---
description: Get information about Sumo price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Sumo Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Sumo](/software/175695/sumo)

# Sumo

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> Sumo helps ecommerce businesses to grow their email lists, get more customers, and convert visitors into lifetime buyers automatically.
> 
> Verdict: Rated **4.2/5** by 66 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Sumo?

eCommerce companies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 66 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 3.9/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sumo group
- **Founded**: 2010

## Commercial Context

- **Starting Price**: $49.00
- **Pricing model**: Flat Rate (Free version available)
- **Pricing Details**: Free: FREE&#10;Starter: $10/month&#10;Pro: $100/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- A/B Testing
- Customizable Templates
- Email Marketing Software
- Mobile Access
- Promotions Management
- Shopping Cart Software
- Social Media Integration
- Subscriber Management

## Integrations (20 total)

- AWeber
- ActiveCampaign
- Campaign Monitor by Marigold
- Constant Contact
- Emma by Marigold
- GetResponse
- HubSpot Marketing Hub
- Keap
- Kit
- Klaviyo
- Mad Mimi
- Mailchimp
- MailerLite
- Mailjet
- Marketo Engage

... and 5 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [eCommerce Software](https://www.capterra.in/directory/3/ecommerce/software)

## Related Categories

- [eCommerce Software](https://www.capterra.in/directory/3/ecommerce/software)
- [Content Marketing Software](https://www.capterra.in/directory/30796/content-marketing/software)
- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)

## Alternatives

1. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2912 reviews)
2. [Omnisend](https://www.capterra.in/software/153508/omnisend) — 4.7/5 (836 reviews)
3. [Squarespace](https://www.capterra.in/software/143461/squarespace) — 4.5/5 (3384 reviews)
4. [Keap](https://www.capterra.in/software/76390/infusionsoft) — 4.1/5 (1298 reviews)
5. [Kajabi](https://www.capterra.in/software/154682/kajabi) — 4.4/5 (227 reviews)

## Reviews

### "Affordable and it works" — 5.0/5

> **Verified Reviewer** | *7 June 2024* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: I chose Sumo for its affordability and ease of use. For a startup it’s great.
> 
> **Cons**: I like Sumo but would love to see some better analytics and features.
> 
> Overall I like Sumo for pop up email collection. We have been using them for years.

-----

### "It's a great tool but i encountered many bugs" — 4.0/5

> **Tal** | *28 March 2019* | Computer Software | Recommendation rating: 6.0/10
> 
> **Pros**: The tool is very smart and useful, very easy to work with, great functionality. I worked for a cybersecurity company so it might just be that the bugs occurred because of the heavy protection on the website.
> 
> **Cons**: only the bugs that disturbed me. I can't remember something I wanted to do and couldn't. The autoresponder email is sent with your own email marketing automation platform. It didn't include my platform but it did include Zapier.
> 
> Could have been great unless these bugs that didn't allow me to enter the sumo site and work with the tool

-----

### "Great Alternative to Paid Products" — 4.0/5

> **Monica** | *13 June 2023* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.
> 
> **Cons**: Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.
> 
> I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

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### "Sumo saves your time and allows managing you websites sing up forms on the go." — 4.0/5

> **Verified Reviewer** | *20 October 2020* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.
> 
> **Cons**: Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.
> 
> So far Sumo free version is installed on two our websites and everyone is happy with is.

-----

### "Good Concept, Terrible Execution" — 3.0/5

> **Verified Reviewer** | *2 July 2018* | Higher Education Software | Recommendation rating: 0.0/10
> 
> **Pros**: I like to concept of the product and the abilities it has to incorporate popups to your website without adding more than a script to your site.
> 
> **Cons**: Everything else. Their help service is the worst and they often treat you as an idiot. Even with photos and indepth information about issues, they still are unable to understand the problem. We went round and round with them for 4 months about an issue to later find that it was a bug on there end. Using the product is hard and the data you're provide on your popups is limited.

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## Links

- [View on Capterra](https://www.capterra.in/software/175695/sumo)

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