--- description: Get information about Taboola price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Taboola Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola) # Taboola Canonical: https://www.capterra.in/software/156009/taboola Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/156009/taboola?page=2) > Cloud-based native advertising and discovery solution designed to drive traffic, monetize content, and increase audience engagement. > > Verdict: Rated **4.5/5** by 68 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Taboola? Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 68 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Taboola ## Commercial Context - **Pricing Details**: Contact Taboola for detailed pricing information or a quote. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese - **Available Countries**: American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 64 more ## Features - A/B Testing - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management Software - Campaign Planning - Channel Management Software - Conversion Tracking - Customizable Templates - Keyword Research Tools - Keyword Tracking - Lead Generation Software - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Marketing - Personalization Software - ROI Tracking - Reporting & Statistics ## Integrations (3 total) - HubSpot CRM - Stitch - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Content Marketing Software](https://www.capterra.in/directory/30796/content-marketing/software) ## Related Categories - [Content Marketing Software](https://www.capterra.in/directory/30796/content-marketing/software) - [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software) - [Affiliate Software](https://www.capterra.in/directory/30836/affiliate/software) - [Ad Server Software](https://www.capterra.in/directory/31121/ad-server/software) - [Display Advertising Software](https://www.capterra.in/directory/32335/display-advertising/software) ## Alternatives 1. [Teamwork.com](https://www.capterra.in/software/120390/teamwork-projects) — 4.5/5 (938 reviews) 2. [Similarweb](https://www.capterra.in/software/148472/similarweb-pro) — 4.6/5 (260 reviews) 3. [Adalysis](https://www.capterra.in/software/173311/adalysis) — 4.6/5 (119 reviews) 4. [monday.com](https://www.capterra.in/software/147657/monday-com) — 4.6/5 (6026 reviews) 5. [Wrike](https://www.capterra.in/software/76113/wrike) — 4.4/5 (2982 reviews) ## Reviews ### "Taboola Appreciation" — 5.0/5 > **Arya** | *12 September 2024* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: The servicing team is just beyond proactive\! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns. > > **Cons**: Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same. ----- ### "Best Native platform I have used till now." — 5.0/5 > **Husain** | *4 June 2024* | Broadcast Media | Recommendation rating: 10.0/10 > > **Pros**: Multiple number of sites \& huge amount of traffic for every country. > > **Cons**: Sometimes interface being slow or stuck. ----- ### "Traffic + Revenue = happy publisher" — 5.0/5 > **Corina** | *6 March 2026* | Media Production | Recommendation rating: 10.0/10 > > **Pros**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters. > > **Cons**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now. ----- ### "Great First Native Experience" — 5.0/5 > **Verified Reviewer** | *2 March 2026* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences. > > **Cons**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative > > So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers. ----- ### "They will scam you out to a lot of money." — 1.0/5 > **Scott** | *9 June 2025* | Retail | Recommendation rating: 0.0/10 > > **Pros**: The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues. > > **Cons**: Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end. > > Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/156009/taboola?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/156009/taboola) ## This page is available in the following languages | Locale | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fi | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data