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Google Analytics 360 Reviews

4.7 (8,109) Write a Review!

About Google Analytics 360

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Learn more about Google Analytics 360

Pros:

The customer service guidance is pretty solid from Google - guiding through set-up of both search and display ads and helping you understand some performance questions for ads and keywords.

Cons:

It would almost feel wrong to complain or list any dislikes I have about something that is free.

Google Analytics 360 ratings

Average score

Ease of Use
4.2
Customer Service Software
4.2
Features
4.6
Value for Money
4.7

Likelihood to recommend

8.9/ 10

Google Analytics 360 has an overall rating of 4.7 out 5 stars based on 8,109 user reviews on Capterra.

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Biswajit
Biswajit
Technical Recruiter in India
Verified LinkedIn User
Staffing & Recruiting, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

A Deep Dive into Google Analytics 360"

4.0 8 months ago

Comments: It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.

Pros:

its robust data handling, insightful reporting, and seamless integration with other Google tools.

Cons:

The complexity of setting up and configuring advanced features can be a drawback.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A thorough but overwhelming web analytics platform

4.0 6 months ago

Pros:

What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.

Cons:

What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.

Anonymous reviewer
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google analytics for tracking all your website and campaign metrics

5.0 last week New

Comments: Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software.

Pros:

i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation.

Cons:

All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service.

Constantin
Manager in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best in business

3.0 5 months ago

Comments: With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them.

Pros:

I like that I never lose sight of my website and app performance.

Cons:

I don’t like that doesn’t exist an filter that have as a default 24 hours data.

James
Recruitment Consultant in UK
Staffing & Recruiting, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360 is powerful tool to be reckoned in data analytics.

5.0 3 months ago

Comments: We have gotten the most beneficial experience from Google Analytics 360. It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data. Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them.

Pros:

Google Analytics 360 analytics tools are very powerful and allow us to extract accurate insights that help us understand our customers. Its reporting tools allows us to visualize reports using easy to read and understand options like graphs. It offers high-end data security features that allows to work on our customers data securely. It makes use of advanced AI and automations that help us dig deep into our data when analyzing them.

Cons:

We have not yet experienced anything not likeable in Google Analytics 360. All its features are working extremely perfect.

Samuel
Samuel
CEO and Founder in UK
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Effective Analytics with ease of setup.

5.0 8 months ago

Comments: Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website.

Pros:

Ease of setup. Insight generation. Free of charge. Real time traffic information

Cons:

You only have information about users region and not the main area. No access to raw data. No customer support

Yahaya
Yahaya
Sales Representative in Nigeria
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Google Analytics 360 Review for Fund Raising Website.

5.0 10 months ago

Comments: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

Pros:

The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

Cons:

I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Rishav
Rishav
Data Analyst in India
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360 In brief

4.0 9 months ago

Pros:

integration with in-house products, work efficiently on large datasets, and various options.

Cons:

complexity level is high,depends on in-house products

Gabbe
Server in Sweden
Verified LinkedIn User
Food & Beverages, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easily the best Web Analytics and Tracking platform.

5.0 7 months ago

Comments: My overall experience with Google Analytics 360 was really good and easy to use.

Pros:

That is was really easy to use and The best Analytics platform without a doubt.

Cons:

That is was pretty poor customer support but it did a job.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Advanced Analytics for Businesses

4.0 7 days ago New

Pros:

I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed decisions.

Cons:

The setup and the time it takes to get the data ready for analysis can be a bit slow.

Oluyemi
Administrator in Nigeria
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Google analytics: The ultimate tool to understanding your website traffic for understanding

5.0 last year

Comments: Google Analytics is solving the problem of understanding website traffic and user behavior.

Pros:

One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.

Cons:

One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.

AATTAF
AATTAF
Account Manager in Morocco
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Exploring the power of Google Analytics 360

5.0 8 months ago

Comments: Despite the learning curve and cost considerations, my overall experience with Google Analytics 360 has been highly positive. It has played a crucial role in driving informed decision-making and contributing to the growth of our startup.

