--- description: Get information about Customer.io price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Customer.io Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Email Marketing Tool](/directory/30013/email-marketing/software) > [Customer.io](/software/174023/customer-io) # Customer.io Canonical: https://www.capterra.in/software/174023/customer-io Page: 1 / 5\ Next: [Next page](https://www.capterra.in/software/174023/customer-io?page=2) > Customer.io is software that helps businesses create personalized experiences across channels using first-party data. > > Verdict: Rated **4.7/5** by 87 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Customer.io? Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 87 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Customer.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: $100.00 - **Pricing model**: Usage Based - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Belgium, Brazil, Canada, Cyprus, Denmark, Egypt, France, Germany, Ireland, Israel, Italy, Malta, Mexico, Netherlands, New Zealand, Norway, Russia, South Africa, Sweden, Switzerland and 4 more ## Features - A/B Testing - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - App Notifications - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Channel Management Software - Contact Database - Contact Management Software - Content Management Software (CMS) - Conversion Tracking - Customer Database - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Customizable Templates - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Synchronization - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Lead Capture Software - Lead Management Software - Lead Qualification - Marketing Automation Software - Mobile Optimization - Multi-Campaign - Multi-Channel Communication - Multi-Language - Multiple Data Sources - Personalization Software - Push Notifications Software - Reporting/Analytics - SMS Marketing - SMS Notifications - Segmentation - Subscriber Management - Template Management - Third-Party Integrations - Visual Analytics - WYSIWYG Editor - Web Notifications ... and 5 more features ## Integrations (136 total) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... and 121 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Chat ## Category - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Customer Data Platforms](https://www.capterra.in/directory/31334/customer-data-platform/software) - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Customer Engagement Software](https://www.capterra.in/directory/30906/customer-engagement/software) - [Data Management Software](https://www.capterra.in/directory/31003/data-management/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.in/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Great product, not the cheapest though" — 5.0/5 > **Noga** | *2 October 2025* | Financial Services Software | Recommendation rating: 8.0/10 > > **Pros**: As a brand that has both a website and an app, Customer.io combined everything we needed to send customer journey messages across various channels: Push, in-app, email, and sms. > > **Cons**: The pricing model didn't make sense for our growing company, as you pay for all the contacts in your account, regardless of if they're active or not. > > The UI/UX was very user friendly and easy to use. You don't need any special training in order to be able to build sophisticated flows. ----- ### "Super easy to setup" — 4.0/5 > **Verified Reviewer** | *30 May 2025* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: Low cost, good automation and search options. UI looks good, and no one on my team needed to look at documentation to use it. It was easy for our developers to connect Customer Io into our platform. > > **Cons**: I feel like Keap does everything they do a bit better in terms of customizing options for a lower price. That being said Customer Io does look better and is easier to use. ----- ### "Powerful if you invest a lot of time into learning the UI" — 5.0/5 > **Paul** | *30 July 2025* | Financial Services Software | Recommendation rating: 7.0/10 > > **Pros**: Very configurable, good tracking of comms, including Human vs Machine Opened statuses on emails. Very reliable > > **Cons**: It can be difficult to search for specific emails as the UI is not the most intuitive, especially for new users. Template editing is also not straightforward for non-power-users. > > Very performant, highly configurable, but not the easiest UI for maintenance, configuration, or searching ----- ### "One of the best for marketing & communication" — 5.0/5 > **François** | *31 December 2024* | Business Supplies & Equipment | Recommendation rating: 10.0/10 > > **Pros**: Its complete environment, allowing you to perform all your marketing, newsletter and scripting tasks with ease Everything is fluid and clear, making it easy to use > > **Cons**: Perhaps the campaign model is a little more complicated to learn, but on the whole it's a complete and reliable system > > I use it to manage email marketing for a multilingual e-commerce site. We have different dedicated areas on customer.io to manage the different languages. We use it mainly to send newsletters, and for the automation system, sending targeted emails to our prospects. ----- ### "I still love customer.io" — 5.0/5 > **Aifton** | *11 January 2026* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: I’m still loving how easy it is to segment out audiences and schedule sins in the platform. Recent AI upgrades have also made work seamless. > > **Cons**: I still wish there was a higher file, upload capacity and more video options for emails, but I understand that different platform have different limitations > > Still overall very positive and I would continue to recommend customer.io to other marketing professionals ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.in/software/174023/customer-io?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/174023/customer-io) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data