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Pros:

The customer service was easy to access and willing to go the extra mile to help out.

Cons:

It essentially has no (easy) pipeline management. Cancellation and rude customer service experience.

Keap ratings

Average score

Ease of Use
3.6
Customer Service Software
4.0
Features
4.1
Value for Money
3.8

Likelihood to recommend

7.4/ 10

Keap has an overall rating of 4.1 out 5 stars based on 1,295 user reviews on Capterra.

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Filter reviews (1,295)

Saskia
Saskia
Senior Director Sales Marketing in US
Verified LinkedIn User
Restaurants, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

All the finest at one convenient location.

5.0 2 years ago

Comments: Keap helps us streamline our CRM procedures, thus it's in regular use here. Keap aids us in solving company issues including lead management, marketing campaign automation, and client communication management. We want to use Keap to improve productivity and patron happiness by collecting and following up on leads, monitoring sales activity, and keeping in touch with patrons on an individual basis.

Pros:

You may program your advertising push with keap. The system automatically stores the produced leads where users may access them. The administrator may monitor every aspect of the delivered emails, from when they were opened to which links were clicked and for how long. The information provided here will allow users to adjust their campaign accordingly.

Cons:

There are per-customer and per-subscriber costs for integrating keap with other applications. In exchange for a restricted number of users and page views, it offers free data movement.

Keap Response

2 years ago

Hello Saskia! We're so happy to hear that Keap has been helpful to you and your business! Thank you for taking the time to leave us a review.

Bryan
Marketing Director in US
Hospitality, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for emails and newsletter creation!

4.0 6 months ago

Comments: We use this consistently to manage our email marketing and newsletters.

Pros:

Has a lot of extra functions, making it more than just a simple email platform

Cons:

The pricing is getting to be on the higher side, compared to similar services

Keap Response

5 months ago

Hello Bryan, Thank you for taking the time to leave a review! We're happy to hear that you've discovered keap to be more than just a simple email platform. We appreciate the feedback surrounding price, our team is always working to add more value into our product and education offerings.

toshia
Owner in US
Cosmetics, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Honest review

3.0 5 months ago

Comments: Overall, I’d rate my experience with Keap a solid 6. The platform has powerful automation and CRM features that can really streamline my workflow, but it comes with a high price tag that’s tough for small businesses. The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful, I’ve encountered longer wait times than I’d like. The mobile app could also use improvement, as it doesn’t offer all the desktop features. Overall, it’s a good tool with great potential but has some areas that need work.

Pros:

Keap has been a game-changer for me with its easy-to-use automation and CRM features. I love how I can customize workflows, track everything in one place, and get great insights to grow my business.

Cons:

Keap can be quite pricey, which might be a stretch for smaller businesses like mine. The learning curve is also a bit steep; it took me time to navigate all the features fully. I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm on the go. Lastly, while customer support is helpful, I've experienced longer wait times when I really needed assistance.

Keap Response

4 months ago

Hello Toshia, Thank you for taking the time to share your experience. We love to hear that Keap has been a game changer for you. We also appreciate your thoughtful feedback. We are working to release updates that will make learning Keap easier than ever.

Hilary
Marketing in Estonia
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not great for marketing, not great for sales

2.0 2 months ago

Comments: In general, I'm never a fan of these all in one platforms because they don't do anything nicely. It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins. Cannot recommend for emailing marketing. Sales isn't impressed with it.

Pros:

I guess their support is fast to answer. But that is about it

Cons:

Missing basic features for marketing like: - automatic UTMs on emails - being able to organize opt ins easily - just overall clunky - some support people give wrong information and then argue with you about it

Keap Response

2 months ago

Hi Hilary, Thank you for sharing your feedback. We’re sorry to hear that your experience hasn’t met your expectations. Our goal is to provide a platform that helps businesses grow, and we appreciate your insights on where we can improve. We understand how important marketing and sales features are, and we’re always working on enhancements based on customer feedback. If you’re open to it, we’d love to learn more about your specific needs and challenges. Our team is happy to explore solutions or discuss potential workarounds that might help.

