Pros:

This tool makes it easier for me to optimize my workflow since I can connect multiple tools from different platforms in a very simple way since Zapier has a complete and native integration of a variety of platforms. It also has an advanced way of optimizing integrations since it has a developer mode in which through code I can be more specific with the tasks I want to automate, so the possibilities are endless since you can configure the actions to my liking. I can create automations both by data entry as well as by a scheduled date and time that are executed at the time I want, with this I make sure that everything is done correctly, thus being able to have more control over what I want to automate. I receive updates on the execution process or when a Zap has already been completed, and if something fails in the automation I am also notified. All of this can be customized, thus being able to choose which notifications I want Zapier to send me and how I want it to send me the notifications.

Cons:

The integration is a bit complicated at first, because it requires going through the steep learning curve that Zapier has, since without the proper knowledge, a bad optimization can be created when creating the automatic tasks that involve doing a series of steps between different connected platforms. I consider that the cost is a bit higher than normal, this leads to having to make a summary of the zaps to be created in order not to overload the system and waste unnecessary money for each task created. Some integrations with certain platforms lack functionalities unlike directly connecting the other platforms to each other. This leads to frustration because I use Zapier to create an optimization which sometimes requires me to take extra steps when I do not have a certain functionality that is not directly integrated into Zapier.

Akhil
Student in US
Computer Software, Self Employed
Used the Software for: 1+ year
Reviewer Source

Review for Zapier - Automation software

5.0 9 months ago

Comments: My experience with Zapier has been mostly positive. It has significantly streamlined our workflows by automating tasks and integrating seamlessly with our essential applications. The ability to create custom workflows tailored to our needs has been particularly valuable. While the pricing can be a concern as our needs grow, Zapier's reliability and flexibility make it an indispensable tool for improving efficiency and productivity.

Pros:

What I liked most about Zapier was its seamless ability to automate tasks and integrate with a wide range of applications. This streamlined our workflows, saving us significant time and effort. The reliability of Zapier's automation ensured our workflows ran smoothly, and its extensive integrations allowed us to create comprehensive solutions tailored to our business needs. Overall, Zapier greatly improved our workflow efficiency and productivity.

Cons:

What I liked least about Zapier was its pricing structure, which can become expensive as the number of tasks and integrations increase. While the basic plan is affordable, scaling up can incur additional costs. Occasionally, setting up more complex workflows required more effort and time due to the need to troubleshoot and adjust configurations.

Ederson
Ederson
Systems Engineer in Dominican Republic
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent tool to integrate applications without technical knowledge

5.0 3 months ago

Comments: I am a web designer and sometimes I need to integrate localized forms into my website, so that they can be integrated with other tools such as CRM, Google Sheets, etc. For example, on one of my websites, it was easy for me to integrate a form created in Gravity Forms with the Odoo CRM.

Pros:

What I like most about Zapier is the number of apps we can integrate without having any programming knowledge. I've had very specific projects where I have to integrate two or more apps and when I look in Zapier, they already have a way to integrate them, this saves me from having to pay someone to do the integration for me.

Cons:

I would say the prices are a bit high, also, the first time I used it, I had a hard time understanding how it works.

Naveenprabhu
Digital Marketer in India
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best Tool for Streamlined Marketing Automation

5.0 4 months ago

Comments: t’s a powerful tool that makes automation easy and saves me a lot of time on repetitive tasks. It helps streamline my marketing processes, like lead management and email follow-ups, without needing technical skills. Overall, it’s reliable and easy to use, making my work much more efficient.

Pros:

it connects all my marketing tools easily. It saves me a lot of time by automating tasks like adding leads to my CRM & sending follow-up emails. The interface is simple, and it makes my work faster and more organized.

Cons:

Zapier is more expensive. While it’s very helpful, the pricing can be high for small teams or businesses. Also, some advanced workflows require higher plans, which aren’t always affordable.

Dave
Marketing Assistant in UK
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

You don't need to be a developer to use Zapier

5.0 4 months ago

Comments: It has allowed non developer skilled people within our team to be able to integrate two of our most important platforms together seamlessly.

Pros:

Easiest non technical way to integrate products and platforms together.

