--- description: Get information about Iterable price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.in/software/143902/iterable Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/143902/iterable?page=2) > Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. > > Verdict: Rated **4.3/5** by 63 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Iterable? We target growth marketers at companies within E-commerce / Retail, Media \& Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 63 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Iterable - **Location**: San Francisco, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: Flat Rate - **Pricing Details**: Please contact Iterable for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Australia, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece and 36 more ## Features - A/B Testing - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Channel Management Software - Communication Management - Contact Database - Contact Management Software - Customer Segmentation - Customizable Templates - Data Import/Export - Drip Campaigns - Dynamic Content - Email Marketing Software - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Marketing Automation Software - Multi-Campaign - Multi-Channel Attribution - Multi-Channel Marketing - Push Notifications Software - ROI Tracking - Reporting/Analytics - SMS Marketing - Segmentation - Social Marketing - Subscriber Management - Template Management - WYSIWYG Editor - Website Visitor Tracking ## Integrations (3 total) - Adobe Commerce - Mixpanel - Segment ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software) - [Customer Engagement Software](https://www.capterra.in/directory/30906/customer-engagement/software) - [Mobile Marketing Software](https://www.capterra.in/directory/31308/mobile-marketing/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3430 reviews) 2. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17593 reviews) 3. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2259 reviews) 4. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2919 reviews) ## Reviews ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 May 2025* | Automotive | Recommendation rating: 6.0/10 > > **Pros**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Cons**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great platform while being a value for money." — 4.0/5 > **Mohit** | *23 October 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It is a value for money and easy to use software. Gives you a great learning curve while utilizing it on a day to day basis. > > **Cons**: Its customer support can be improved as response time is way more. Response time of the support is annoying as they they more time to resolve any issues. > > Overall it is a good, easy to use and user friendly software which does not require and pre requisite knowledge in order to use it. Faster than other platforms and value for money as well. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 April 2025* | Design | Recommendation rating: 10.0/10 > > **Pros**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Cons**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 January 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Cons**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- ### "Iterable has fantastic features" — 4.0/5 > **Kara** | *9 April 2025* | Utilities | Recommendation rating: 9.0/10 > > **Pros**: Connecting with our customer across email, sms, web and mobile with in-app messaging Email marketing through creating and sending target email campaigns Data collection from customers in real time and management all in one place > > **Cons**: It was complex for me to learn and start using it since i had little knowledge in marketing automation > > Complete tool which supports communication with customers, cheap with high ROI ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/143902/iterable?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/143902/iterable) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data