Amanda
Administrator customer service tech support etc in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Keap: A difficult app with lots of potential

4.0 last year

Comments: We have used it for over ten years now and stay because it does work however, there are a lot of features that are missing or are just dated. Luckily, we have found work around for most but it is discouraging that they haven't updated these.

Pros:

The campaign management element of Keap is absolutely fantastic and one of the main reasons we have kept it over the years. It also integrates with A LOT which is really useful for us.

Cons:

They don't update very frequently and don't give features that their customers want. Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst builders I have ever used. Their customer service is also a joke.

Keap Response

last year

Hello Amanda, Thank your for taking the time to leave us a review! We're happy to hear that you find the campaign management tool to be fantastic! It's one of our favorite features as well. Regarding updates to the products, we do have some exciting new things coming out very soon. Here's a link to our product update page to keep an eye out: https://keap.com/product-updates We're sorry to hear that you've had some poor experiences with our support team. If you ever have a bad experience with support, we do send out customer surveys after each case. If you'd like to discuss a past bad experience, please feel free to reach out. We're happy to look into things further on your behalf.

Casey
Product Manager in US
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

I'm keaping this CRM

5.0 last year

Comments: I recommend Keap to anyone looking for a CRM. It has the right combination of all those critical components. Our previous CRM was a problem in and of itself, but Keap actually helps us solve problems. We couldn't be happier.

Pros:

I like Keaps automation the most. I'm no longer swamped with repetitive mind numbing tasks. I only need to set the automation once and it continues to perform the way I need it to. Keap is user friendly and has readily available customer support. Using any CRM can be tedious but Keap is just so easy to use and customize.It has wonderful contact management, lead capture, and tracking tools.It's also very flexible. Keap can help with a landing page and forms to go with it.

Cons:

I'd like the calendar management to be more thorough, but other than that I don't have anything bad to say about Keap.

Keap Response

last year

Thank you for taking the time to leave us a review and recommending us to others! We're happy to hear that you're "Keaping this CRM"!

Dylan
Dylan
marketing in US
Verified LinkedIn User
Food & Beverages, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Automations that facilitate processes

5.0 5 months ago

Comments: The scheduling of appointments with clients makes it possible to have the follow-up of each client from the beginning, giving a good service and building good sales

Pros:

Keap has been a guaranteed ally to automate activities that make potential clients have a perfect follow-up and value them more without leaving other clients behind, it helps to market products in a more professional way with marketing management that increases income and decreases workflows

Cons:

The free trial they gave me did not have all the functions activated, they should enable everything to be able to manage all their tools from the beginning

Keap Response

4 months ago

Hello Dylan, Thank you for sharing your experience with Keap! We appreciate your feedback on the free trial. We understand the importance of exploring features, and your input will be helpful as we continue to refine our trial experience. Thank you for your thoughtful review and for choosing Keap to support your business success!

Caroline
Caroline
Bachelor in Supply Chain Management in US
Verified LinkedIn User
Consumer Goods, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

an excellent tool

4.0 8 months ago

Comments: It gives me a less stressful job where I can have everything in order and perfect email tracking, and where my biggest help is having happy clients.

Pros:

The tool that I use the most and that is useful to me is sales tracking because I can have a better focus in this area without losing track, I also use a lot of tracking that can be given more personalized to potential clients so that they receive the correct emails. with the information. It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service.

Cons:

In my case everything has worked wonderfully for me, there is nothing that has made me upset in the past

Keap Response

7 months ago

Hello Caroline, Thank you for sharing that you've found Keap to be an excellent tool! We love hearing that everything has worked wonderfully for you.

