--- description: Get information about Klaviyo price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Email Marketing Tool](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.in/software/156699/klaviyo Page: 1 / 23\ Next: [Next page](https://www.capterra.in/software/156699/klaviyo?page=2) > Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Klaviyo? Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 539 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: $20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - Activity Dashboard - Alerts/Notifications - Automated Responses - Behavior Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Channel Management Software - Contact Database - Contact Management Software - Content Management Software (CMS) - Conversion Tracking - Customer Profiles - Customer Segmentation - Data Import/Export - Digital Asset Management Software - Email Marketing Software - Email Tracking Software - Event Triggered Actions - Generative AI - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Management Software - Marketing Automation Software - Mass Texting - Message Personalization - Mobile Optimization - Monitoring - Multi-Channel Marketing - Personalization Software - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Automation - Workflow Management Software ... and 11 more features ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Chat ## Category - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [All-in-One Marketing Platform](https://www.capterra.in/directory/32155/all-in-one-marketing/software) - [Lead Generation Software](https://www.capterra.in/directory/30963/lead-generation/software) - [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software) ## Alternatives 1. [Brevo Marketing Platform](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3516 reviews) 2. [Gmail](https://www.capterra.in/software/202338/gmail) — 4.8/5 (13544 reviews) 3. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2568 reviews) 5. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2947 reviews) ## Reviews ### "Best ESP out there for any Ecommerce business" — 5.0/5 > **Abishek** | *15 November 2024* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic > > **Cons**: There is nothing that I don't like about this tool. > > All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent.. ----- ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 August 2026* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Cons**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 April 2026* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Cons**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 August 2026* | Health, Wellness & Fitness | Recommendation rating: 0.0/10 > > **Pros**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Cons**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 May 2026* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Cons**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.in/software/156699/klaviyo?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/156699/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data