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About Wix

Get the freedom to create your own stunning eCommerce website exactly the way you want - for free.

Learn more about Wix

Pros:

Accessible to anyone who has a little interest and commitment. Enables the creation of very professional websites, with an excellent image bank and templates.

Cons:

Absolutely awful customer service and support when things go wrong (which they do, daily).

Wix ratings

Average score

Ease of Use
4.4
Customer Service Software
4.2
Features
4.3
Value for Money
4.3

Likelihood to recommend

8.1/ 10

Wix has an overall rating of 4.4 out 5 stars based on 10,249 user reviews on Capterra.

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Filter reviews (10,249)

Ada
Ada
Project Manager in US
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Your best bet on web creation

5.0 3 weeks ago New

Comments: My first experience with wix was when I wanted to start a travel blog. It went so well. It is the nicest blog I have ever had. Lovely stock photos, smooth text edit and easy design. After that, I started a few websites and along the way I learned more and more about wix.

Pros:

Wix gives everybody a chance. Whether you are planning to market your products or design a website, Wix make it quite easy and enjoyable.

Cons:

I really enjoy wix. It took me a few minutes to learn how creating a blog works on wix but after that it was all a smooth ride.

Jamie
Travel Advisor in US
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Wix is AMAZING for Small Businesses

5.0 2 months ago New

Comments: Overall, I adore Wix because I have been able t create beautiful websites with the functionality I need for my Destination Wedding Brides. I use these as a hub for all their guests to go to get information and book their rooms. I also feel like the templates are AMAZING. However, the adjusting of certain sections and formatting can be a little less intuitive on the more developed templates.

Pros:

I love that Wix has the ability to copy entire sites, as well as entire pages that I can paste onto my other websites. I'm frequently creating similar sites so this has become extremely helpful in streamlining the process.

Cons:

I did not like that at one point for one of my premium sites, I had to update the credit card to even cancel the renewing. Also I feel like that premium site cancelling process is a little confusing.

Arjan
CEO in India
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for Beginners, But Lacks Long-Term Performance

3.0 2 months ago New

Comments: My experience with Wix started off positive due to its ease of use, but over time, the lack of advanced features and declining site performance became a significant issue. This eventually led me to switch to Webflow for better functionality and speed.

Pros:

The drag-and-drop interface is super user-friendly, allowing me to customize my pages without needing to know any coding. I also appreciated the variety of ecommerce tools and scheduling, which helped me set up an online store quickly and efficiently.

Cons:

There was a lot of limitations in-terms of the customisation on the website, such as limited relational database connections and integration of 3rd party plugins like typeform, calendly

Jorge
Real Estate Manager in Peru
Real Estate, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

My experience with Wix

5.0 3 months ago

Comments: My overall experience with Wix has been quite positive. It’s very user-friendly with an intuitive drag-and-drop editor, making design easy even for beginners. The wide selection of templates keeps the site looking modern and professional, and there’s a good range of apps for added features. However, the limited export options and occasional loading delays are small drawbacks. Overall, it’s a strong choice for creating a polished site quickly and with minimal hassle.

Pros:

I love its drag-and-drop Visual Editor, which allows you to customize any element of the site. It's ideal for beginners. It has a wide variety of modern, fully customizable templates for every industry. They're very diverse, so your site will always look professional and appealing. Additionally, you can build a personalized website with AI based on what you request.

Cons:

What I don’t like about Wix is that it doesn’t allow exporting the full site content, which means starting from scratch if you want to migrate. Some apps require additional payments, which increases the total cost of the site. Sometimes, sites created on Wix can be a bit slow to load, especially if they have many visual elements, apps, etc.

Bobby James
Founder in US
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Option for Web Design I've ever found

5.0 last month New

Comments: Overall it has probably been the best web design experience for simple html, css type design elements for a website.

Pros:

Wix provides a platform that is almost overwhelming with the functionality that it has. It offers such a plethora of options geared toward maintaining a valid website as a small business. I absolutely love the web editing as well as the extensive reports it offers which is very useful.

Cons:

The only thing I find a tad frustrating is how to fully maximize my user experience on the platform because it has so many features and functionalities, sometimes its difficult to locate areas where you want to be because of how much there is.

Martin
Managing Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Reliable, easy to use and intuitive

4.0 2 months ago

Comments: I use Wix for my site and my clients because a happy medium between functionality and simplicity to use. Plus the more recent update to Wix Studio is superb. Where ive used Wordpress for years I miss certain personalisation however, the security, reliability and ease of use outweigh that issue. Most of my websites are lead generators and glorified shop fronts opposed to heavy in ecommerce so cant comment on that side too much.