Ashlee
Ashlee
Senior Customer Support Manager in US
Verified LinkedIn User
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Effective Tool For Task Automation

4.0 10 months ago

Comments: I was able to effortlessly monitor each client from start to finish. The system consolidates contact information, client interactions, emails, texts, and tasks into a single platform, allowing you to quickly understand a customer's status when they call. Client actions can automatically trigger various tasks, advancing each client through the sales funnel, with all relevant information easily accessible in one place. This really eliminates the need to juggle multiple programs, providing a much more organized workflow. Some cons include the need for a larger selection of templates and confusion with certain automated tasks. However, these limitations should not deter you from using this program.

Pros:

My favorite feature was the ability to organize and access information seamlessly. It really made tracking each individual clients' progress easier and much more straightforward.

Cons:

I believe that some of the automated tasks were confusing, and there should have been a larger selection of templates.

Keap Response

10 months ago

Hello Ashlee, Thank you for taking the time to leave us a review! We're happy to hear that Keap has helped eliminate the need to juggle multiple programs. We appreciate your feedback regarding the confusion surrounding automated tasks. We have some exciting updates coming up that will make automating easier than ever.

MICHAEL
CLERICAL in US
Warehousing, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

PRICEY BUT WORTH IT

4.0 3 months ago

Pros:

I LIKE THE MODERN INTERFACE AND THE PAYMENT MANAGEMENT FUNCTION

Cons:

I DID NOT LIKE THE PRICE OF THIS PRODUCT

Keap Response

3 months ago

Hello Michael, Thank you for taking the time to leave a review! We're glad to hear you find Keap to be worth the price.

Verified Reviewer
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very good workflow automation but lacks many basic features

3.0 2 years ago

Pros:

The campaign builder is incredible. If you're creative enough and know how to use the software (takes time) you can automate ANYTHING for your marketing strategies. One thing that doesn't get much attention is the Actionsets module. It's a legacy tool in the system but man does it do a lot! Actionsets expand all possibilities but are very hard to manage.It requires a lot of third-party softwares for most campaigns, especially the integration ones such as PlusThis, Zapier, LeadsBridge.

Cons:

The Email Broadcasts interface should offer more options to customize the marketing emails. Right now it does enough but there's so much more it needs. I often have to add my own code to the email to make things look a certain way.The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use it.

Keap Response

2 years ago

Thank you for taking the time to leave us a review. We're glad you enjoy the Campaign Builder and Action Sets. We appreciate your feedback regarding our Email Broadcast interface. We are working to add more updates to it, some of which should be out soon!

Sai
Sai
Client Project Manager in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Perfect for streamlining operations

5.0 2 years ago

Comments: The experience has been very positive and productive

Pros:

Keap is an amazing platform for simplifying and effectively managing customers, leads, and prospects. The support team is exceptional to help you scale and grow your processes.

Cons:

There haven’t been too many factors or features to dislike about Keap

Keap Response

2 years ago

Hello Sai, We appreciate you taking the time to leave us a review! We're glad to hear that your experience has been very positive and productive. We'll be sure to pass along that you have found our support team to be exceptional.

Tammy
director in US
Performing Arts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Keap was not a keeper for us

3.0 2 years ago

Comments: Happy to see it go

Pros:

it was a bit clunky but not a horrible program to use

Cons:

It felt as if easy modifications would have really increased the ease of use, but they were never made.

Keap Response

2 years ago

Hello Tammy, We're sorry to hear that Keap wasn't a good fit for your business. We appreciate the feedback and wish you well in your future endeavors!

Sarah
Sarah
System Administrator in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

It is easy to use and effective for automating campaigns

4.0 2 years ago

Comments: For tiny, high-tech businesses, we leverage Keap's automatic lead follow-up features. It's an excellent method to keep track of leads and customers, stay organized, and know who to reach first thing in the morning. It can also be used to promote and follow up after trade shows, webinars, and the combination of text and email message marketing.

Pros:

For times when I need to take a break from work, it's helpful to have a system in place that automatically follows up with leads. I really like the automated email and text message sending, lead scoring, and reports on who is signing up for webinars.

Cons:

Keap is missing crucial functionality and customer support that are essential for any expanding firm. As soon as they left the CRM, all outgoing emails were flagged as spam. The interfaces for their template makers were equally unattractive.

