---
description: Get information about Google Analytics 360 price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Google Analytics 360 Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Web Analytics Software](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics)

# Google Analytics 360

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> Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
> 
> Verdict: Rated **4.7/5** by 8089 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 8089 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Available from 1.3 million Yen per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Augmented Analytics
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Dashboard Software
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Management Software
- Data Visualization Software
- Forecasting
- Funnel Analysis
- Interactive Reports
- KPI Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
- Widgets

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)
- [Reporting Tools](https://www.capterra.in/directory/30053/reporting/software)
- [Product Analytics Software](https://www.capterra.in/directory/32915/product-analytics/software)
- [Dashboard Software](https://www.capterra.in/directory/30839/dashboard/software)
- [Data Visualization Software](https://www.capterra.in/directory/30696/data-visualization/software)

## Alternatives

1. [Similarweb](https://www.capterra.in/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
2. [Looker](https://www.capterra.in/software/169053/looker) — 4.5/5 (282 reviews)
3. [Semrush](https://www.capterra.in/software/151962/semrush) — 4.6/5 (2316 reviews)
4. [Adobe Analytics](https://www.capterra.in/software/169942/adobe-analytics) — 4.5/5 (236 reviews)
5. [Matomo](https://www.capterra.in/software/182627/matomo-analytics) — 4.7/5 (62 reviews)

## Reviews

### "A Deep Dive into Google Analytics 360"" — 4.0/5

> **Biswajit** | *13 May 2024* | Staffing & Recruiting | Recommendation rating: 9.0/10
> 
> **Pros**: its robust data handling, insightful reporting, and seamless integration with other Google tools.
> 
> **Cons**: The complexity of setting up and configuring advanced features can be a drawback.
> 
> It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.

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### "Google analytics for tracking all your website and campaign metrics" — 5.0/5

> **Anonymous User** | *16 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation.
> 
> **Cons**: All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service.
> 
> Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software.

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### "best software for Traffic analysis and user attribution tracking" — 5.0/5

> **Verified Reviewer** | *16 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: I liked the Google analytics for User attributes and Traffic acquisition metrics from google analytics in their reporting where i am getting clear picture about traffic on my project campaigns.
> 
> **Cons**: user interface can be more better , the current UI is quiet old, they should go with latest UI design.
> 
> Overall i am using this platform for getting to know more about my projects and campaigns traffic and their attributes like demographics, active users, new users and engaged sessions, and based on these metrics i made the changes in my project campaigns to further improve the performance

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### "Google Analytics Data Analytics made easier" — 5.0/5

> **Sreerag** | *8 March 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Google Analytics is pretty easy to use learn and its totally free. The setup is also very easy. Dashboard is also very good it gives all the information in depth
> 
> **Cons**: So far it is very good and I'm not having any issue.

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### "Very good analytics platform, covered all marketing need." — 5.0/5

> **Gary** | *9 January 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Very good analytics platform, covered all marketing need.
> 
> **Cons**: sometime Data is not correct and Inaccurate
> 
> Overall its very good platform, I really like it.

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## Links

- [View on Capterra](https://www.capterra.in/software/177042/google-analytics)

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| de-AT | <https://www.capterra.at/software/177042/google-analytics> |
| de-CH | <https://www.capterra.ch/software/177042/google-analytics> |
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| en-AE | <https://www.capterra.ae/software/177042/google-analytics> |
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| nl-BE | <https://www.capterra.be/software/177042/google-analytics> |
| pt | <https://www.capterra.com.br/software/177042/google-analytics> |
| pt-PT | <https://www.capterra.pt/software/177042/google-analytics> |
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