---
description: Get information about Unbounce price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Unbounce Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Landing Page Software](/directory/30844/landing-page/software) > [Unbounce](/software/145639/unbounce)

# Unbounce

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> Unbounce is a conversion optimization platform for teams of any size—from small but mighty marketing teams,
> 
> Verdict: Rated **4.5/5** by 257 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Unbounce?

Unbounce is the first conversion intelligence platform for SaaS, e-commerce and agencies. Unbounce gives you everything you need to get great results and grow your business.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 257 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Unbounce
- **Location**: Vancouver, Canada
- **Founded**: 2009

## Commercial Context

- **Starting Price**: $74.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: 14-day free trial, cancel anytime. &#10;&#10;Build: $74/month &#10;&#10;Experiement: $112/month &#10;&#10;Optmize: $187/month &#10;&#10;Concierge: $649/month &#10;&#10;Smart Copy Starter: Free
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Germany, Ireland, New Zealand, United Kingdom, United States

## Features

- A/B Testing
- Audience Targeting
- CRM Software
- Campaign Management Software
- Drag & Drop
- Landing Pages/Web Forms
- Marketing Automation Software
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Editing
- Reporting/Analytics
- Responsive Web Design
- SEO Management
- Split Testing

## Integrations (76 total)

- AWeber
- ActiveCampaign
- ActiveDEMAND
- AgencyAnalytics
- Agile CRM
- CallHub
- CallRail
- Callingly
- Campaign Monitor by Marigold
- ClicData
- Constant Contact
- Crazy Egg
- Doppler
- E-goi
- Follow Up Boss

... and 61 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Landing Page Software](https://www.capterra.in/directory/30844/landing-page/software)

## Related Categories

- [Landing Page Software](https://www.capterra.in/directory/30844/landing-page/software)
- [AB Testing Software](https://www.capterra.in/directory/30896/ab-testing/software)
- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)

## Alternatives

1. [Zoho LandingPage](https://www.capterra.in/software/1044046/zoho-landingpage) — 4.7/5 (124 reviews)
2. [Divi](https://www.capterra.in/software/201958/divi) — 4.8/5 (1155 reviews)
3. [Wix](https://www.capterra.in/software/169007/wix) — 4.4/5 (10631 reviews)
4. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2257 reviews)
5. [Elementor](https://www.capterra.in/software/169468/elementor) — 4.6/5 (906 reviews)

## Reviews

### "Unbounce was good. But every other competitor out there is better now." — 1.0/5

> **Dennis** | *29 July 2025* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: We've relied on Unbounce for several years as a key part of our marketing strategy, especially for building landing pages. Its features met all our needs, the pricing was reasonable, and the performance of our campaigns consistently delivered strong results. Most importantly, our customers were satisfied with the experience the landing pages provided.
> 
> **Cons**: While Unbounce had been a reliable tool for our marketing efforts over the years, recent changes to their pricing strategy have been deeply disappointing. Our subscription cost increased by an astonishing 415% in less than a year, with no added value to justify the hike. Even more concerning, they introduced new usage caps—previously nonexistent—and imposed a monthly penalty of 30% of the total annual subscription for exceeding these limits. This fee is neither reasonable nor clearly disclosed, making the change feel abrupt and unfairly one-sided.
> 
> When we reached out to their support team for clarification, the only response we got was “it’s part of a new company strategy.” We requested a refund for one of the penalty charges—denied. We asked for a partial refund after canceling our annual subscription—also denied. The only solution they offered was an upgrade to a more expensive plan, with a small discount, essentially asking us to pay even more.&#10;&#10;It’s unfortunate to see a product we once trusted become so focused on profit at the expense of its users. Corporate greed has taken away everything that made Unbounce great.

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### "Unbounce Is Key for Lead Generation Landing Pages" — 4.0/5

> **Laura** | *24 April 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Unbounce is a great platform to create and customize tailored landing pages for any marketing campaign.
> 
> **Cons**: The analytics in Unbounce are not always 100% accurate. For example, it will tell you how many "leads" were generated from a campaign, but if you export the results, they do not always match the dashboard analytics.
> 
> Overall, Unbounce is the primary landing page tool our agency uses to create landing pages for lead generation. We use it for pledges, petitions, and downloadable offers.

-----

### "A Great Learning Experience" — 5.0/5

> **Jennifer** | *11 February 2025* | Design | Recommendation rating: 9.0/10
> 
> **Pros**: I loved the interface and options for customization.
> 
> **Cons**: It would have been great if it was an all-in-one option. Two log-ins was a little clunky.
> 
> I enjoyed working in Unbounce during that project and would be happy to go back to them the next time the opportunity comes. I created new AB Tests regularly and learned more and more every time.

-----

### "Once you use it a couple times it’s awesome" — 5.0/5

> **Verified Reviewer** | *28 May 2024* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: My website is custom so building pages can be a process, going through our developer. It’s much better to create our own landing pages via Unbounce.
> 
> **Cons**: It took me a while to use all the tools since there are so many functions. I eventually got the hang of it and my team did even faster.
> 
> Overall it’s a great product for what we needed it for. Landing pages.

-----

### "A Marketer with the ability to do everything start to finish" — 5.0/5

> **Verified Reviewer** | *18 July 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: From the templates available on Unbounce (which are categorized according to how they would be best fit) to the ease of use and ingenuity of Unbounce itself, this is a no brainer for a small marketing team.  I am able to create the concept myself of the type of campaign and landing page that I would like to start with. Then I create the landing page (and even utilize the testing concepts for 2 landing pages), connect it to my email provider so that I can start to collect email addresses and leads and then execute the whole campaign.  Unbounce is perfect\! Unbounce is able to be integrated with a number of other applications.
> 
> **Cons**: It is important to keep in mind that the landing pages are responsive - so any change made to the desktop version will also carry over to mobile and vice versa.  This can be confusing for a novice.

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## Links

- [View on Capterra](https://www.capterra.in/software/145639/unbounce)

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| de-CH | <https://www.capterra.ch/software/145639/unbounce> |
| en | <https://www.capterra.com/p/145639/Unbounce/> |
| en-AE | <https://www.capterra.ae/software/145639/unbounce> |
| en-AU | <https://www.capterra.com.au/software/145639/unbounce> |
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| pt | <https://www.capterra.com.br/software/145639/unbounce> |
| pt-PT | <https://www.capterra.pt/software/145639/unbounce> |

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