Keap Response

2 years ago

Hello Sarah, We're glad to hear that you're pleased with Keap! Thank you for taking the time to share your experience. We love hearing from users who use automation to give themselves time back.

Heather
CEO in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Keap Is Vital to My Business!

5.0 last year

Comments: Overall my experience with Keap has been great. The company has a great vision and purpose and the entire community associated with Keap from users to partners has always been encouraging, supportive and inspirational. As a software, it has been instrumental to my business' continued growth.

Pros:

Keap has become a vital part of my business. As a small business owner I did not have the money to hire a full time assistant to help me and Keap has helped fill that space. Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my calendar without me needing to do a thing saves me so much time and energy. I have been able to create marketing campaigns that run like clockwork generating new leads and sales. I honestly could not run my business without it.

Cons:

Keap can have a bit of a learning curve to it. As with any software it can take some time to get things set up and running the way you need them to.

Keap Response

last year

Hello Heather, We're happy to hear that Keap was able to fill the space of an assistant to help you and your business. We love hearing that you find the Keap ecosystem of partners and users to be encouraging, supportive, and inspirational. Thank you for leaving us a review, we wish you the best!

Jeremy
Sales in US
Construction software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Using Keap for almost a year for our Landscaping Company

5.0 last year

Comments: It has worked well with our small landscaping company, giving us better management of marketing, automations we didn't have before, and better lead capturing and appointment managing.Keap has been pretty good with customer service as well, and that's obviously critical.

Pros:

We really like the ability to have contact and lead management, group texting, email marketing, and automations all housed under one software roof for an affordable price point. Many other softwares have a really strong service offering, but competely lack other services.Oftentimes they try to accomodate that by stacking softwares, which can work, but creates a silo effect that can be time-consuming to setup and maintain, as well as being pricier than expected.Keap does a pretty good job of covering a lot of bases with one in-house software system. They do have some weaknesses, but overall they've got a good system that could easily be built out even further.

Cons:

Our least favorite things about Keap would be the lack of a menu option for the business phone line. It does not work well if you have more than one person answering or making calls, and sending messages. We would also like to see more flexibility in terms of Zapier integrations. Zapier integration works pretty well, but there are fields such as contact status, removing a deal from the pipeline, and other fields/operations we would like to see available to Zapier.Lastly, their method of labeling phone numbers needs updated. Currently the "work" type is the option you want to choose for text marketing.

Keap Response

last year

Hi Jeremy, Thank you for taking the time to share your experience. Wen understand the importance of having and all-in-one solution and are happy to hear that Keap has covered a lot of your bases. Your feedback on the Keap Business Line and Zapier has been duly noted and will be communicated to our team.

Lloyd
Director of Operations in Canada
E-Learning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Keap Max Classic: Painfully powerful

3.0 last year

Comments: Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.

Pros:

Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.

Cons:

Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.

Keap Response

last year

Hello Lloyd, Thank you for sharing your thoughts on Keap Max Classic! We appreciate your feedback on both the pros and cons. It's great to hear that you find the software to be powerful and that it has a lot of features to support businesses as they scale up. Our team is working to update Max Classic further to add more powerful features and improve ease of use across the board. We also offer free courses from our Keap Academy team, which may prove useful to your team members if they need extra knowledge on the software to make their day to day easier. We encourage you to reach out to support so that we can get you in touch with your account manager. They should be able to get you some help and resources. Thank you again for the feedback!

Ilenia
Accounting Officer in US
Hospital & Health Care, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Effective Marketing With Keap

4.0 11 months ago

Pros:

Handling email marketing with Keap is easy and it comes with lots of customization features.

Cons:

No major issues whatsoever with Keap. It is amazing.

Keap Response

10 months ago

Hello Ilenia, Thank you for taking the time to leave us a review. We're happy to hear you find Keap to be amazing.

