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About HubSpot CRM

Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.

Learn more about HubSpot CRM

Pros:

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.

Cons:

Now I am stuck with some defined items that are inaccessible.

HubSpot CRM ratings

Average score

Ease of Use
4.4
Customer Service Software
4.4
Features
4.4
Value for Money
4.3

Likelihood to recommend

8.4/ 10

HubSpot CRM has an overall rating of 4.5 out 5 stars based on 4,339 user reviews on Capterra.

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Filter reviews (4,339)

Priyanka
Priyanka
Head of Marketing in India
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Powerful and Intuitive CRM for Marketing Success

5.0 3 months ago

Comments: Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.

Pros:

Its intuitive interface and automation tools. It makes audience segmentation and personalized messaging seamless, boosting ou strategy and ROI.

Cons:

What I like least about HubSpot CRM is the pricing, which can become expensive as your contact list grows, and that some advanced features are only available in higher-tier plans.

Maddie
Marketing Coordinator in US
Hospital & Health Care, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

All in one CRM

5.0 4 weeks ago New

Comments: The HubSpot team is friendly and easy to work with. They were excellent at providing a meticulous, efficient HubSpot data migration and integration experience for us! We feel very confident in the health of our data and automation architecture moving forward.

Pros:

We really enjoy having all of our contacts all in one place. Everything from sales to marketing to customer support, we can access it all through HubSpot.

Cons:

It was a little challenging to set up initially, but this could have been due to our migration from our previous software. The data was laid out a bit differently so it didn't migrate everything in the right spot on the first try.

Alex
CEO and Founder in US
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos

2.0 9 months ago

Comments: Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years. HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster. Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Pros:

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Cons:

Buggy and unreliable Extremely confusing interface Ineffective and unusable for sales teams Constant upsells to access essential features Bloated and dysfunctional system Significant financial investment with minimal return Lost opportunities due to operational inefficiencies Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations. HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother? After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Becky
Customer Service Representative in US
Recreational Facilities & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot Spot On!

5.0 2 weeks ago New

Comments: 10/10 best experience ever! From the overall database itself down to the customer service.

Pros:

I loved how when an inbound deal came through that HubSpot connected the customer's information to the company based on their domain information.

Cons:

Unfortunately, the cost is what I least like about Hubspot.

Kritik
Manager in India
Mechanical or Industrial Engineering, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot CRM connects easily with third-party tools.

5.0 3 weeks ago New

Comments: HubSpot CRM is very user friendly interface . They connects easily with other platforms.

Pros:

HubSpot CRM is very user friendly with clean interface . HubSpot CRM Connects easily with popular tools like Gmail, Outlook, Slack, Shopify, and WordPress offers third-party integrations also . They have Good customer support.

Cons:

They allow limited customization in Free Plan. I think cost little bit high .

Abhishek
Senior sales manager in India
E-Learning, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Hubapot crm

5.0 4 weeks ago New

Comments: It's a perfect crm software. It gives the user full flexibility of handling the data

Pros:

Full depth customisable structure. And multiple filter options.

Cons:

Not all the feachers works perfectly. And small glitch can cause big problem in day to day operation.

Aaron
V.P. of Sales in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Simple Yet Effective

5.0 2 weeks ago New

Comments: We switched over to HubSpot from Salesforce and it was a great decision. We've been able to onboard our BDRs with ease, integrate with our dialer software, keep track of leads, pipeline stages, deals, and other important KPIs.

Pros:

Useful features, user-friendly platform, great integration options, good customer support.

Cons:

Nothing at this time. HubSpot has been great and continues to impress.

Chad
District Manager in US
Oil & Energy, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM is mastery tool that help treat customers with utmost interactions that they deserve.

5.0 2 weeks ago New

Comments: HubSpot CRM has offered us a solid experience in interacting with our customers allowing us to build up our relationships with each and every one of them. It has also made it possible for us to personalize our customer interactions in order to meet their individual needs. HubSpot CRM has offered us a marvelous way to manage all customers data and contacts.

Pros:

HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers. Its reporting tool provide very useful performance insights that help us improve our customer engagements. HubSpot CRM has live dashboards that makes it easy to monitor how all our engagements are progressing in real time. Its chat automations help us to speed up our responses to customer requests.

Cons:

We find nothing to dislike about HubSpot CRM. There has been no complaints since all features works flawlessly.

Joe
Associate Professor of Law in US
Higher Education Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM is an impressive communication tool that help streamline admissions.

5.0 last month New

Comments: HubSpot CRM has been providing impeccable services that has helped streamline our admissions. It makes it easy easy to communicate with our prospect students. HubSpot CRM also provide very important insights that allows us to improve our relationship with our prospect students.

