--- description: Get information about Adobe Analytics price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Analytics Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Adobe Analytics](/software/169942/adobe-analytics) # Adobe Analytics Canonical: https://www.capterra.in/software/169942/adobe-analytics Page: 1 / 11\ Next: [Next page](https://www.capterra.in/software/169942/adobe-analytics?page=2) > Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys. > > Verdict: Rated **4.5/5** by 236 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Adobe Analytics? Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 236 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support Software | 4.1/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 171 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Dashboard Software - Data Capture and Transfer - Data Connectors - Data Discovery Software - Data Import/Export - Data Management Software - Data Visualization Software - Drag & Drop - Multi-Channel Attribution - Multi-Touch Attribution - Performance Metrics - Predictive Analytics Software - ROI Tracking - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Website Analytics ## Integrations (9 total) - AB Tasty - Adobe Audience Manager - Adobe Campaign - Adobe Commerce - Adobe Target - Google Ads - Microsoft Advertising - Microsoft Power BI - SessionCam ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software ## Category - [Marketing Attribution Software](https://www.capterra.in/directory/31081/marketing-attribution/software) ## Related Categories - [Marketing Attribution Software](https://www.capterra.in/directory/31081/marketing-attribution/software) - [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software) - [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software) - [Reporting Tools](https://www.capterra.in/directory/30053/reporting/software) - [Data Visualization Software](https://www.capterra.in/directory/30696/data-visualization/software) ## Alternatives 1. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.in/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Reportei](https://www.capterra.in/software/180418/reportei) — 4.7/5 (241 reviews) 4. [Jungle Scout](https://www.capterra.in/software/210662/jungle-scout) — 4.7/5 (280 reviews) 5. [Looker](https://www.capterra.in/software/169053/looker) — 4.5/5 (282 reviews) ## Reviews ### "Its a very Costly tool as compare to other tools." — 5.0/5 > **Gary** | *10 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Its Very good tools for Tracking website data. > > **Cons**: Its a very Costly tool as compare to other tools. > > Overall its a very good tool but very costly. ----- ### "Provide informative data insights and cross-channel tracking" — 5.0/5 > **Amit** | *11 February 2025* | Architecture & Planning | Recommendation rating: 8.0/10 > > **Pros**: I like data insights and cross-channel tracking > > **Cons**: Cost is too high as compare to other platforms. > > Adobe Analytics gives great data insights but can be expensive ----- ### "Great product for Web Analytics" — 4.0/5 > **Rajat** | *29 July 2024* | Retail | Recommendation rating: 8.0/10 > > **Pros**: Adobe analytics provides access to day to day web platform usage by the customers. It provides access to where users are clicking and how are they navigating between the pages > > **Cons**: The click based tracking is slightly complicated and thus you have to engage a partner to get this implemented > > Amazing product, ease of use and great visuals and data formats ----- ### "Adobe Analytics - Has potential" — 2.0/5 > **Duncan** | *10 July 2025* | Marketing & Advertising | Recommendation rating: 2.0/10 > > **Pros**: I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data > > **Cons**: I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms > > Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool ----- ### "A data dream but not for faint hearted" — 3.0/5 > **Verified Reviewer** | *8 January 2026* | Renewables & Environment | Recommendation rating: 7.0/10 > > **Pros**: I'm blown away by Adobe Analytics\! The insights it provides are insane and I can finally track user behavior and optimize our campaigns like a pro. Segmentation and tracking features are amazing > > **Cons**: The interface can be really tricky especially for a new user. Setting up custom reports, take up a lot of time and it is very pricey\! > > Overall Adobe Analytics is good. However it's customer service can be improved and wish it were a bit pocket friendly. However love its game changing segmentation. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.in/software/169942/adobe-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/169942/adobe-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data