Allen
Allen
President in Canada
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

The OG of Marketing Automation

4.0 12 months ago

Pros:

Its a fully featured software that allows me to create and send campaigns to leads/contacts and great reporting and contact management

Cons:

Cost is major issue with the number of contacts allowed per tier

Keap Response

11 months ago

Hello Allen, We appreciate you taking the time to leave a review! We're glad to hear you're taking advantage of automation to send your leads and contacts customized content.

Verified Reviewer
Verified LinkedIn User
Oil & Energy, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

good program

4.0 last year

Pros:

you only want to understand the way to use this software then your life will be change due to its

Cons:

the best things in keap that it can be continuously management your data everyday and any time but it must have more update to keep it always on the top .

Keap Response

last year

Thank you for taking the time to leave us a review! We appreciate it.

Mitusha
Conversational AI Developer in India
Information Technology & Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Super useful for task management

5.0 last year

Pros:

I have been using Keap tool for a while now and one of the features I find quite interesting is its task and appointment management tools. Keap provides a straightforward way to stay organized & efficiently manage time. The platform's capabilities have streamlined my workflow and kept things on track.

Cons:

Nothing as such as it is decently priced and super useful!

Keap Response

last year

Hello Mitusha, We're happy to hear that you find Keap to be a straightforward way to stay organized and efficiently manage time!

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Keap Does What We Need It to Do

5.0 2 years ago

Pros:

Keap has allowed us to have one consolidated platform for all Marketing and Sales needs.

Cons:

Onboarding documentation could be enhanced a bit more, but overall it's a great product.

Keap Response

2 years ago

We appreciate the feedback! Glad to hear that Keap has helped consolidate your marketing and sales needs into one platform.

Jared
Jared
Marketing Specialist in US
Verified LinkedIn User
Machinery, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Automation of our sales and marketing processes with Keap.

5.0 2 years ago

Comments: I am very satisfied with my experience using this software for the last three years. It has been an invaluable tool for my work as a marketer and has significantly improved my ability to automate and streamline my sales and marketing processes. If you are looking for an all-in-one solution to automate your business, I would definitely recommend considering Keap.

Pros:

What I like the most about this software is that it allows me to organize and automate many of my daily tasks. For example, I can easily schedule a series of personalized emails for a marketing campaign and the software takes care of sending them to the right customers at the right time. I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database.

Cons:

Some features that can be a bit confusing at first. When I was first setting up my workflows, it took me a bit of time to understand how they worked and how to customize them for my business. Also, while the tech support is great, sometimes I would have liked more customization options.

Keap Response

2 years ago

Hello Jared, Thank you so much for sharing your experience with us. We appreciate you recommending us to others! I will pass along your feedback regarding more customization options.

Sofia
Product Manager Marketing Moda in Chile
Retail, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

An efficient CRM solution

4.0 2 years ago

Comments: Overall, I have had an excellent experience with Keap. It is a great all-in-one CRM platform that is easy to use and provides great customer service. The only downside is that it can be a bit pricey, but if you are looking for an all-in-one CRM platform, Keap is a great choice.

Pros:

Keap is an incredibly user-friendly all-in-one CRM platform that makes it easy to manage customer relationships. I love how quickly I can access customer data and generate reports. The customer service team is also incredibly helpful and always on hand to answer any questions I might have.

Cons:

The one downside of Keap is that it can be a bit pricey for some businesses. However, if you are looking for an all-in-one CRM platform that is easy to use and has great customer service, Keap is a great choice.

Keap Response

2 years ago

Hello Sofia, Thank you for taking the time to share feedback on your experience with Keap. We greatly appreciate your kind words and are delighted to hear that you find Keap to be efficient and user-friendly. Regarding your comment on pricing, we understand that affordability is an important consideration for businesses. We constantly strive to provide a valuable solution at a competitive price. Once again, we appreciate your feedback and your endorsement of Keap.

Amanda
CEO in Brazil
Food & Beverages, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Very good

4.0 2 years ago

Pros:

super good app to make appointments and calendar

Cons:

some errors and some defects that hinder the operation of the application