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About Lead Gen & CRM (formerly SharpSpring)
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The customer support team is absolutely amazing and helps us make sure we are running smoothly. The support team is willing to go the extra mile and even double check our work when needed.
The large amount of metrics can confuse some users.
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Alternatives Considered:
Full-featured marketing automation on a budget
Comments: Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.
Pros:
The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.
Cons:
With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.
Alternatives Considered:
A better option to Hubspot and other Marketing Automation solutions
Comments: We like the platform as we can track online and email interactions with prospects, customers and partners. This helps us with qualifying lead generation and tracking the stickiness of campaigns. The training of SharpSpring was challenging but we were able to muddle through and figure out a lot of stuff on our own. Customer support has also been great when they are able to help with issues that may arise.
Pros:
We like the fact it is much cheaper in cost as compared to HubSpot and other marketing automation platforms. The ease of using the platform has made it easy to early adoption of the end users and we are able to fully track our MQL and ROI.
Cons:
SharpSpring has an extremely high demand on email accuracy rate of 98% so quite often we get suspended due to bounced back emails. Sometimes it is difficult to have an almost 100% list when people leave companies. We have as a solution, pay for 3rd party email checker services,to help mitigate this and we also send a larger portion of emails though mailchimp.
Alternatives Considered:
Not worth it
Comments: Not good. Lots of "oh yeah, sure, it does that." Only to find out that the software doesn't actually do what they just said it does or no one from sharpspring knows how to make it do that.
Pros:
Seemed like a great and more affordable option compared to HubSpot. Not much else to say here since we had a boat load of issues with it.
Cons:
Everything was cumbersome. From onboarding to implementation. Even getting someone on the phone from the right department to help us when we had issues with email was a problem. Overall, really clunky and outdated. We ended up going to Hubspot and it's SO much better and not even that much more expensive especially when we think of all of the time we all wasted trying to get sharpspring to work.
Constant Contact Response
3 years ago
Hi there, Thank you for taking the time to share your experience with SharpSpring. We hate to hear that you had a negative experience with the platform. Our exceptional support is something we work hard to maintain so we hate finding out we missed the mark there as well. We never take losing a partner lightly and will use your feedback to continue to improve our resources for our agency partners. If you'd be open to sharing any additional feedback, please email us at [email protected].
Alternatives Considered:
SharpSpring user for 4+ years
Comments: We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.
Pros:
Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).
Cons:
Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.
Alternatives Considered:
Sharpspring is the solution for all-in-one marketing
Comments: We have implemented SharpSpring for our clients and are using it ourselves for Marketing Automation, emailmarketing and social media marketing. Our clients are very pleased for the way we create leads for them. SharpSpring gives a lot of insight in the way leads are generated and we use the automation tool also for cross selling and stay in touch with existing customers. Before SharpSpring we looked in to both HubSpot and Infusionsoft but SharpSpring is the best solution for us. Worth every penny and more.
Pros:
SharpSpring is best for clients who want to generate lots of leads and convert them to clients. If you look for a complete solution for marketing automation, social media, emailmarketing, Google Ads and a CRM, this is the go to solution. If you are only looking for emailmarketing without the rest then this is not the best fit.
Cons:
Social media monitoring could be beter. No other cons.
Alternatives Considered:
Marketing Automation - at a fraction of the cost of Hubspot
Comments: I'm enjoying using it as being able to do everything in one platform makes life much easier and it's much more affordable than Hubspot. There are enough tools to keep the most experienced marketer busy to help attract leads through chat, emails, forms, landing pages etc...
Pros:
The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process. There is a ton of features to engage users and build your audience, you just need to spend time and be open to exploring ideas. Implementing dynamic content which changes depending on the customer persona is cool. The support team always reply same day, there is online chat (US times) too.
Cons:
There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again. Strangely the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages. Thinks like buttons for GDPR can't currently be customised which looks odd. Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere. Just needs to have someone invest some time to deal with all these issues and implement a decent upgrade. Generally, all very minor things but stacked up can provide a bit more challenging onboarding process than what it needs to be.
