---
description: Get information about Drift price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Drift Price, Features, Reviews & Ratings - Capterra India
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# Drift

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> Drift is a human-centric, AI-powered buyer engagement platform.
> 
> Verdict: Rated **4.5/5** by 199 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Drift?

Businesses that want to translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, and a modernized B2B website experience.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 199 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Drift
- **Location**: Boston, US
- **Founded**: 2015

## Commercial Context

- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Visit drift.com/pricing for more detail and to chat with us.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- AI/Machine Learning
- Appointment Management
- Automated Responses
- Automated Routing
- Automated Scheduling
- Availability Management
- CRM Software
- Calendar Management
- Campaign Management Software
- Chat/Messaging
- Chatbot software
- Contact Management Software
- Conversion Tracking
- Customer Segmentation
- Customer Support Software
- Data Import/Export
- Data Visualization Software
- Email Marketing Software
- Email Tracking Software
- Event Triggered Actions
- Feedback Management
- For Sales Teams/Organizations
- Interaction Tracking
- Landing Pages/Web Forms
- Language Detection
- Lead Generation Software
- Lead Qualification
- Live Chat Software
- Marketing Automation Software
- Mobile Access
- Mobile Optimization
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- Natural Language Processing
- Online Forms
- Predictive Analytics Software
- Prioritization
- Proactive Chat
- Real-time Consumer-facing Chat
- Reporting & Statistics
- Sales Activity Management
- Scheduling Software
- Speech Recognition Software
- Subscriber Management
- Survey/Poll Management
- Surveys & Feedback
- Target Account Identification
- Transcripts/Chat History
- Transfers/Routing

... and 36 more features

## Integrations (27 total)

- Demandbase One
- Drip
- Front
- Google Analytics 360
- Google Calendar
- Help Scout
- Helpjuice
- HubSpot CRM
- Mailchimp
- Marketo Engage
- Microsoft 365
- Microsoft Outlook
- Poptin
- Privy
- Productboard

... and 12 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [AI Sales Assistant Software](https://www.capterra.in/directory/34135/ai-sales-assistant/software)

## Related Categories

- [AI Sales Assistant Software](https://www.capterra.in/directory/34135/ai-sales-assistant/software)
- [Live Chat Software](https://www.capterra.in/directory/30797/live-chat/software)
- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)
- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)
- [Lead Management Software](https://www.capterra.in/directory/30017/lead-management/software)

## Alternatives

1. [Freshdesk](https://www.capterra.in/software/124981/freshdesk) — 4.5/5 (3408 reviews)
2. [LiveChat](https://www.capterra.in/software/62194/livechat) — 4.6/5 (1715 reviews)
3. [LiveAgent](https://www.capterra.in/software/102188/liveagent) — 4.7/5 (1753 reviews)
4. [Tidio](https://www.capterra.in/software/144040/tidio-chat) — 4.7/5 (590 reviews)
5. [Intercom](https://www.capterra.in/software/134347/intercom) — 4.5/5 (1131 reviews)

## Reviews

### "Drift is one of the best chat automation platforms out there" — 5.0/5

> **Damien** | *3 October 2024* | Media Production | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use, beautiful chat automation platform.
> 
> **Cons**: I didn't have any problems with Drift when I used it.
> 
> I loved Drift and how easy it was to setup as well as the freemium model at the time.

-----

### "A Great Tool that Makes Marketing Effective" — 5.0/5

> **Valentina** | *10 April 2024* | Hospital & Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: I like the effectiveness of the features of Drift.&#10;Drift has been reliable and easy to use.
> 
> **Cons**: I see no challenges when using Drift.&#10;Drift is sensational.

-----

### "Expensive but awesome" — 5.0/5

> **Rob** | *21 December 2019* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.
> 
> **Cons**: We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.
> 
> With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

-----

### "Gets the Job Done" — 4.0/5

> **Jessica** | *18 December 2023* | Construction software | Recommendation rating: 6.0/10
> 
> **Pros**: I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something.
> 
> **Cons**: Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that.
> 
> Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow.

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### "A time consuming disappointment." — 2.0/5

> **Nick** | *15 April 2020* | E-Learning | Recommendation rating: 0.0/10
> 
> **Pros**: Drift is a chat tool with some rudimentary marketing automation.&#10;&#10;Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.
> 
> **Cons**: I purchased Drift against the recommendation of our developers on the promise of its segment.io integration.   Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).
> 
> We asked very specific questions during the sales process (no trial available - this should have been a red flag) where the salesperson misrepresented the capabilities around integration, usability etc.  There was plenty of 'sure it works just like that'.  We would have identified this had a trial been available.&#10;&#10;Drift is expensive, has slick marketing, so I assumed it was good.&#10;&#10;I should have quit at this point, but had our developers work around the many issues and the 'ohh you need to pay 10x for that'.  Support was very lackluster.  Focused on upselling features already promised on the current plan.&#10;&#10;Our developers hated it (I should have listened)...&#10;&#10;Our salespeople did not like it, the bugs it Drift manifested in a form that made our salespeople look stupid to customers.  They were actively creating workarounds to avoid using it. &#10;&#10;And here I am.  Drift keep charging, and the support people 'can't find my cancellation request conversation' ironically, in Drift.&#10;&#10;So, let this be a warning for managers. Drift is really great at marketing, the halo effect is strong\! But walk away and save time.

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## Links

- [View on Capterra](https://www.capterra.in/software/150371/drift)

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