Pros:

Everything you need in one place. Simple and intuitive layout of both backend and editor. Quick to pick up the basics with intermediary skills a little play away. Im a big fan of how quickly i can check the responsiveness of mobile vs computer layouts. Security is also a major factor that Wix gives great peace of mind.

Cons:

Pricing of all the addons and a lack of additional functionality compared to WordPress. Adding a business email for example is about £56pa whereas we know its drastically less elsewhere so there is a feeling of now you're using us you have to accept the prices we charge.

Chrissy
DIrector in UK
Furniture, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Why i switch from Wix to shopify

4.0 2 months ago New

Comments: is good when your store is not a ecommerce store. the esthentic look better too

Pros:

quite easy to use, upload image and writting scripte is easy

Cons:

The part when I create invoice but unable to follow up if item deliver like what shopify have,

Katie
Co-owner in US
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Customer Support saves the day...

5.0 2 months ago

Pros:

I loved the person who helped me in the customer support. I was assigned [sensitive content hidden] as my support person, and they were FABULOUS. I had a fairly complicated issue and they helped me trouble shoot it for over an hour. I was on the support line with Legal zoom (the cause of the original issue), and [sensitive content hidden] helped me find a work around because the legal zoom people were no help. I like Wix overall too, but my reasoning for leaving this review was solely because of the support I received from [sensitive content hidden], THANK YOU [sensitive content hidden]!!! The 8/10 for recommending to a colleague was solely bc there isn't a help number to be found.

Cons:

I hate that there is no support line to call directly, but a chat bot that I have to go to & be redirected thru chat forum not a live person on a phone call. It was insanely frustrating until I found the lovely [sensitive content hidden] to help me.

Ristel
project manager in Cameroon
Financial Services Software, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

what Wix is!

5.0 2 months ago New

Comments: I'll start by talking about the speed of creating your website, it's one of the most celebrated features and advantages by its hundreds of thousands of users. Without exaggeration, in about an hour (or even less) you can develop and set all the content you want to include on your new website.
The platform itself is quite intuitive, adaptable and accessible to any type of user

Pros:

With Wix you can project your business, brand or venture in an easy, fun and fast way. The best of all,you don't need to know anything about programming. The best thing is that the templates of this platform are adaptable to cell phones and other mobile devices as well, meaning that it will be super comfortable for any visitor to view your page, no matter where they are accessing it from. So if what you are thinking about is finally venturing into the digital space, which is full of endless opportunities for your business, Wix is ​​clearly a very good alternative. Take advantage of all the potential that you have access to if you decide to display your products or services on your website created in Wix. With Wix you have the freedom to create a very attractive website. Add the images and videos you want.

Cons:

the pricing if you want to upgrade to a paid plan and it's almost impossible to tranfert any database to another sofware

Matt
Director in UK
Graphic Design Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Powerful website platform

5.0 last month New

Comments: Powerful website platform that has improved and developed as web standard have evolved

Pros:

Comprehensive website builder with extensive addons for all business uses

Cons:

Haven’t found any issues in the past 6 years of working with the platform. If features are missing they are proactive to address

Joyce
Owner and Massage Therapist in US
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Love Wix website builder

5.0 3 months ago

Comments: Overall, I love this platform and all of the things that it has to offer if you choose to do it yourself and I love all of the information but there is a lot to know. I would not suggest it to anyone that does not like to put effort into building a website or that has never done it before because over the years it has grown very complex and luckily, I have tried to grow with it. I would recommend having a Wix professional do it for you.

Pros:

I like all the options that you have to build a website the information available, and the explanations are so very helpful. The fact that i can do it myself and put what's in my head in my website with absolutely not an ounce of prior experience. I like to learn and know how to do all aspects of my business and when I become wealthy enough to have someone else do it I can understand more. But I like it and think it is also fun for my creative side.

Cons:

There's so much to know. But its not the fault of Wix it's the facts of a growing industry and its complexity.

kristie
Project Manager, Full-stack Designer, SEO Specialist in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A Stress-Free, Flexible Website Builder with Endless Possibilities

5.0 2 months ago

Comments: My overall experience with Wix has been fantastic. It’s easy to use, with lots of flexibility to create a unique website without needing coding skills. The templates are beautiful, and adding features like an online store or blog is super straightforward. Whenever I had questions, the support resources were really helpful. Wix made the whole process enjoyable and stress-free!

Pros:

What I love most about Wix is how easy it makes everything. The drag-and-drop builder is super simple, even if you're not techy, and there are so many great templates to choose from! Plus, the app options let you add features like online stores or bookings in just a few clicks. It's quick, flexible, and lets you design a website that looks amazing without any hassle.

Cons:

The only downside with Wix is that once you choose a template, you’re pretty much locked into it unless you want to start from scratch. Also, while the editor is powerful, it can feel a bit overwhelming with so many options to choose from. But overall, it’s still a great platform for building a website.