Alternatives Considered:
SharpSpring Marketing Automation
Comments: SharpSpring has a very quick implementation process and is very easy to learn. Within the first 30 days of having SharpSpring we already ran 2 separate email campaigns for 2 separate clients. Their representatives check in with us frequently so we never feel like we're on our own. Our next challenge will be selling SharpSpring to prospects/clients.
Pros:
The amazing customer support that is offered. Anytime I have a question I can either look it up myself in their library of resources with tutorials and instructional videos, or I can call their partner support line and speak to a real person who even follows up after the call to make sure all of the needs were met.
Cons:
I wish you could edit Life of Lead to be able to put custom events in there. We uploaded a prospect database we had been tracking since 2017 and it had every time we touched a prospect. Unfortunately, once we uploaded this list into SharpSpring we were not able to edit their Life of Lead prior to the upload date. While this is barely an issue, it would be nice to see how long we have been tracking some of these prospects to give us a better prediction at how many touches it takes for a prospect to convert to a customer.
Alternatives Considered:
Sharpspring the most complete marketing automation software you can get in this price range!
Comments: We use this software for the "marketing automation" catch leads and convert them to customers (for us but also our custumers). I have been using other tools and they tend to be FAR to big and overwhelming. So my experience is that i can easy train others to use SharpSpring and let marketing and sales work together in the tool and with the tool.
Pros:
- Price - Easy of use - Easy to implement and learn - Fast support - Active community and many updates - Possible to have skype calls and team sessions with SharpSpring to spar.
Cons:
- The Social Media part in the software is not optimal, we still use other software next to it. - CRM feature is small, great for small companies, but bigger ones can come short.
Amazing Enterprise-level Marketing Automation + Integrated CRM Platform
Comments: SharpSpring has saved us time and money by bringing together everything we need internally, as well as the needs of our clients, into one platform. Having the ability to dedicate time to only leads that truly show an interest in working with us, as well as, to see that interest with the click of a button is amazing.
Pros:
SharpSpring is a game-changer! Getting an all-in-one platform that allows us to go from capturing lead information and behavior all the way through to identifying qualified leads through marketing campaigns is amazing. Having one place for marketing emails, landing pages, social media, blogging, meetings, video chats, and more is almost unheard of. Match that with a really robust CRM that tracks leads, beautifully outlines the life of a lead, and allows you to easily manage the sales pipeline and one-on-one engagements with pre-qualified leads with lead scoring is amazing.
Cons:
Seriously, there isn't much negative to say about this platform. The onboarding was amazing, the self-guided trainings were awesome, it's a great platform. The only downside is it's not as "pretty" as some platform, but hey, I'd rather have a functioning product helping me make more money and something pretty to look at.
Alternatives Considered:
Perfect for Digital Marketing Agencies
Comments: There was a fairly steep learning curve to use SharpSpring, even though I'd used HubSpot and other marketing automation platforms in the past. I think this seems expected for a lower cost solution, though. Once we got comfortable with it, though, it's been very quick and easy to build out all the assets and start our campaigns. It's worked beautifully for our own marketing and for clients. It's easy to build emails and customize them to match your client's brand.
Pros:
What I like most about SharpSpring is how much you get for the money. It packs every feature you'd expect from the expensive marketing automation platforms but doesn't throw exorbitant costs on those features. I also like the ease of integration with other platforms.
Cons:
I highly dislike the recent shift in having clients pay for their own accounts with separate billing. We were sold this platform as one we could completely white-label for clients, but now we are required to put a client CC on file.
Alternatives Considered:
We moved ourselves and our clients over from Hubspot
Comments: The support is always there for us if we need them, but any new feature is introduced with great support materials (how-to guides/videos etc) so the need for my team to refer to them is minimised. The pricing is great when you compare to others with similar functionality and they go from strength to strength.
Pros:
Originally it was transparency and pricing that made us move. But since then it's the fact that Sharpspring have continued to develop the platform with great new features (like the inbuilt CRM, Sales Automation and integrated Meeting booking functionality) many of which at no additional cost (unlike Hubspot) that means we continue to use and recommend Sharpspring over any other platform for our SMB clients.