Pros:

The robust features of Google Analytics 360, especially its advanced segmentation and unsampled data access, have immensely helped us gain deeper insights into our customer behavior. The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies.

Cons:

The initial learning curve of Google Analytics 360 can be challenging, especially for startups with limited time and resources. Additionally, the cost may pose a barrier for smaller companies.

Nitin
Nitin
Technical Director in India
Verified LinkedIn User
Computer Games, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Product Best Friend Google Analytics 360

5.0 8 months ago

Comments: Overall experience at initial stage of product was great. Ease to setup and learn. Data accuracy was also very high.

Pros:

Ease of setup , User Friendly , Pre Defined Dashboard of Important KPI, Lots of Feature and Options, Ease of understanding through graphs.

Cons:

Accurate data comes after some days that could be faster, extracting or modified data from analytics through dashboard not possible we need to write query for this.

Adam
Founder in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Decent data analysis and reporting solution.

5.0 7 months ago

Comments: Overall, I find the experience in general to be fluid once you understand the technical aspects of using it. It saves time that would have been spent in manual reporting. Also, it gives a birds-eye view of the marketing performance of the business.

Pros:

What I like about Google Analytics is the wide array of metrics used to track the performance of both Ad campaigns and SEO performance. Being able to more accurately follow customers' behavior permits better data-driven decision-making.

Cons:

I think at the start, it can be somewhat of a learning curve. It's not as simple or straightforward as some of the other software in the Google Business Suite. Maybe the user experience could be simplified a bit further. Their customer support is generally top-notch, but on certain occasions when they are short-staffed, the agents they put in contact with to solve the query were even less knowledgeable than me.

Joao
Spinning Instructor in Portugal
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360 superpower in data analytics makes it a reliable source of truth.

5.0 5 months ago

Comments: We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown.

Pros:

Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis.

Cons:

No cons whatsoever, there could never be any issue with Google Analytics 360.

Akshay
Software Review in India
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Software Review

5.0 11 months ago

Comments: ''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords."

Pros:

Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress.

Cons:

There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem.

Adam
Adam
Senior Marketing Coordinator CEE in UK
Verified LinkedIn User
Real Estate, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Incomparable Website Analytics Tool

5.0 11 months ago

Comments: Google Analytics 360 has been a very pleasant experience for me. Our method of data analysis and decision-making in the commercial real estate sector has been completely transformed by the platform. We have improved our marketing strategy, developed a greater understanding of our target demographic, and seen quantifiable business growth by utilizing its insightful data. Although learning the platform presents some difficulties, the time and money invested have shown to be quite worthwhile. Google Analytics 360 is still a vital weapon in our toolbox, helping us to stay one step ahead of the competition and provide outstanding value to our clients.

Pros:

When it comes to understanding user behavior and website performance in the commercial real estate industry, Google Analytics 360 provides unmatched depth and precision. With the help of the platform's extensive toolkit, we can track and evaluate a wide range of indicators with remarkable clarity. Its sophisticated reporting options, which offer thorough insights into website traffic, conversion rates, and user interaction, are among its most notable attributes. Google Analytics 360's interaction with other Google marketing solutions improves our capacity to assess and optimize campaigns for lead generation and client conversion. Because of the platform's scalability, we can handle several properties and campaigns at once, which optimizes productivity and streamlines our process.

Cons:

For customers who are not familiar with its complexities, Google Analytics 360 may be overwhelming despite its many advantages. The platform's capabilities and functionalities have a steep learning curve that can take a lot of time and money to understand through training and competency development. Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its extensive reporting and analytics features.

Sanjib Kumar
Review in India
Computer Networking, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Google Analytics 360, part of the Google Marketing Platform, is an enterprise-level analytics solution designed for large organizations

5.0 7 months ago

Comments: My overall experience with Google Analytics 360 has been largely positive, especially due to its advanced capabilities and deep integration with the Google ecosystem. The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance.

Pros:

What I liked most about Google Analytics 360 is its robust integration capabilities, particularly with other Google services like Google Ads, Google BigQuery, and Google Optimize. This integration enables a comprehensive view of marketing performance across various channels and allows for more sophisticated data analysis and attribution modeling.