Tammy
Owner in Canada
Apparel & Fashion, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Why I think you should give WIX Website Builder a try.

5.0 5 months ago

Comments: My overall experience with WIX has been excellent. I've had a few issues over the years but the support has helped work things out. Once WIX figures out a way to have the support easier to reach, then I will give it a 10 out of 10 score.

Pros:

I have been using WIX Website Builder for years and I am very familiar with how it works. It's user friendly and there's plenty of search options to find what you are looking for or to get steps on how to do something. It has tons of options and stays current with the latest trends.

Cons:

The only issue I have found with Wix is the amount of time it takes to get to talk to a person. There's too many questions even though I understand they are trying to narrow down the problem so the customer can fix it themselves but at times, the customer may just need to talk to someone for help. This can increase stress and anxiety when there's already a problem that the customer is having and to keep pushing questions on them, Well, this will raise the frustrations.

Travis
Compliance Officer in UK
Education Management, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Anticipating Wix’s Effectiveness in Supporting the Organisation's Compliance

5.0 4 months ago

Comments: Using Wix brings unexpected efficiency in handling regulatory documents and policies. Its easy-to-use interface makes it simple to update and share compliance information across different university departments. Plus, Wix's strong accessibility features help the university easily meet digital compliance standards.

Pros:

The platform’s easy drag-and-drop interface allows for quick creation and updates of web pages related to compliance, shortening the time it takes to communicate policy changes to the university community. Wix’s SEO tools also help make sure important compliance information is easy to find for students, staff, and external auditors.

Cons:

While Wix provides basic security features, a university handling sensitive compliance data might find them lacking for stricter regulations, requiring extra security measures.

Jackie
HR and Controller in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best option on the market

5.0 5 months ago

Comments: Overall, Wix is costly and customer service can be a challenge, but there is certainly no perfect option. As far as what I have experience with through some of the other major platforms, this is the best solution for small businesses. It can be easily used by someone with no experience and for professionals. You can build a website without putting any money towards it, and I would definitely recommend doing that if you're on the fence.

Pros:

Wix is a great platform that is both easy-to-use as a CRM tool and building platform. Whether you're experienced with web building or completely clueless, it offers options that work for any experience level. For small businesses, Wix offers enough tools and resources that you could run your entire business through one platform if you know what you're doing.

Cons:

Wix is on the pricier side. Customer service can be completely hit or miss depending on which service rep you get, and they seem to try to drive you towards the AI and website answers, even when your solution doesn't lie there.

Vivan
Lead Development in Canada
Financial Services Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for beginners

4.0 4 months ago

Comments: It was great for my particular use-case, which was designing a website from scratch quickly and highly customize what's on it.

Pros:

It's very easy to get started and design a simple website. It's perfect for beginners.

Cons:

A lot of advanced features (advanced animations, menus, navigation) is missing.

Nate
Freelance Web Developer in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Quick Setup for Ecommerce

4.0 3 months ago

Comments: In general, very positive. I have used many different CMS platforms and though Wix wasn't my favorite, I'd recommend it to beginners who need to build a simple website quickly. If you need to sell products of simply connect donations for a nonprofit, Wix may be the easiest way for you to get started.

Pros:

I liked how easy it was to integrate the e-commerce aspect into my website build, even though I was just looking for donations. Connecting my bank account to my Wix account was easier than it had been with platforms in the past.

Cons:

Some of the different sizing metrics resulted in broken, unresponsive designs. I wish that these were more straightforward. It would have made it much easier for me to ensure that my website was showing up properly across all sizes of devices.

latoya
founder in US
Cosmetics, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The last hosting site you'll need

5.0 3 months ago

Comments: I had another platform for my website but it was old and out of date. It was also really limited to updating pages and almost no other apps could integrate with it it.

Pros:

It's so easy to customize, especially if you don't have a big design background and get overwhelmed with techy stuff

Cons:

The only thing I don't like about wix is the lack of ability to display the checkout options. I've seen pages where the full checkout process is on the same screen as the product which isnt the case with wix. Other than that i love it

Allensia
Owner in US
Consumer Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

"Good for Beginners, But Pricing and Flexibility Could Be Better"

5.0 3 months ago

Comments: Overall Experience: I used Wix for one year, and my experience was generally positive. I initially chose Wix because my web designer, who is an affiliate, builds all her clients' websites on the platform. The functionality was easy to navigate, even with limited experience managing a website. I appreciated how user-friendly the back office is and how easy it is to find what you need. When I needed to update my website, customer support was excellent—after explaining my needs, the agent was more than helpful and made my experience

Pros:

Pros: What I liked most about Wix was the ease of use, even for someone with limited technical experience. The support team was incredibly helpful, and the platform itself is designed in a way that makes it simple to manage and update your website.

