---
description: Get information about Buffer price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Buffer Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Social Media Marketing Software](/directory/30781/social-media-marketing/software) > [Buffer](/software/143492/buffer)

# Buffer

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> Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.
> 
> Verdict: Rated **4.5/5** by 1492 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Buffer?

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 1492 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Buffer
- **Founded**: 2010

## Commercial Context

- **Starting Price**: $6.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. &#10;&#10;Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. &#10;&#10;Free plan: Free forever&#10;Essentials: $5 per month/channel &#10;Team: $10 per month/channel
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United Kingdom, United States

## Features

- Automated Publishing
- Campaign Management Software
- Collaboration Tools
- Content Management Software (CMS)
- Multi-Account Management
- Multi-Channel Campaigns
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring Software

## Integrations (35 total)

- 123FormBuilder
- Bottlenose
- CoSchedule Marketing Suite
- Crate
- Curata
- Cyfe
- Databox
- Determ
- Eventbrite
- Evernote Teams
- Feedly
- Google Calendar
- Google Drive
- IFTTT
- Instagram

... and 20 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [Social Media Marketing Software](https://www.capterra.in/directory/30781/social-media-marketing/software)

## Related Categories

- [Social Media Marketing Software](https://www.capterra.in/directory/30781/social-media-marketing/software)
- [Social Media Management Software](https://www.capterra.in/directory/30939/social-media-management/software)
- [Content Marketing Software](https://www.capterra.in/directory/30796/content-marketing/software)

## Alternatives

1. [Vista Social](https://www.capterra.in/software/1021619/vista-social) — 4.9/5 (945 reviews)
2. [Publer](https://www.capterra.in/software/177145/publer) — 4.8/5 (964 reviews)
3. [Instagram](https://www.capterra.in/software/210721/instagram) — 4.7/5 (5206 reviews)
4. [Hootsuite](https://www.capterra.in/software/121701/hootsuite) — 4.4/5 (3801 reviews)
5. [Zoho Social](https://www.capterra.in/software/159351/zoho-social) — 4.7/5 (3457 reviews)

## Reviews

### "Saviour for marketers" — 4.0/5

> **Ayushi** | *13 March 2019* | Outsourcing/Offshoring | Recommendation rating: 4.0/10
> 
> **Pros**: For marketers who are just starting out, Buffer helps save a lot of time by connecting all the important platforms at one place and schedule content within a single window. The best part is the intuitive interface.
> 
> **Cons**: Sometimes, are platforms are logged out automatically and it's not always easy to connect them back.
> 
> During my tenure in my previous organisation, I worked on Buffer and other scheduling tools but I always went back to Buffer for its easy to use interface and its posting limit. For small accounts, the limit of workable and for big accounts, upgradation comes at a very reasonable cost. So, it's user-friendly, saves time and is friendly on our pocket too.

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### "Best social media automation tool out there\! Period." — 5.0/5

> **Jacob** | *14 March 2018* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: It makes the hectic task of scheduling posts for multiple social media channels easy and straightforward. The re-buffer feature which lets you share old posts easily is another great feature.
> 
> **Cons**: Buffer should integrate many more tier 2 social media channels to improve the value of their product. At present, only the popular channels such as Facebook, Twitter, Linkedin, etc. are supported.

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### "How can you be everywhere all at once in social media circles?" — 4.0/5

> **Chris** | *21 March 2026* | Publishing | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast.
> 
> **Cons**: The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend.
> 
> My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it.

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### "Decent free social media tool" — 4.0/5

> **Andrea** | *11 August 2025* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks.
> 
> **Cons**: Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting.

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### "Does what it claims to do but not much else" — 4.0/5

> **Pupp** | *15 July 2026* | Events Services | Recommendation rating: 6.0/10
> 
> **Pros**: It helps for getting organised, especially if you’re posting to multiple accounts. The scheduling is useful and the free version has enough features to make it suitable for most who are using to manage their own small business posting needs.
> 
> **Cons**: It can be a bit fiddly to use with certain platforms, LinkedIn for example I found there were some things I still had to do manually every time. I also found it to be a bit buggy when trying to integrate it with the various social media accounts.
> 
> Buffer does what it says it will do but if you’re looking for something very sophisticated you might want to look elsewhere.

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## Links

- [View on Capterra](https://www.capterra.in/software/143492/buffer)

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