18 years of helping Indian businesses
choose better software

About TrafficGuard

Automated, real-time protection of your Google Ads campaigns against bots, ad fraud and competitor clicks that your drain ad budget.

Learn more about TrafficGuard

Pros:

Its simply and keep my google ads traffic clean.

Cons:

The features are a little confused for me yet.

TrafficGuard ratings

Average score

Ease of Use
4.7
Customer Service Software
4.9
Features
4.6
Value for Money
4.6

Likelihood to recommend

8.5/ 10

TrafficGuard has an overall rating of 4.7 out 5 stars based on 18 user reviews on Capterra.

Have you used TrafficGuard before?

Share your experiences with other software buyers.

Filter reviews (18)

Mike
Mike
CEO in Australia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best Click Fraud Prevention Solution We've Tried

5.0 5 years ago

Comments: I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.

Pros:

We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.

Cons:

I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.

Sebastian
Founder in Canada
E-Learning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Saving money on useless clicks

5.0 2 years ago

Pros:

Being able to automatically block those unwanted clicks on my Ads is very valuable. Nobody wants to spend their valuable marketing budget on clicks that are not real users.

Cons:

There is nothing I dislike about it. It is easy to use and integrating it into our website was done in minutes.

Jorge
CTO in Brazil
Computer Software, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The idea of this project is amazing.

3.0 4 years ago

Pros:

Easy integration with google ads. Easy to use.

Cons:

Global filter date, we need to change date always when we change the page; When we use the free trial we cant see the potenciality of the software, in my opinion, you can put some resume features for we understand what the software can provide. Example (The software always alert about know data center, but where is the list?), if you dont wanna show the list you can create a simple resume with 20 most impact IPS and if we wanna see more we need to upgrade the plan.

Verified Reviewer
Verified LinkedIn User
Transportation/Trucking/Railroad, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Perfect tool to detect click fraud and decrease wasted ad spend.

5.0 2 years ago

Comments: Very good, because it just does the job correct and decreased our wasted ad spend.

Pros:

The easy set-up and direct impact on our ad budget.

Cons:

At this moment none. But would like to dive deeper into the tool in the future.

Sarah
Digital Advertising Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

An absolute must for Google Ads campaigns

5.0 4 years ago

Pros:

[SENSITIVE CONTENT HIDDEN] and team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits. Thanks to you and your team for what you do! The Nuclear Networking squad is extremely happy to implement TrafficGuard with our campaigns.”

Cons:

Some UX feedback, but other than that, nothing!

Jay
Owner in US
Sports, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great service

5.0 3 years ago

Pros:

I like the low price and the ease of use of Trafficguard, it saves my ad spend, and helps keep my ad competitive.

Cons:

I wish it had Facebook Ads as an integration.

Ionut
Marketing Manager in Romania
Automotive, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Best PPC protection software

5.0 5 years ago

Comments: Best experience.

Pros:

Duplicated IP automatically denied, many other interesting features.

Cons:

I haven't found cons.

Ben
Head of Digital Marketing & eCommerce in Australia
Food & Beverages, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

An essential tool

5.0 2 years ago

Pros:

TrafficGuard has helped us identify fraudulent clicks and improve our overall conversion rate with our PPC

Cons:

No complaints with the software, helps us automate the processes

Suraj
Google Ads Manager in India
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Still under reviewing process of this product

5.0 5 years ago

Pros:

This has provided a clear dashboard of the Google Ads Account and collecting clicks data, however, I am yet to see what impact it does on my PPC campaigns

Cons:

There is not much information present on how this product functions

Paul
Marketing Manager in Romania
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Help a lot to have an "eye" to watch out your back

5.0 4 years ago

Pros:

Very easy to deploy Very easy to use The price is ok

Cons:

Customer support could be improved for the free version. Some video tutorials could be a very useful tool to better understand all the functionalities.

Chris
Owner in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

The best PPC traffic fraud protection avalible

5.0 5 years ago

Pros:

We have seen a significant reduction in our PPC costs by eliminating fraudulent clicks in our Google Ads PPC campaigns

Cons:

The pricing is quite high but worth it. We saw an immediate ROI however

Lisa
Marketing Director in US
Internet, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Nice Tool So Far

4.0 4 years ago

Pros:

Easy implementation and quick to start monitoring your data.

Cons:

The costs is a bit fuzzy. I could see as we increase our budgets, it might be a bit expensive.

Enes
Owner in Türkiye
Design, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Amazing!

5.0 4 years ago

Pros:

its simply and keep my google ads traffic clean.

Cons:

i can see all coming fraud click from google ads. i watching continuous on real time.

Dominique
Online marketeer in Netherlands
Business Supplies & Equipment, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Easy to set up, transparant in use

5.0 4 years ago

Comments: High CPA on high competition keywords

Pros:

I've never considered Clickfraud to be an issue until I started monitoring it!

Cons:

I'd like to know more about how the traffic is detected (but i get they can't do that to prevent circumvention)

Rogerio
CEO in Brazil
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Feedback

5.0 5 years ago

Comments: I acess once a week. I wonder the software should work more automatically

Pros:

It blocks spam and i save money. I hope i save money. Didnt have enough time to mensure that yet

Cons:

the features are a little confused for me yet

Alex
CEO in US
Retail, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Good Software

5.0 5 years ago

Pros:

Seems like. a good software . need to learn it and see what all it can do. will update the review once i get to use it properly

Cons:

Nothing as of yet. time will tell if there is anythoing

Rudy
Owner in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Great Click Fraud Software!

5.0 5 years ago

Pros:

So far it's super simple to use, I understand everything and it was very easy to set up. The free trial is nice as it's free for up to $2500 ad spend/ mth and I can look at everything except the IP addresses. Really impressed, I just upgraded.

Cons:

So far I'm happy with the software, but I do find that maybe the cost is a bit high. As I start to add more and more clients I can see this getting very expensive. They should have an option for an agency price.

Francisco
Graphic Designer in Germany
Health, Wellness & Fitness, Self Employed
Used the Software for: Free Trial
Reviewer Source

Todavía probando

3.0 4 years ago

Comments: De momento he podido ver que es efectivo detectando clics fraudulentos.

Pros:

Facil integración y configuración con mi Ads Account

Cons:

Hecho de menos algunos consejos para poder mejorar mis Ads con esta herramienta.

TrafficGuard Response

4 years ago

Gracias Francisco. Si tiene dudas o preguntas acerca del uso de nuestros informes o de nuestra metodologia de deteccion, comuniquese con el widget de chat en el portal TrafficGuard y nuestro util equipo de soporte se asegurara de ayudarlo.