Cons:

What I liked least about Google Analytics 360 is its high cost, which can be prohibitively expensive for smaller businesses and organizations. Additionally, the advanced features and integration capabilities come with a steep learning curve, requiring dedicated resources and expertise to fully leverage the platform's potential. This complexity can make it challenging for teams without specialized knowledge or support.

Dragos
Director in UK
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics 360

5.0 6 months ago

Comments: The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used.

Pros:

When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it.

Cons:

I would say is not the easiest app to navigate.

lalo
founder in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

google analytics 360 for the win!

5.0 last year

Comments: I have been using analytics for years. When I first found out what it was all about I fell in love. It's also free, so thats rad. It's extremely helpful and makes you look like a champion in front of others who have never heard of it. I have it integrated into my shopify accounts, my websites, and a few other random things I want to track data for. Its great.

Pros:

What I like most about Google Analytics 360 is the combination of its advanced analytics capabilities with the reliability and backing of Google. It provides powerful insights into website performance, user behavior, and marketing effectiveness, all while offering a sense of trust and familiarity due to its association with Google. Additionally, the fact that it offers an enterprise-level solution without a cost barrier makes it an invaluable tool for businesses of all sizes, allowing them to make data-driven decisions and optimize their online presence effectively.

Cons:

not to be greedy, but I'd love more features that the competitors offer. Google is king!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics 360 user experience

5.0 8 months ago

Comments: My overall experience with the software is good and very user-friendly. I have been using it for a while now, and I find it very convenient and highly informative.

Pros:

The data provided by Google Analytics 360 is very detailed and explanatory. All the information provided by Google Analytics is very useful for tracking our overall website performance.

Cons:

The overall experience with Google Analytics is very good. However, the main drawback I found in the interface is that everything is quite complicated to find as a new user. For instance, you have to edit every single metric and create a specific report template to compare or learn more about that metric. But with time, it becomes much easier to use.

Christina
Area Director of Sales in US
Hospitality, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A champion analytical product that offers eye-opening insights.

5.0 6 months ago

Comments: It has always been so easy to get it done with Google Analytics 360 and the experience has been less demanding and very productive. Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our performances.

Pros:

Google Analytics 360 shows great flexibility and is easy to customize making it adaptable to our various analysis needs. It offers simple reports visualization features that help understand the insights outcomes. It uses advanced AI analytical tools that help dig much deeper into our data for more useful insights.

Cons:

There is nothing at all that is disliked about Google Analytics 360. It has proved time and again to be a perfect solution.

Ansar
Ansar
Senior Fraud Analyst in India
Verified LinkedIn User
Financial Services Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics : Excellent tracking platform

5.0 9 months ago

Comments: I have a positive experience with Google analytics it is a great web analytics solution that provides valuable insights into website performance and user behaviour. with its easy interface and comprehensive features, google analytics allows website owners to track key metrics such as traffic sources, user demographics and conversion rates.

Pros:

User friendly interface User can set up custom alerts It offers Detailed site speed reports Users can analyse website traffic by geographic location Easy audience segmentations

Cons:

Google analytics can be challenging for beginners Sometime result Limited customer support User may experience occasional downtime issues

Andrei
Account Manager in UK
Financial Services Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Complete analytics

5.0 10 months ago

Comments: Everything works perfect and easy to use. Analytics, reports and data give is complete, is a "must use tool" for every one who has a website.

Pros:

I have been using Analytics for years now. Every year is getting better and better. Adding the website to the account is quite easy. The reporting data is incredible, from live visitors to demographics to devices you have it all. , just think about one.

Cons:

I cant say I have anything to write about it, years of complete data on the website I manage.

Shivam
Shivam
Content Marketer in India
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Best software to track Website analytics and SEO

5.0 last year

Pros:

The best thing about Google Analytics is that it provides traffic in real time (30 minutes). I am able to track keywords for which I rank on Google and discover the source of traffic. This helps in making the website more optimized for conversions.

Cons:

The UI is quite complex and it takes time to get used to it. That's the major con about using Google Analytics 360