--- description: Get information about Looker price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.in/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.in/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 287 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 287 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - API - Ad hoc Reporting - Alerts/Notifications - Attribution Modeling - Behavioral Analytics - Benchmarking - Campaign Management Software - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customizable Dashboard - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management Software - Data Visualization Software - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - Mobile Access - Multi-Channel Attribution - Multi-Touch Attribution - Multivariate Analysis - Performance Metrics - ROI Tracking - Real-Time Analytics - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Sensitive Data Identification - Strategic Planning Software - Text Analysis Software - Time Series Analysis - Time on Site Tracking - Trend Analysis - User Interaction Tracking - Visual Analytics - Visual Discovery - Website Analytics - Widgets ... and 17 more features ## Integrations (18 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack - Stripe ... and 3 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.in/directory/30051/business-performance-management-software/software) - [Reporting Tools](https://www.capterra.in/directory/30053/reporting/software) - [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software) - [Data Visualization Software](https://www.capterra.in/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.in/software/176586/power-bi) — 4.6/5 (1893 reviews) 2. [Tableau](https://www.capterra.in/software/77260/tableau) — 4.6/5 (2362 reviews) 3. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8101 reviews) 4. [MATLAB](https://www.capterra.in/software/125813/matlab) — 4.6/5 (2097 reviews) 5. [Google Data Studio](https://www.capterra.in/software/190616/data-studio) — 4.5/5 (338 reviews) ## Reviews ### "Great software for productivity tracking." — 5.0/5 > **Anshu** | *1 October 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: We appreciated Looker’s wide range of features, but what impressed us the most was its ability to create productivity metrics and provide consistent time and activity tracking. > > **Cons**: Integration with other software is a challenging task for the development team. Looker should provide a clear and user-friendly integration guide to make the process easier. > > We are using it in our data extraction pipeline to track the time analysts spend on each document and their activities. This helps us set realistic targets for the team and boosts overall productivity. We also share daily reports with the team, which has further improved performance and efficiency ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *10 February 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Powerful, Single-Source-of-Truth BI Framework with a Steeper Learning Curve" — 5.0/5 > **Kira** | *14 September 2026* | Information Technology & Services | Recommendation rating: 5.0/10 > > **Pros**: I really liked the Centralized Data Modeling LookML provides a unified semantic layer that ensures everyone uses identical metric definitions across all dashboards. As well as Seamless Integrations, Its strong native compatibility with modern cloud data warehouses like Big Query and Snowflake makes querying live data straightforward. > > **Cons**: Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance. > > Looker has completely shifted how ours business handles self-service analytics. By centralizing our data logic through LookML, we eliminated the classic "different numbers across different teams" issue. Once the underlying models are configured by developers, non-technical team members can easily build, run, and filter ad-hoc reports without constantly relying on data engineers for custom SQL queries ----- ### "My go-to for client reports" — 3.0/5 > **Alexandra** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. > > **Cons**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. > > Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. ----- ### "Powerful Client Reporting with Room for More Flexibility and Smarter AI" — 4.0/5 > **Lukas** | *8 October 2026* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: What I like most about Looker is how effectively it turns performance marketing data into clear, client-friendly dashboards. I can bring key metrics such as spend, impressions, clicks, conversions, CPA, ROAS, etc., into one central view. The filters and drill-downs make it easy to analyze performance by channel, campaign, audience, or date range without building a new report each time. Standardized metric definitions also give clients confidence that everyone is working from the same numbers. Scheduled dashboard deliveries save time and keep stakeholders informed without requiring repetitive manual reporting. Overall, Looker helps me spend less time assembling reports and more time interpreting results and identifying opportunities to improve performance. > > **Cons**: What I like least about Looker is that building polished client dashboards can feel more rigid than it should. The visualization and formatting options are limited, especially when clients request specific branding, custom layouts, or presentation-ready charts. Larger dashboards can also load slowly when they include data from multiple marketing channels or cover longer date ranges. Looker’s Gemini integration adds useful conversational analytics, but the prompt-driven experience still feels limited. I can ask questions in plain language and generate metrics, charts, or new dashboard tiles based on governed data, which is helpful for quick analysis. However, I cannot simply prompt Looker to redesign an existing dashboard, rearrange the layout, or make a series of live visual changes. Most responses appear as standalone results or guided queries, so users still have to rely on traditional editing tools to implement changes. The AI functionality is promising, but it does not yet offer the intuitive, fully conversational dashboard-building experience that I believe would put Looker ahead of its competition. > > Overall, my experience with Looker has been positive for building client-facing performance marketing dashboards. It makes it easy to bring KPIs into one centralized view, with filters that let clients analyze performance by channel, campaign, date range, etc. Scheduled reporting also saves time and reduces the need to manually assemble recurring updates. However, the visualization and formatting options can feel rigid when a client wants more customized branding or presentation-ready charts, and larger dashboards can be slow to load. The Gemini integration is useful for asking questions and generating charts or dashboard tiles through written prompts, but it cannot yet redesign or adjust an existing dashboard through a simple conversation. Overall, Looker is a dependable platform for consistent client reporting, though greater visual flexibility would make it significantly better. Lastly, more powerful prompt-based editing would take the platform's effectiveness and hence, its value to agencies and advertisers alike, to an entirely new level. ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.in/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data