--- description: Get information about CleverTap price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: CleverTap Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [CleverTap](/software/155737/clevertap) # CleverTap Canonical: https://www.capterra.in/software/155737/clevertap Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/155737/clevertap?page=2) > world's \#1 retention cloud empowering digital consumer brands to increase customer retention and lifetime value > > Verdict: Rated **4.4/5** by 68 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses CleverTap? CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 68 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CleverTap - **Location**: Sunnyvale, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs. CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Bahrain, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Japan, Kuwait, Oman, Qatar, Saudi Arabia, Singapore, South Africa, Türkiye, United Arab Emirates, United Kingdom and 1 more ## Features - A/B Testing - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Behavior Tracking - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Tracking - Channel Management Software - Cohort Analysis - Communication Management - Conversion Tracking - Customer Experience Management - Customer History - Customer Segmentation - Customizable Templates - Dashboard Software - Drag & Drop - Drip Campaigns - Dynamic Content - Email Management Software - Email Marketing Software - Engagement Tracking - Event Triggered Actions - Funnel Analysis - In-App Events Tracking - Landing Pages/Web Forms - Marketing Automation Software - Multi-Campaign - Multi-Channel Communication - Multi-Channel Marketing - Performance Metrics - Personalization Software - Push Notifications Software - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Retention Tracking - SMS Notifications - Segmentation - Social Marketing - Template Management - Web Notifications - Website Analytics - Website Visitor Tracking ... and 2 more features ## Integrations (7 total) - Adobe Commerce - Gmail - Google Ads - SendGrid - Shopify - Twilio - WooCommerce ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.capterra.in/directory/30936/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.capterra.in/directory/30936/mobile-analytics/software) - [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software) - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Push Notifications Software](https://www.capterra.in/directory/30969/push-notifications/software) - [Mobile Marketing Software](https://www.capterra.in/directory/31308/mobile-marketing/software) ## Alternatives 1. 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[AWeber](https://www.capterra.in/software/95949/aweber-email-marketing) — 4.4/5 (323 reviews) ## Reviews ### "Best Customer Engagement Platform" — 5.0/5 > **Verified Reviewer** | *12 March 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: - I loved segmentation section in clevertap - I used for mobile applications, integration with BE. \& mobile is too easy - Promoting using inapp notification \& push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis > > **Cons**: - I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis > > Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling ----- ### "Very happy switching over to CleverTap" — 5.0/5 > **Alex** | *5 January 2026* | Computer Games | Recommendation rating: 10.0/10 > > **Pros**: CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers. > > **Cons**: I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using. > > I use CleverTap for data analysis, engaging with our customers, and improving our product experience. ----- ### "A perfect guarantee to enhance engagement and customer loyalty" — 5.0/5 > **Moran** | *11 December 2024* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting. > > **Cons**: CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear. > > CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously. ----- ### "The perfect communications platform for all our marketing needs" — 5.0/5 > **Anirban** | *8 January 2024* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports. > > **Cons**: The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp. > > With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns. ----- ### "Leanplum is powerful but definitely not a market leading in mobile marketing automation" — 3.0/5 > **Lucien** | *16 May 2024* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage. > > **Cons**: Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment. > > Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/155737/clevertap?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/155737/clevertap) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data