Cons:
I would like SMS functionality to be built in as well as email (I appreciate it's not as big in the USA where Sharspring's biggest customer base is) but it's big here in the UK
Alternatives Considered:
Integrated Marketing and Sales with no hassle
Comments: For the B2B tech startups I serve, who are just getting started with their sales and marketing efforts, SharpSpring is the ideal platform. They change quickly, and it's easy to quickly change the platform to adapt to those pivots and support developing processes.
Pros:
1. Customer service is highly responsive. 2. Templates for emails and landing pages are easy to use without design or development expertise. 3. Incredibly easy to customize: add fields, pipelines, dashboards, automations particular to your processes without coding or other specialized knowledge.
Cons:
1. Landing page builder is kind of basic. However, new releases come regularly and is probably not a big deal if you have an html developer handy. 2. Integrated social scheduler functionality is a bit basic. 3. If you have significant custom complex report needs, this is not the platform for you. They have great canned reports that any layman can find value in, you can download csv files of many things, and you can customize a dashboard with report "widgets." But not a lot of ability to dig into raw data.
Alternatives Considered:
We have embraced the Software to lead our company in communicating with customers and managing sales
Comments: We didn't realize how slow we were when communicating with customers and how important the speed of communication really is. We now have automations in place that don't let the conversation and engagement drop off.
Pros:
Our customers are benefitting as much as we are and it starts with the automated services. We can route inquiries to sales reps faster and continue conversations with customers instantaneously through dynamic messaging.
Cons:
We need to understand Sales Optimizer better. It may be a software solution that we don't necessarily fit with, but we still think this is something we can improve with, but right now its a slice of the pie that we struggle with.
Alternatives Considered:
Impressive product, exceptional value
Comments: I'm not spending as much time connecting tools and I'm spending way more time defining and executing strategies. I'm creating a robust customer engagement strategy that is inclusive of sales and marketing. I'm solving the problem of identifying content that the consumer truly wants and needs to convert.
Pros:
First, fantastic price. Personalization can drive amazing results. SharpSpring gives you a solid set of tools that all communicate with each other flawlessly and for an exceptional value. It's a sophisticated tool with a lot of depth, but the certifications, demos, videos, tools, customer service all make it very easy to use. Just when I think I've figured out the edge of the depth on the tool, I realize there's another level. The automation is top notch. The ability to track so many actions, behaviors and then to take action to help the customer go further along the funnel. It fulfills the needs of so many other tools - HootSuite, Sprout, Calendly, Mailchimp, CRM, Sales CRM, TypeForm, and WhoIsVisiting (to name a few).
Cons:
Not a lot so far. I'll always take more templates, pre-made content. Don't get me wrong, it has content, but the more the merrier.Billing can be a little confusing, but I know they have an update coming very soon. In fact, I just received an update email about it. I'd love to see more progress on the SharpSpring iOS app.
Alternatives Considered:
A Functional and Affordable Platform for My Small Agency!
Comments: Sharpspring has been incredibly helpful in allowing our small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and segment their marketing efforts to specific customers, and have seen great growth in engagement and revenue!
Pros:
When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or controlled interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!
Cons:
Because of the large range of features, it can be a little intimidating to learn for some. But the onboarding team does a great job of walking you through implementation and getting you set up for success! Our agency focuses a lot on providing social media and content marketing services to our clients, and the SharpSpring content calendar is definitely not as robust or streamlined as some other platforms I've used. However, it's definitely not the focus of the platform, and there are workarounds for most of the issues I've run into with it. The SharpSpring team is also super responsive to feedback, and are constantly improving their product. I've already seen some great changes in the time I've been using the platform, and I'm confident the content calendar and scheduling tools will only continue to improve!
Alternatives Considered:
I love this CRM
Comments: I love that fact of being able to add buyer personas to the contact info and I love the personalization that is used on the Software. Oh and the templates that they provide are great and easy to use.
