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About Semrush

All-in-one digital marketing tool trusted by 7,000,000 users.

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Pros:

Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.

Cons:

The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.

Semrush ratings

Average score

Ease of Use
4.3
Customer Service Software
4.4
Features
4.6
Value for Money
4.3

Likelihood to recommend

8.6/ 10

Semrush has an overall rating of 4.7 out 5 stars based on 2,271 user reviews on Capterra.

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Filter reviews (2,271)

Bithi
Bithi
SEO expert in Bangladesh
Verified LinkedIn User
Market Research Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best keyword and seo audit tool for me.

5.0 4 months ago

Comments: Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.

Pros:

Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.

Cons:

I did not fins any lacking in this software. In this price range it gives a lot.

Bryan
Director of Technical Operations in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best in class SEO tools

5.0 4 months ago

Comments: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.

Pros:

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Cons:

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

Patrick
Teamlead SEO in Germany
Retail, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

SEMRUSH- Great for Overview and bigger an analysis

5.0 2 months ago New

Comments: Im super happy. If you are looking for a Tool that helps you to gather data of you and your competitors in an efficent and understandble way. Perfect pick :)

Pros:

Generic Data available which makes comparison to competitors super easy. Also its easy to compare different Country Markets and gain new Inshights very fast. The Traffic estimations are super helpful

Cons:

Sometimes im struggling with User Experience, but this is really a minor thing

MacKenzie
MacKenzie
Founder in Canada
Verified LinkedIn User
Mechanical or Industrial Engineering, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

SEMrush makes a dissapointing turn for the worse with pricing and user interface

1.0 last year

Comments: I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)

Pros:

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons:

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

Saim Oğulcan
SEO Specialist in Türkiye
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

You get what you pay for

5.0 5 months ago

Comments: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.

Pros:

The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.

Cons:

The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.

Melanie
Editor-in-Chief in US
Publishing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Loved the reports and analytics!

4.0 2 months ago

Comments: I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.

Pros:

So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.

Cons:

The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool if you use it 100%: Good writers marketplace and keyword discovery

5.0 8 months ago

Comments: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.

Pros:

The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.

Cons:

The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking

Melisa
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Underwhelmed

5.0 3 months ago

Comments: Mutual experience. It worked well, but a bit pricey

Pros:

Useful tool for managing multiple SEO projects

Cons:

A bit advanced for a novice. Seems to have opportunities to simplify

Rickilee
Founder in Canada
Writing & Editing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Keywords finder

4.0 2 weeks ago New

Comments: Delivers a powerful set of tools for SEO, content, advertising, and social media

Pros:

A wide range of features paired with detailed data makes it a strong contender

Cons:

The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users

Filippo
E commerce manager in Denmark
Furniture, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Good compromise

4.0 last month New

Pros:

The seo manager for sure, is really helpfully

Cons:

The fact it cost a lot of money the premium version

Verified Reviewer
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Keyword research

5.0 11 months ago

Pros:

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons:

PRICING According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

Nadine
Ecommerce Marketing Specialist in Jordan
Electrical/Electronic Manufacturing, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

The top SEO tool for goal management and discerning avenues for growth.

5.0 last year

Comments: Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas, engaged with niche audiences, and boosted traffic through its high-quality backlink positioning techniques.

Pros:

Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.

Cons:

I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

A digital Advertising Specialists best friend.

5.0 5 months ago

Comments: I couldn’t do my job as effectively without SEMrush

Pros:

The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.

Cons:

It only shows the previous month's volume when looking for specific keywords.

Alberto
Head of Marketing in Denmark
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Solid solution for SEO and SEM

4.0 5 months ago

Comments: I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.

Pros:

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Cons:

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Apurva
Apurva
SEO Executive in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Good Tool for Advanced SEO Work

5.0 10 months ago

Comments: Semrush is a amazing SEO tool that offers in-depth keyword research, site audits, and competitive insights. It's really beneficial, specially for a digital marketing person.

Pros:

The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website. We can select from a large selection of keywords, including phrase match, broad match, and many others. Also the competitive analysis can be done through semrush which makes it even better tool.

Cons:

Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.

Saroar
Web Developer in Bangladesh
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Game Changing SEO Tool

4.0 8 months ago

Comments: Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Pros:

As a great (SEO) tool, Semrush help businesses to fine the best keywords, on-page SEO, building links to get better rank in Google. The most important feathers of this is keyword research. From high volume to mid volume keyword, you can relay on this tool. I like it most.

