--- description: Get information about Bitly price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Bitly Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [QR Code Generator](/directory/34564/qr-code-generator/software) > [Bitly](/software/172575/bitly) # Bitly Canonical: https://www.capterra.in/software/172575/bitly Page: 1 / 53\ Next: [Next page](https://www.capterra.in/software/172575/bitly?page=2) > Build, edit, and track Short Links, QR Codes, and Landing Pages with Bitly. > > Verdict: Rated **4.8/5** by 1297 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Bitly? Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1297 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bitly - **Location**: New York, US ## Commercial Context - **Starting Price**: $35.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Core - $10/month (billed annually) Growth - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Analytics - Bulk QR Code Generation - Campaign Management Software - Custom Domains - Custom Frames & CTA Text - Customization - Dashboard Software - Dynamic QR Codes - Image Embedding - Landing Pages/Web Forms - Link Analytics - Link Editing - Link Management - Multiple Output Formats - Multiple QR Code Types - QR Code Generation - Tag Management - Templates - URL Customization - URL Shortener software ## Integrations (3 total) - Khoros Marketing - Sprinklr - Twilio ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [QR Code Generator](https://www.capterra.in/directory/34564/qr-code-generator/software) ## Related Categories - [QR Code Generator](https://www.capterra.in/directory/34564/qr-code-generator/software) - [Link Management Tools](https://www.capterra.in/directory/31196/link-management-tools/software) - [URL Shortener software](https://www.capterra.in/directory/32780/url-shortener/software) ## Alternatives 1. [TLinky](https://www.capterra.in/software/1055193/tlinky) — 4.7/5 (167 reviews) 2. [Nemorius](https://www.capterra.in/software/208913/lc-cx) — 4.9/5 (29 reviews) 3. [Linkly](https://www.capterra.in/software/187554/linkly) — 4.8/5 (59 reviews) 4. [Veshort](https://www.capterra.in/software/1040477/veshort) — 4.9/5 (10 reviews) 5. [Recut](https://www.capterra.in/software/1029741/recut) — 4.8/5 (9 reviews) ## Reviews ### "Secure and best software for shortening and customising links\!" — 4.0/5 > **Priya** | *28 February 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: It is a very good and safe platform for shortening the links. I can shorten, share and manage any links using Bitly effortlessly. It also offers features like customisation of links. It has eased my work alot by removing the unnecessary symbols and letters from the links. > > **Cons**: There is some difficulty while contacting the customer support team. Moreover, they respond very slowly which was very challenging issue for me. They took many days to resolve my problem. > > My overall experience with this software is amazing. It has helped me the most in my projects. ----- ### "The best and Powerful URL Shortener I ever used." — 5.0/5 > **Abhishek** | *12 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Bitly is the best and popular URL Shortener I ever used, It have best features, analytics, and other Integrations that make URL shortening very easy. And It is very user friendly and It allows to change the custom Alias (slug) for free that other not allow. And Its cutomer support is very good. > > **Cons**: All things are very good but pricing may affect the individuals and other low budget users. > > I can say that Bitly is the best URL Shortener in terms of all features and integrations and easy to use. ----- ### "Powerful but simple link shortener" — 5.0/5 > **Elisabetta** | *9 July 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I absolutely loved the analytics dashboard combined with custom branded domains. This feature significantly increases user's trust and click-through rates while giving precise data on where your traffic comes from. > > **Cons**: The limitations on the free tier have tightened way too much over the years. The monthly link shortening limits can feel very restrictive for small content creators, students, or non-profits on a budget :( > > My experience has been positive and reliable. It goes far beyond a simple URL shortener, acting as an essential, user-friendly, digital marketing tool that flawlessly tracks audience engagement. ----- ### "Really good, does more than just link shortening" — 5.0/5 > **Charles** | *27 February 2025* | Cosmetics | Recommendation rating: 8.0/10 > > **Pros**: It's simple. Reliable. Useful all in one. > > **Cons**: There's so much competition now in this area. That there's not really much of a differentiating factor between them. > > Very happy. Everything was working nothing to complain about. Althought I did find a lifetime deal elsewhere and switched. It's still really good software. ----- ### "Misleading ads/website say “free,” but after \~14 days you must pay" — 1.0/5 > **Nikita** | *12 August 2025* | Nonprofit Organization Management | Recommendation rating: 0.0/10 > > **Pros**: Clean, straightforward design - setup was easy and the QR worked fine during the initial period, right up until I printed everything (see cons). > > **Cons**: Misleading ads/website say “free,” but after \~14 days you must pay; printed materials became useless with no fallback redirect. No way to convert an existing dynamic QR to a free static one - feels like lock-in by design. No human support - AI replies say they “understand the disappointment” but don’t help. > > I found Bitly’s qr-code-generator.com via a Google ad promising a free QR code generator. I signed up on July 30 and created a dynamic QR for the non profit event. At no point in the ad, landing page, or creation flow did I see a clear, prominent notice that the dynamic code would stop working after \~14 days unless I paid. Everything looked polished, worked fine, and I printed and distributed the QR on physical materials. About two weeks later, scans stopped resolving and a paywall appeared telling me to upgrade to “reactivate” the exact same code. There was no fallback redirect, so all printed materials became useless overnight. Support said I couldn’t convert that dynamic code to a free static one because it’s “technically different,” which feels like lock-in by design. Getting help from a human was difficult - I mostly received generic AI replies that acknowledged my disappointment but offered no solution. The countdown warning email (“Oh no\! Your Dynamic QR Codes will expire in 3 days”) arriving from a “Head of Happiness” was especially ironic. Overall, my experience felt misleading: the product appears free until after you’ve committed to using the QR in the real world, then it’s pay or break. Bitly should clearly label dynamic codes as a time-limited trial up front, provide an obvious free-static option, and allow one-time conversion for already printed codes. ----- Page: 1 / 53\ Next: [Next page](https://www.capterra.in/software/172575/bitly?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/172575/bitly) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | ----- ## Structured Data