Pros:
I like that I can do everything in one location. Also, I love the fact that Sharpspring is always adjusting with new things adding the system. If the software does not do something that you want to do. They put in to start working on that method or idea.
Cons:
If you get a hard bounce you can not update that contact with the new info on your own - you have to deal with support and send them the list of changes to be done.
Alternatives Considered:
Great Marketing Automation Tool for B2B
Comments: We help credit unions build content driven in-bound funnels - the tool has met that need very well. Their onboarding and support have been super responsive and helpful.
Pros:
It was very quick to deploy, fast to get my team trained, and effective in demonstrating results for clients. In addition, the feature functionality vs. price balance is fantastic. Other tools have lots of bloatware and tools that you will never use.
Cons:
I wish it had some built-in SEO tools and I wish their email list management was more forgiving on spam traps.
SharpSpring won me over from HubSpot
Comments:
A couple of years ago our agency was a relatively happy HubSpot customer. We sold inbound services via HubSpot to our web development clients most often, but it was a hard sell and required a certain client profile to be successful. The most important aspect of an inbound client for us was deep pockets! Why? Simply because of the cost of the HubSpot platform. If a client had sufficiently deep pockets, AND was convinced of the business validity of inbound marketing versus traditional methods, the full court press was on. To give HubSpot credit, they got very involved in the client sales process and they provided a lot of tools to aid agencies in the inbound sales process, BUT, all of that comes at a cost. A significant cost. While HubSpot gets a lot of credit for pioneering the inbound marketing platform space, they have become, in this agencies opinion, a bit bloated over the years. What we mean is that they provide so much it is sometimes difficult to choose what is most important to push and provide for each client. The net effect is, however, that whatever your client does want to do, Personas, email marketing, automation, web site development, contact list management etc., it's all included. So what's the downside? Their strength is their biggest weakness. No matter how little or how much of HubSpots resources you use, the cost is the same. Of course there are tiers of cost, but even the lowest tier is roughly ten times the cost of SharpSpring. So use a little, pay a lot. Use a lot, pay a lot. Now we at CX3 Group don't necessarily sell on price, however, if the tools that you bring to the table for your clients are less expensive, but still as, or more, effective, it gives the agency a lot of flexibility when customizing various packages to promote. While generally content with HubSpot back in the day, we are extremely pleased with SharpSpring. Approaching our two year anniversary with them we take every opportunity to sing their praises, and it's NOT just about pricing.
While SharpSpring is a fraction of the cost, of HubSpot (& others) the features it includes are all the features we ever really used with HubSpot. That is to say, we are paying for what we use, and not paying for anything that sits in the cupboard looking pretty, but we don't need.
If I had more space here I'd go into the newest features that SharpSpring has rolled out over the past 6 months. Suffice it to say, we're a very happy and satisfied SharpSpring client! -CX3 Group
Pros:
Cost vs. benefit. Has all of the features our clients want or need, without a bunch of stuff we have to pay for that they don't need.
Cons:
It's a struggle to find something I don't like, but if it was one thing over the past two years, it would be the lack of support on the sales side for our clients. More customized training and presentations for client side would be great.
SharpSpring is the number one Marketing Automation Platform for small to mid-sized digital agencies.
Comments:
We are a small boutique digital marketing agency based in the UK. We spent six months researching all the marketing platforms available.
It was vital to have 24/7 support available within the fees payable, favourable fee rates for an agency of our size (which did not require upfront annual payment), the option to have access to support within GMT timelines for our UK clients and last but not least a marketing automation provider who were developing new features on a near-quarterly basis. We decided that SharpSpring and their team would provide all of these features and benefits.
We commenced our inbound integration mid-2016, and the integration ran extremely efficiently with amazing support within GMT timeline availability. The support since and the new features constantly being added without any impact on fee rates have made the decision to choose SharpSpring, the absolute correct choice for our company. They have over delivered every step of the way for our company. Their team are highly knowledgeable, patient and supportive.
I would not choose any other platform now we are with SharpSpring.