Cons:

Cons: The main drawback for me was the pricing, especially when it came time to renew. As someone who is just starting my business, I found the price point too high, particularly since I didn't need all the features in the basic package. I only needed a basic online presence with a few features, so I ultimately switched to a platform that offers more flexibility and a price point I can grow with.

Sifiso
Sifiso
Sales consultant in South Africa
Verified LinkedIn User
Packaging & Containers, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

My overall experience with Wix

4.0 4 months ago

Comments: The platform is extremely user-friendly, with drag-and-drop editor that simplifies the process of building a website. The wide range of templates and customization options allows for creative freedom, making it easy to design a site that fits specific needs.

Pros:

Its drag-and-drop editor, making it easy even if you don't have coding skills. I also like the wide range of templates, apps, and features that cater to different businesses, small one's, personal blog, or online store. Additionally, the platform's integrated SEO tools and analytics which are very helpful for optimizing site performance and visibility.

Cons:

If you decide to switch to a different template, you have to rebuild your site from scratch, which can be quite time-consuming. While Wix offers many features, some advanced customization options require upgrading to more expensive plans

Verified Reviewer
Verified LinkedIn User
Mental Health Care, Self Employed
Used the Software for: 2+ years
Reviewer Source

Love Wix!!!

5.0 3 months ago

Comments: Smooth overall experience, I’m happy for stumbling upon such a great platform.

Pros:

It’s usability is great and I appreciate that since I’m no tech pro!

Cons:

There is some learning curve to understanding the system, but once I got it, I got it.

Dilak
Senior Experience Designer in Australia
Design, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Wix: Remarkable Tool for Website Design and Hosting

5.0 4 months ago

Comments: It is way too easy for me to create and design websites and boost the SEO of our brand.

Pros:

Wix offers WYSIWYG editor tools which allows me to save time when creating and designing websites.

Cons:

I use Wix as Squarespace alternative and it suits all my needs without experiencing issues.

Saloni
Risk consulting in India
Financial Services Software, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Wix- Pros and cons

2.0 3 months ago

Comments: My overall experience with Wix hasn't been satisfactory and I have used other better platforms which give better services and solutions to their users. Though among many cons it is good for beginners who are just starting with website design, hosting, backlinks, and everything as it gives you everything in one place which makes it easier for people to start with their journey but being a professional I found it pretty average as there can be more complex and intriguing features to have vast users community and definitely make it little more pocket friendly so that it is accessible to all.

Pros:

One thing I like about Wix is the availability of templates and the ease of reformatting while making a site or landing page. It's a beginner-friendly platform as it gives you backlinks, SEO tools, and almost a designed website with a few clicks. Another feature I like is that it's user-friendly; you don't need proper website design knowledge for it.

Cons:

1. The site keeps on crashing and it lags a lot which makes it difficult to work on it making a website on Wix feels never-ending and even SEO features don't work very well you can do only a basic level of work on it. 2. Though it offers templates, they're very basic and don't offer complex designs, which makes your website look interactive and attractive. 3. Pricing is insanely high and they change their prices as they please which makes it less pocket-friendly their competitors have better plans with better features and services. 4. Customer -service is also not that great as they take a good amount of time to reply to you back and resolve your issue.

Rizza Mae
Brand and Web Designer in US
Graphic Design Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Powerful All-in-One Platform That Keeps Improving with New Features, But Has Room for Improvement

5.0 4 months ago

Comments: The customer service is good and the contact numbers can easily be found. I hate it when I need to contact customer service and businesses either don't have an option to talk to a human or they make it extremely difficult to find the phone number.

Pros:

I like the new Wix studio interface that is a mix between a standard website builder and Wix's customizable features. The new interface is simplified and easier to use than the past editor. I also like that it is an all in one system that accepts payments, has an online store, email marketing and even a digital course feature. I also love that Wix Studio is set up for your website business to be successful with the option to sell templates, create a client click, or get revenue from your clients wix packages.

Cons:

I don't like how visitors need to create an account before purchasing your online course. I think it's one extra step that might be the reason someone wouldn't want to buy your course. The editor can be slow and glitchy if you don't have fast internet. You might need to hop on and off the editor a couple of times to edit your website.

Jenna
Blogger and Owner in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Could not recommend this product more!

5.0 4 months ago

Pros:

As someone who was new to the world of webpage development and overwhelmed by all the options, Wix was the perfect place to begin. Its user-friendly interface was time saving, sanity saving, and allowed me to better direct my energy towards the creativity aspect of the process. I was able to build a strong online presence without the hassle and stress. Plus, I love that it gives you templates based off of your needs/business to help offer the insight of what will work/look best from a user standpoint.

Cons:

Honestly, there is not one negative thing I can say about Wix. My entire experience was just about perfect.