Pros:

HubSpot CRM has excellent communication tools like live chats and video calls that makes our communications with prospect students very smooth. Its analytics and reporting tools provide us with meaningful insights that help us improve our interactions with students to build strong relationships. It has personalized interactions tracking features that makes it easy to follow up on our engagements with prospect students. HubSpot CRM is very flexible and we had easy time customizing it to fit our needs.

Cons:

We have not encountered anything less useful in HubSpot CRM. It has never given us any challenges and there has been no complaints.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

interactive tool designed to streamline sales, marketing, and customer service.

4.0 3 weeks ago New

Comments: A good tool for tools for sales, marketing, and customer service.

Pros:

ease of use for basic CRM functionalities, good customer support and automation in updating the notes

Cons:

limited integrations to other platforms ,learning time to learn advance features

Chris
President in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The best CRM is the one you actually use.

5.0 4 months ago

Comments: It's easy to set up and use. The best CRM is the one you actually use, and HubSpot works well for me.

Pros:

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Cons:

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

eric
EVP Operations and Revenue in US
Transportation/Trucking/Railroad, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect for startups and small teams.

4.0 5 months ago

Comments: Overall, it is a great review, and we have been happy since switching from Salesforce. It has been a blessing to have something powerful in our pocket to allow us to grow as a smaller startup.

Pros:

I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.

Cons:

They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.

Halle
Product Manager in US
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot is a tool that I rave to anyone that will listen, it has been a gamechanger to our business!

5.0 10 months ago

Pros:

I really like how easy to use it is, how to pull data and reports and create workflows and automations. Also, there customer support is top notch!

Cons:

I honestly don't have any cons, other than it is pricier than some other CRM tools we looked at but we used it as our one stop shop for Sales, Marketing and Support.

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Great CRM for small business

5.0 4 months ago

Comments: This is a great CRM to use across a team. As a manager it is easy to track and see how the team is doing, KPI's can be tracked and recorded, but you can also see the small details of the effort of the team. The software is very intuitive, and easy for people to just make part of their daily routine. Helps to keep everyone on track and make sure that we are performing at our top capabilities.

Pros:

HubSpot is really easy to implement and has the features that my team needs. We have been able to onboard multiple account managers, and make sure they get up to speed quickly. The CRM is very intuitive, and one account manager can leave information for another to make sure deals are always being closed.

Cons:

It can be a little pricey on the monthly budget, but with the way it is used, it can be worth it.

Joel
Customer Success Manager in UK
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Very simple-to-use system and great user experience

5.0 5 months ago

Comments: Overall, my experience has been great. I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system. The UX is very good and simple with Hubspot. There's no bells and whistles but from a sales standpoint, it is a great system.

Pros:

I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.

Cons:

From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.

Nolan
Head of US Sales in US
Real Estate, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Hubspot: Incredible Pipeline Management and Reporting

4.0 6 months ago

Comments: Overall it's a great CRM compared to many that I've used in the past. It's very intuitive and has many research and knowledge base articles for suggestions and their team has been great to work with. The integrations are simple to set up and we've created streamlined lead gen from our other systems.

Pros:

Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.

Cons:

The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The Premier Marketing CRM & Automation Platform

5.0 7 months ago

Comments: My overall experience with Hubspot CRM has been great. Their help center and customer service are unmatched.

Pros:

Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.

Cons:

The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.

Rhea
Internal Sales Executive in UK
Utilities, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM is a superstar for building strong relations with customers.

5.0 8 months ago

Comments: We have climbed the ladder of success in building strong relationships with our customers thanks to the good work by HubSpot CRM. It is very easy to customize which allowed us to achieve the right tool for the job that perfectly suits our needs. HubSpot CRM has helped take every possible opportunity we have to build up on our customer interactions.

Pros:

HubSpot CRM incredible customer engagement functions like the chatting and meetings gives us an efficient way to interact with our customers. It gives us detailed reports that help us analyze our customer engagements and take actions to improve our customer relationships. It has great sales visual boards that allow us to monitor our sales activities in real time.

Cons:

HubSpot CRM has nothing that does not amuse us. All functions are very useful and respond really well to our requests.

Ivan
General manager in US
Graphic Design Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent for Starting with a CRM

5.0 8 months ago

Comments: It has been positive. The platform is incredibly user-friendly, making it easy to get started even for those new to CRM systems. Its basic functionalities are perfect for small businesses. The ability to track email opens is particularly useful. It has greatly enhanced our efficiency in managing leads.