Cons:

I think its free plan is very limited. My earnest request is, please make it more affordable to us. Over-all it is far the best SEO tool despite its high price.

Ajay kumar
Full Stack developer in India
Design, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Very Powerful SEO tool for the website ranking

5.0 last year

Comments: The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

Pros:

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons:

The backlink analyzer not accurate in Semrush. try to rectify this one.

Semrush Response

last year

Hi Ajay, thank you for your review! We're glad you find Semrush's Site Audit and Keyword tools helpful. As for Backlinks tools, would you mind telling us more? You can reach out to our Support Team if you need any assistance with the tool or would like to provide feedback: https://social.semrush.com/3LiLDVa Thanks 🧡

M
M
Digital marekting Executive in India
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

My Experience with SEMRUSH

4.0 last year

Pros:

It helps me pick the best keywords, so my page shows up higher on Google really quickly. Plus, it's awesome for checking out what my competitors are doing.

Cons:

semrush price is expensive compared to other tools

John
CEO in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Semrush- a great component to your complete marketing plan

5.0 9 months ago

Pros:

I like how robust the Semrush system is good at identifying and tracking SEO opportunities for your website and to help it rank better.

Cons:

It can be quite a bit pricey, and while there is a free version, it is very limited. Also, if they offered more automation that would be quite a feat for website owners!

Patty
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A great product, but too pricey

5.0 7 months ago

Comments: While I loved Semrush, I can't justify the expense. I currently am purchasing two different products that when used together have the functionality of Semrush at a cheaper price.

Pros:

I loved the analytics, the Keyword tracking and all the research tools available.

Cons:

I hate the cost. It is very pricey and many smaller bloggers/businesses go together to get a monthly subscription. This goes against Semrush's terms of service. They know this is happening, but they turn a blind eye. People who follow the rules are penalized. I would love to see them come out with a basic plan that is half the cost.

Shivam
Senior Digital Marketing Executive in India
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Best for Digital Marketing Work

5.0 8 months ago

Pros:

Semrush is easy to use and give almost accurate results when we talk about checking website issues and audits.

Cons:

I don't think there is anything to mention here because I don't face any issues till now.

William
Owner/ content producer in US
Writing & Editing, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Semrush for SEO

4.0 last year

Comments: Easy to sign up for, it helped with keyword research and that was the main thing I was working for. I would like to have a better guide on the other features as there were many more ideas that I didn't get to take full advantage of.

Pros:

I really like that it is already on Wix. The way it provides similar keywords along with data such as traffic per months, how hard it is to rank on google, give you ideas for how to structure blogs to rank on google. The website has an easy to use navigation systems.

Cons:

The price was too much for me to continue, it s worth the money but it isn't cheap. Another thing is a little better simplified explanation of all the features. A lot of features I wasn't really sure how to take full advantage of.

Shweta
Marketing and Sales Manager in India
Education Management, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A powerful tool for planning marketing campaigns and improving SEO

5.0 last year

Comments: Overall it's a great tool, I personally use this for my site audit and competitor analysis. I keep track of my keywords and compare them with our competitors with its keyword gap analysis feature. Also, it helps me a lot with my keyword research and based on that I plan my marketing campaigns.It also saves a lot of my team in analyzing my own website, it gives accurate and quick updates on where I need improvement on my site, from On page to technical errors it gives a detailed report.

Pros:

- It is Easy to use- Its keyword research tool is up to the mark also with its new keyword cluster feature it becomes easy to understand and plan the focused cluster- Another feature I like the most is its site audit feature, it gives detailed analytics of your website like On Page checklist, keyword position tracking, Backlink Audit of your site, and even Traffic Analysis.- It even helps you to track your competitors by analyzing their backlinks, keywords, ranking pages, keyword, and backlink Gap Analysis.

Cons:

Its prices is a bit high, and if you want to use other SEMrush AI tools then you have to pay extra.

James
Sales Marketing Mgr in Canada
Museums & Institutions, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Manager of Sales and Marketing

4.0 7 months ago

Comments: Positive experience that ultimately drove better descions

Pros:

Very capable product. never left us short on data / information

Cons:

Complex. Not easily taught to employees new to SEO.

Kelsey
Copywriting and content strategist in US
Public Relations & Communications, Self Employed
Used the Software for: 2+ years
Reviewer Source

Fantastic tool for SEOs of all backgrounds

5.0 last year

Pros:

SEMRush is an incredible tool for those in the SEO industry, both beginners and professionals.

Cons:

No cons at all - the software is incredibly comprehensive and there is anything anyone may need to help boost their online visibility.