--- description: Get information about VWO Testing price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: VWO Testing Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [AB Testing Software](/directory/30896/ab-testing/software) > [VWO Testing](/software/147639/visual-website-optimizer) # VWO Testing Canonical: https://www.capterra.in/software/147639/visual-website-optimizer Page: 1 / 5\ Next: [Next page](https://www.capterra.in/software/147639/visual-website-optimizer?page=2) > VWO Data360 is a cloud-based customer data platform that allows companies to personalize purchase journeys, ensure data quality \& more. > > Verdict: Rated **4.5/5** by 91 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 91 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Wingify - **Location**: Delhi, India - **Founded**: 2009 ## Commercial Context - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Pricing begins from $199 per month for 10000 users. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, Germany, India, Japan, Netherlands, Spain, United Kingdom, United States ## Features - A/B Testing - API - Analytics - Annotations - Audience Targeting - Behavior Tracking - Behavioral Targeting - Customizable Templates - Data Import/Export - Data Visualization Software - Drag & Drop - Engagement Tracking - Funnel Analysis - Heatmaps - Multivariate Testing - Performance Metrics - Real-Time Data - Reporting & Statistics - Reporting/Analytics - Split Testing - Statistical Analysis Software - Surveys & Feedback - Third-Party Integrations - Usability Testing - User Interaction Tracking - User Journeys - User Research Analysis - Visitor Tracking - Visual Editor - Web Traffic Reporting - Website Analytics ## Integrations (14 total) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [AB Testing Software](https://www.capterra.in/directory/30896/ab-testing/software) ## Related Categories - [AB Testing Software](https://www.capterra.in/directory/30896/ab-testing/software) - [Digital Experience Platforms (DXP)](https://www.capterra.in/directory/32817/digital-experience-platforms-%28dxp%29/software) - [Heatmap Software](https://www.capterra.in/directory/30977/heatmap/software) - [Landing Page Software](https://www.capterra.in/directory/30844/landing-page/software) - [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software) ## Alternatives 1. [Mida.so](https://www.capterra.in/software/1058588/mida-so) — 4.6/5 (43 reviews) 2. [ConvertCart](https://www.capterra.in/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews) 3. [Instapage](https://www.capterra.in/software/141695/instapage) — 4.5/5 (365 reviews) 4. [Croct](https://www.capterra.in/software/1052152/croct) — 4.9/5 (13 reviews) 5. [Unbounce](https://www.capterra.in/software/145639/unbounce) — 4.5/5 (257 reviews) ## Reviews ### "It's worth "trying"" — 3.0/5 > **Ayushi** | *13 March 2019* | Outsourcing/Offshoring | Recommendation rating: 3.0/10 > > **Pros**: 1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests > > **Cons**: There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue. > > Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants). ----- ### "Happy customer for 15+ years\!" — 5.0/5 > **Theresa** | *27 February 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor. > > **Cons**: I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors. > > Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. ----- ### "VWO Review from Digital Marketing Expert" — 4.0/5 > **Conor** | *7 November 2024* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. > > **Cons**: The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. > > Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. ----- ### "Don't waste your money. It' better Google Optimize" — 2.0/5 > **Alessandro** | *7 June 2021* | Marketing & Advertising | Recommendation rating: 1.0/10 > > **Pros**: The support is kindly even if they were not able to solve the bugs > > **Cons**: A significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code. ----- ### "Well worth the investment\!" — 5.0/5 > **Trevor** | *16 December 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis. > > **Cons**: VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online. > > VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.in/software/147639/visual-website-optimizer?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/147639/visual-website-optimizer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data