Pros:

The CRM is very easy to use and is perfect for small businesses that require basic functionalities. You can see when someone opens your email, clicks on your link, and track other activities when integrated with your website. It also allows you to store a lot of information about your customers.

Cons:

While the initial cost is free for small businesses, advanced features can become quite expensive. There is also a learning curve associated with mastering these advanced functionalities

Muresan
Consultant in Romania
Insurance Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM is a simple CRM tool but with impeccable ability.

5.0 7 months ago

Comments: Our clients relationships were given a huge improvement by HubSpot CRM by allowing us to have a simple interaction space. The overall experience with HubSpot CRM has really stood out and has matched so perfectly with all our clients engagements needs.

Pros:

There are chatting and meeting features available in HubSpot CRM which makes our conversations with clients so efficient. HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships. It also has clear visual boards that gives us clear eyesight onto all our clients engagement activities.

Cons:

HubSpot CRM has reigned so well and has met all our needs without a problem. No dislikes towards it.

Verified Reviewer
Verified LinkedIn User
E-Learning, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Intuitive CRM with Great Features

4.0 4 months ago

Comments: Overall, HubSpot CRM has been a great tool for managing customer relationships and marketing efforts. The interface is clean, and it's easy to use. It’s effective for organizing contacts and nurturing leads.

Pros:

The ease of use and automation features were standout. It simplifies lead management, tracks customer interactions, and automates follow-up tasks. The integration with email and marketing tools also saved time.

Cons:

While it’s powerful, some advanced features are limited in the free version, and full functionality requires a paid plan. This might not be ideal for small businesses with budget constraints.

Tim Van
Senior Project Supervisor in US
Higher Education Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot CRM is armed with every necessity for optimizing contacts.

5.0 7 months ago

Comments: HubSpot CRM has given us an exceptional quality experience working on our clients and customers relationship. It has ensured we have a very efficient communication platform to ensure smooth flow of information with our customers which has allowed us to build up very strong bonds with them. It provides with excellent conversation functions that help meet our commitment to support our customers.

Pros:

HubSpot CRM has very efficient conversation tools that ensure smooth communications and sharing of information with customers and clients. It has an analytical tool that gives accurate performance insights on how to optimize customer engagement and improve relationships. Customizing HubSpot CRM is easily possible which helped us get a perfect solution for our relationship management needs.

Cons:

We have never had any case with HubSpot CRM to this moment. It has been a smooth ride all along with no dislikes.

Verified Reviewer
Verified LinkedIn User
Accounting Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best CRM Out There

5.0 6 months ago

Pros:

It's a very easy to use CRM at it's core, but contains so much depth and the ability to always take it a step further with automations and workflows

Cons:

The cost adds up quickly, and there are a lot of features that you have to upgrade to gain access to. The simple act of clicking a button you don't have access to will trigger Sales Reps to try, fairly aggressively, and get you to upgrade

Brendan
Senior Account Executive in US
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot is the best bang for the buck CRM out there

5.0 9 months ago

Pros:

Compared to other CRMs I've used this is the most straight forward, easy to use, while also being robust enough CRM out there... Pipeline management is on point, reporting is great, customizability is great without being to complex... Hubspot has been my favorite CRM to use as a sales rep

Cons:

They really need to revamp their Sequencing feature. It's very clunky and limited compared to others in the market You cant throttle emails so your domain will just get wrecked as spam unless you make every email a manual email. I cant have an email auto populate right after a call Its confusing because theres multiple places to actually perform your sequence tasks: either task view or in the sequencing tab. The sequencing view is a mess and very complicated While completing tasks is the best by going to your tasks it can be overly complicated if you dont have your queues properly set up. Hubspot needs a full overhaul here if they truly want to weed out other great cost effective options

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Hubspot CRM for K's

4.0 12 months ago

Comments: I like that we are able to manage all our potential clients is one place. With one appe for all of us, we can all see where we left off. We can find the emails and phone number left by the customer and just move from there. Unlike using traditional email. With this we can see the trend and analytics where we get to see those who were converted. If any problem arises, the customer service is ready to help. With all the features of hubspot, it is by far the best CRM we got to use.

Pros:

I like how hubspot crm serves as a database for all our records in our business. We have all information from our customers from there. Wveryone gets the chance to see. No need to cc my boss like in a typical email. They can see it and sometimes just take over when I'm off. It is very user friendly and has very great features.

Cons:

I just dislike the fact that the system won't load without internet. There was one time that I was in an area without signal. I need to get the customer's phone number so I can just call them because rhere was no internet signal. But wasn't able to. But it's fine and understandable. Everything nowadays needs internet to fully function.