Cons:

It can become technical if you are looking for a deep integration, however using logic often can help most complete setting up zaps.

steven
marketing and sales in US
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier is pretty good

4.0 5 months ago

Comments: overall it's pretty good and I continue to pay about $100/mo for the service.

Pros:

Zapier is a great idea. I love that you can sync any app. It's also the most popuplar platform of it's kind so it has the most number of apps integrated into it's ecosystem.

Cons:

Zaps always break or appear to be broken. For example, I have an zap that's been running for months and I get a daily notification of a possible error. When I log in, it appears to be working fine. It takes hours to try to figure out what the issue is. I haven't used other platforms that do the same thing so can't say if that's a problem related to zapier or if it's just an issue with this type of platform.

Naomi
Student Leader in US
Education Management, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Effortless Workflow Optimization with Zapier

5.0 10 months ago

Comments: Zapier is marvelous and it is the best platform that I have worked with so far.

Pros:

I like the way Zapier simplifies automation, connecting your favorite apps seamlessly. It's a time-saving powerhouse for streamlining workflows.

Cons:

Zapier is the best and has no downfalls.

Bethany
Owner, Coach, Teacher in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

A powerhouse software. Worth the price

5.0 6 months ago

Comments: Zapier is a huge part of my business. To be honest, I wouldn’t know what to do without it. I have used zapier to move clients information to my email platform, bring in facebook ad leads to my platform and to my email platform and send me emails when it completes a zap. I love zapier and will continue to use it for years to come.

Pros:

-Connects with lots of different softwares and allows me to seamlessly bring data between different platforms -Can send me an email when the zap is complete -Let’s me know if there is an error in the process

Cons:

I honestly have none. I have liked everything with zapier.

Yatunyi
Full Stack Developer in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Am incredibly happy with Zapier

5.0 7 months ago

Pros:

Endless possibilities for our non technical teams.I enjoy that it does all the work for me when moving lists,also how Zapier executes our actions at a particular time of our choice is incredible.Finally it has so many options to automatize a lot of things and is extremely easy to learn and use.

Cons:

Apart from the upgraded plan being costly I have encountered no hitches using this platform.

Ezra
Consultant in US
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Zapier: the glue that holds businesses together

5.0 7 months ago

Comments: Overall, I've found Zapier to be a vital tool in my toolbox as I've worked with a variety of companies integrating countless apps.

Pros:

Zapier is hugely configurable and it is the metaphorical glue that holds so much business infrastructure together. It works great, and it integrates with almost every product you've heard of.

Cons:

Some of the integrations are very limited, and this really limits the ability of Zapier to do what it does best. For example, some products are only read only, or have triggers but no actions.

Favio
Founder in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Must have for startups in Marketing industry.

5.0 4 months ago

Comments: We had really good experience through the year we used it. We saved plenty of time automating and connecting our marketing tools. Overall it was a good investment.

Pros:

It made our tasks automation incredibly easy in the process of integrating our app with external websites, apps and services. The setup was not extremely hard even without extense knowledge. We set up a workflow to add new leads on our loyalty website that came from Facebook Ads.

Cons:

You have to be careful with the cost and the features you might end up using. We did not have that problem but we noticed it could get high, specially for startups with tight budget as we were.

Vishal
Vishal
Business Development Manager in India
Verified LinkedIn User
Health, Wellness & Fitness, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great tool that helps in automation solutions and helps to improve productivity

5.0 10 months ago

Comments: A great integration and automation tool which has helped me increase productivity in a much faster and efficient way

Pros:

It has a very simple UI which makes it very easy to use.The best part is it doesn't require codes and can be integrated with number of softwares

Cons:

Zapier needs to work more on their customer support

Kevin
Kevin
founder in Germany
Verified LinkedIn User
Consumer Goods, Self Employed
Used the Software for: Free Trial
Reviewer Source

Zapier Automation

5.0 5 months ago

Comments: Overall speaking I like that Zapier is easy to use and easy to handle.

Pros:

I really like that Zapier is very easy to use and I never faced any Problems understanding how to build a Flow. I really like the Free 2 Step Zaps. I used to build with them my automated warehouse control System and it lifted a burden of me.

Cons:

Firstly I did not liked that i was limited to 2 Step Zaps, but after discovering the whole function i can do by just 2 Steps, I was truly amazed.