18 years of helping Indian businesses
choose better software

About AppsFlyer

Analyze ad spend, revenue and app engagement to uncover your true marketing ROI.

Learn more about AppsFlyer

Pros:

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options.

Cons:

However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.

AppsFlyer ratings

Average score

Ease of Use
4.5
Customer Service Software
4.3
Features
4.4
Value for Money
4.3

Likelihood to recommend

8.6/ 10

AppsFlyer has an overall rating of 4.5 out 5 stars based on 137 user reviews on Capterra.

Have you used AppsFlyer before?

Share your experiences with other software buyers.

Filter reviews (137)

Rafael
Rafael
Data Insights AdTech Manager in Brazil
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Most complete MMP solution in the app market

4.0 6 months ago

Comments: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Pros:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Cons:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Mohammed
media buyer in Morocco
Entertainment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

best MMP i have worked with

5.0 7 months ago

Pros:

The implementation of Appsflyer is done so easily and the support is awesome.

Cons:

it's complicated to setup SKAN for IOS apps

SANU
Associate Manager in India
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

New Updates

3.0 6 months ago

Pros:

New addition of functions and updates on the Appsflyer.

Cons:

Technical glitch shown when we download the files.

AppsFlyer Response

6 months ago

Thanks for the review, Sanu! If you're still experiencing this issue, please contact [email protected].

Piyush
Associate Manager in India
Market Research Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Appsflyer Rock || Everyone Shock : )

5.0 6 months ago

Comments: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Pros:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Cons:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Pedro
PPC Specialist in Mexico
Financial Services Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Excellent tracking tool

4.0 6 months ago

Comments: It is a great and complete platform to work with

Pros:

That you can track every app event and identify useless events with protect360

Cons:

I would like to improve audience exporting options

Madi
Growth Lead in Australia
Financial Services Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great platform to review app attribution & reporting

5.0 7 months ago

Comments: Great, fantastic tool, easy to use & team is very helpful

Pros:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Cons:

Need an easier way to visualise impact of web to app through dashboards

Heather
Senior Communications and Marketing Manager in Canada
Telecommunications, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Huge improvement over Adjust

5.0 7 months ago

Comments: Much better experience than our last service, Adjust.

Pros:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Cons:

Some of the reporting is difficult to process.

Suandi Pratama
Suandi Pratama
Performance Marketing Manager in Indonesia
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

5.0 7 months ago

Pros:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Cons:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

AppsFlyer Response

6 months ago

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
Business Development Manager in India
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Appsflyer: the backbone of marketing strategies

5.0 7 months ago

Pros:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Cons:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

AppsFlyer Response

6 months ago

Love that! Thanks for sharing, Rishabh!

Vishnu Teja
Vishnu Teja
Sr. Manager MarTech in Malaysia
Verified LinkedIn User
Automotive, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Best for Mobile App Attribution. Easy to Use.

5.0 7 months ago

Pros:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Cons:

Additional features can be quite expensive.

Lena
Growth Marketing Manager in Canada
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Reliable for Attribution, Quick Support

5.0 7 months ago

Pros:

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Cons:

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Enya
User Acquisition in Spain
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The best partner for App Marketing

5.0 6 months ago

Comments: It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

Pros:

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

Cons:

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

AppsFlyer Response

6 months ago

Thanks for the kind review, Enya! We're woking on doing better with our technical support.

Sandro
Reporting in Georgia
Outsourcing/Offshoring, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Comprehensive Analytics Tool with Room for Improvement

4.0 7 months ago

Pros:

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

Cons:

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

AppsFlyer Response

6 months ago

Thanks for the honest review, Sandro! Noted your comments about the price and data processing. We'll look into it.

Mikail
Media Manager in Saudi Arabia
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Conversion Tracking, Attribution and Reporting (Appsflyer)

4.0 6 months ago

Comments: Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

Pros:

Ease of setting up partners and integrations.

Cons:

Attribution of conversions to channels, there has been discrepancies in the report.

AppsFlyer Response

6 months ago

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or [email protected]. Thanks again!

Hardik
Campaign Manager in India
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Review of Appsflyer

4.0 6 months ago

Comments: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Pros:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Cons:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Asli
Growth Specialist in Türkiye
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Comprehensive Analytics and Attribution with a Steep Learning Curve

4.0 6 months ago

Comments: My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.

Pros:

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Cons:

The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.

Arjun Singh
Sr Manager in India
Media Production, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Ease of Tracking

4.0 6 months ago

Pros:

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Cons:

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

AppsFlyer Response

6 months ago

Thank you Arjun! We're happy our platform provides so much value to you.

Gabriel
Assistant Marketing Manager in Panama
Banking, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

My experience with AppsFlyer

5.0 6 months ago

Pros:

AppsFlyer provides a lot of information to make good choices.

Cons:

It has a very high cost. Although it adds value to muy business

Varun
Manager- Adops and delivery in India
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Appsflyer- Best MMP

5.0 6 months ago

Comments: Overall Experience for this MMP is good.
The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic

Pros:

User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform.

Cons:

Sometimes P360 took like half day to get updated.

Vikaskumar
Deputy Manager in India
Food & Beverages, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Marketing Analytics

5.0 7 months ago

Comments: Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Pros:

Data is easily viewable & even setting any campaign with appsflyer is very easy

Cons:

Every thing is perfect just wanted to explore more properties from the same

AppsFlyer Response

6 months ago

Couldn't ask for a better review, thank you so much!

Arman
SR Growth marketing in Armenia
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Positive review to solve few issues

4.0 6 months ago

Comments: Overall it's positive. there are a few issues bit it's not crucial

Pros:

1. Partner integration process 2. Simple data overview

Cons:

1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Sathwik
Senior Busienss Analyst in India
Marketing & Advertising, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Review on AppsFlyer

5.0 7 months ago

Pros:

The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer

Cons:

The Customer care is sometimes slow in responsive

AppsFlyer Response

6 months ago

Thanks for the candid review, Sathwik! We're working on improving our customer care.

Jay
Head, Sales and Revenue in India
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Appsflyer makes the App marketing activity easy, faster and accurate

5.0 6 months ago

Pros:

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Cons:

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

AppsFlyer Response

6 months ago

That's amazing, Jay! Glad to see how positive the experience has been for you!

Tahir Mutlu
Digital Marketing Specialist in Türkiye
Retail, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

My Appsflyer Experience As a junior digital marketer

5.0 7 months ago

Pros:

Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Cons:

Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours

AppsFlyer Response

6 months ago

Glad to hear about your overall positive experience with us. We'll look into the slow loading time. Thanks for sharing!

Ravneesh
Ad Operations Executive in India
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Amazing Product, Easy to use.

5.0 7 months ago

Comments: Overall, I love this product and features.

Pros:

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

Cons:

It's Price and sometimes Appsflyer get stuck in recent times.

AppsFlyer Response

6 months ago

We are thrilled with your satisfaction with our platform! Thank you for sharing!