Pros:
The SharpSpring Marketing Automation Software provides the following features and benefits that make it a stand out product for my business; 1. The 24/7 support incorporated into the monthly fees; Ensuring no surprises down the line. 2. No requirement to pay fees annually upfront. 3. New landing page feature. 4. Blog page feature. 5. New integration with the Litmus test. 6. Link up with Zapier integration to allow connection to hundreds of 3rd party software providers with the Zapier integration and SharpSpring APIs. 7. Training platform library; In-depth and with video availability to walk through processes. This along with 24/7 support, in my opinion, are the two most important features out with cost of course which set SharpSpring apart as the right platform for our boutique digital marketing agency.
Cons:
1. Monthly fees in dollars do not convert via local UK sterling currency rates, unlike other US marketing software providers. You pay in £ sterling the same monthly fee as in US $ dollars. 2. Email builder while it is satisfactory it could be even more user friendly.
Sharpspring a CRM and Marketing Automation in continuously growing
Comments: You can create your forms into the platform and connect them between your web page, facebook and also the landingpages that you create in Sharpspring. The software lend you to ponderate leads to get closer people who is easier to win an opportunity and to give more importance to leads who are loosing interest in our products. The platform gives you feedback about which pages of your website have more engagement, so you can supply in those paths more value content that increase the interest that people have in your company, products and services. You can Schedule many things, like to send emails, to a list that could be dynamic, this means that with a criteria the list is going to grow according to the rules that you configured before. Action groups to make specific actions (task, change status in contact's fields, etc) and posts in Social networks. It is very easy to give following about commercial proccess in each pipeline without dependency of your salers because in this software you get together all the documentation of emails, calls and task, also you can configure each opportunity with checklist which describe all the task that a saler needs to complete to finish an opportunity, so you can know in each stage of the pipeline exactly what is happening.
Pros:
It is a platform that cover the manage of the commercial proccess and the use of information from the salers, this feed our Marketing Strategies and give us a continous improvement. Is easy to share tools between commercial and marketing teams about new campaings and we can obtain all the data to support, if a campaing was succesfully with a ROI that has the detail of each lead, opportunity and sales earned.
Cons:
There is not automation proccess to include automatically changes in account's flelds. Sharpspring is working constantly in improving features, that is why we do not worry.
SharpSpring is a phenomenal marketing automation platform.
Comments: SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with.
Pros:
SharpSpring is a sleek system that offers outstanding tools for marketing automation. We researched a lot of platforms ranging from free to $1000s before going with SharpSpring. They have just the right amount of features that makes it the most useful for all of our clients, leaving off the bells and whistles that would inflate the price. Their interface is top-tier which makes using their system a breeze. The dashboard gives you a comprehensive look at everything you're running. Moving around the system is super simple and they make it easy to jump to different areas when you're building a sales program. I'd urge you to check out all the features on their website because there are too many to list, but I can say that what they have offered us is unbelievably comprehensive. We've also taken full advantage of their support which is outstanding. They have always been knowledgable and very friendly. Moreover, they won't let you off the phone until they are sure that the problem has been resolved! They also offer FREE continuing education programs like webinars to help make you more proficient at their program. SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with. You would do yourself a giant favor to give their system a test drive.
Cons:
I was not prepared for the steep learning curve that is required to take full advantage of this platform. I was a bit discouraged at first by everything there was to learn but I realized it's part of working with such a comprehensive platform. It's like moving to a new town and trying to figure out all the roads and highways. I don't know if that's really a con but it is something you must be aware of. You're going to need to spend some serious time learning it but once you do, navigating the system easily becomes second nature.
Alternatives Considered:
The last review you need to read before you choose your CRM.
Comments: They help me understand where my leads are coming from, which campaign is been effective, with those leads are buying and how my commercial team is dealing with the leads and opportunities, and just by this month, we started to make our customer journey into the platform so we have also our CS on board.
Pros:
Looking all around the market, you will find sharpspring, with a slightly different business model that can make some eye turn but after you understand you will love it. The fact that you can buy directly from agencies that know the product and already know your objectives and product, is brilliant since no one will understand more your client than their selves and you that is emerging on his market, some platform forces you to buy their onboarding package that in the end, you don't leave with much. A platform with that many features on the begging can be a little overwhelming, but with time, you understand the reason for each feature. I use them for lead management, campaign, sales pipeline, and don't feel that i am using their potential 100% already
Cons:
the learning curve needed for the platform, all platform have their learning curve, but once you pass it, this service is awesome!
SharpSpring is YES for my company, e-Intelligence.in
Comments: I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.
Pros:
SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized messaging. Yes, it delivers: With the feature, we were able to identify the cost of a lead. It also helped to decrease the unaddressed customer complaints It says: It offers in-depth analytics with statistics of clicks, bounces, and deliveries. It also enables to track the visitor’s conversions, the life cycle of a lead – from click to attending social events. No, it does not deliver: The reports and analytics are not in detail, though they provide the performance of campaigns. It misses the specifications on minute details of the strategy. It says: It offers customization in every feature such as customized conversion forms, buyer personalities, reports and much more. Yes, it delivers: My team at e-Intelligence were able to customize the tool for lead preferences, campaign performance, and email automation
Cons:
Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.
The best way to create an effective email marketing campaign.
Comments: SharpSpring has aided in the efficiency of your email marketing efforts and provided us with fresh ideas for organizing and distributing them effectively. Their analyses aided in our comprehension of the target sample.
Pros:
SharpSpring has a plethora of tools and is always introducing new ones to assist you in creating an effective email marketing campaign. SharpSpring's customizability is excellent, which simplifies all tasks. Additionally, importing and configuring contact lists is a breeze. SharpSpring You may construct unique campaigns by utilizing the numerous concepts and custom templates that it generates, as well as editing and saving them as drafts for future use. You'll receive notifications and data about client replies in real time. This exact approach is easily replicable in subsequent marketing initiatives. I appreciate the ability to conceal and reorganize unnecessary dashboard elements. As a consequence, the business team will be able to more effectively manage and cooperate with the customer database, as well as all stages of advertising, email marketing, customer tracking, contact pages, and marketing job automation, among other things.
Cons:
I encountered no technical difficulties when using it. SharpSpring is a critical component in optimizing email marketing operations for both small and large enterprises. For optimal utilization, additional training is required; SharpSpring developers provide numerous videos and tutorials, and the support team is always available to answer your questions.
Making great progress with SharpSpring
Comments: I've used a couple of different Marketing Automation platforms in the past. Marketo briefly and Act-On for a couple of years. I switched to SharpSpring around 6 months ago when I set up my own marketing agency. Really happy with how its going. OK - its obvious that SharpSpring is a smaller company. I come across the occasional feature that could do with some refinement. But overall its fair to say I love SharpSpring. Top features from my POV... Ease of use - The separation of Tasks and Workflows seems to make this a much simpler product to use than Act-on. Easier than Marketo as well - though its about 3 years since I used that. The templates provided for rapidly building landing pages are excellent. The new personas feature is brilliant when combined with "Dynamic content blocks" (which you can use on landing pages as well as Emails. The built in CRM is a huge advantage and is perfect for BDM teams or smaller companies. Obviously if you can make do without a full-featured CRM like Salesforce, you'll save thousands $$ by switching to a simpler product like SharpSpring. (I used to use Act-on integrated with Salesforce and that was an absolute pig.) Cost - SharpSpring is much less expensive than Act-On and Marketo. You get unlimited users on their standard license plans - so you're not penalised for spreading use across Marketing, BDMs and Sales folk. So features - not a problem. I've found the training / on-boarding satisfactory and the ongoing technical support is fast and personal.
Pros:
Ease of use, good templates, built in CRM (although you can integrate with 3rd party CRM if you need.) Cost saving compared to competing products - especially if you can dispense with a full-fat CRM like Salesforce which is bloated and over priced for SME market in my opinion.
Cons:
Occasional glitches. Sometimes you have to refresh the page to see the result of a change that you have made. For example - the number of members in a list - can take a few minutes after saving the query to report a true number. But you soon learn to live with minor issues like this.