---
description: Get information about SparkPost price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: SparkPost Price, Features, Reviews & Ratings - Capterra India
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Breadcrumb: [Home](/) > [Email Management Software](/directory/30553/email-management/software) > [SparkPost](/software/82543/sparkpost)

# SparkPost

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> The world's first predictive email intelligence platform, enabling businesses to predict and optimize email performance.
> 
> Verdict: Rated **3.7/5** by 35 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SparkPost?

As the world's largest email sender, SparkPost enables businesses of all sizes to predict and optimize email performance by unifying deliverability analytics, email delivery and a vast data footprint.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.7/5** | 35 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.0/5 | Based on overall reviews |
| Value for Money | 3.7/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: SparkPost
- **Location**: Columbia, US
- **Founded**: 1997

## Commercial Context

- **Starting Price**: $20.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: SparkPost pricing is based on the number of emails sent per month. It offers a free Test plan for users to try out SparkPost's analytics and alerting functionalities. Paid plans start from $20/month for up to 50k emails, and $30/month for up to 100k emails on the Starter plan, with real-time alerts, spam trap monitoring, email health alerts, and predictive analytics. The Premier plan starts from $75/month for up to 100k emails, $170/month for up to 250k emails, $290/month for up to 500k emails, and $525/month for up to 1 million emails, for A/B testing scheduled sending, subaccounts, and more. Enterprise plans are also available on request for customers sending more than 1 million emails per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United Kingdom, United States

## Features

- A/B Testing
- API
- Alerts/Notifications
- Click Tracking
- Customer Segmentation
- Disposable Email Detection
- Email Templates
- Email Tracking Software
- Event Triggered Actions
- Real-Time Notifications
- Reporting/Analytics
- Signature Management
- Spam Detection
- Syntax Check
- Template Management
- Third-Party Integrations

## Integrations (7 total)

- Adobe Commerce
- Blueshift
- Heroku
- Iterable
- Movable Ink
- Moxo
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Management Software](https://www.capterra.in/directory/30553/email-management/software)

## Related Categories

- [Email Management Software](https://www.capterra.in/directory/30553/email-management/software)
- [Transactional Email Software](https://www.capterra.in/directory/31564/transactional-email/software)
- [Email Tracking Software](https://www.capterra.in/directory/31325/email-tracking/software)
- [Email Verification Tools](https://www.capterra.in/directory/31341/email-verification-tools/software)

## Alternatives

1. [Gmail](https://www.capterra.in/software/202338/gmail) — 4.8/5 (13327 reviews)
2. [Google Workspace](https://www.capterra.in/software/168389/google-workspace) — 4.7/5 (17483 reviews)
3. [Microsoft Outlook](https://www.capterra.in/software/1010311/microsoft-outlook) — 4.5/5 (2426 reviews)
4. [SendGrid](https://www.capterra.in/software/1004681/sendgrid) — 4.2/5 (752 reviews)
5. [ZeroBounce](https://www.capterra.in/software/169340/zerobounce) — 4.7/5 (553 reviews)

## Reviews

### "SparkPost Review: Delivering Emails with Precision." — 5.0/5

> **Verified Reviewer** | *20 January 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: High Deliverability: SparkPost has a strong reputation for ensuring emails land in inboxes.
> 
> **Cons**: Pricing: While SparkPost offers a free plan, it may become costly at higher volumes.
> 
> My experience with SparkPost was very good. It is a highly reliable email delivery service.

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### "Bulletproof API mail delivery with OK freemium tier" — 5.0/5

> **Lucas** | *26 April 2020* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: API delivery is super simple and offers SMTP server-based injection&#10;Easy to set up DKIM and SPF&#10;Freemium tier meets my needs for basic services&#10;Admin panel offers great reporting&#10;Lots of technical guidance on effective bulk sending
> 
> **Cons**: There are other services that offer higher send limits with their free tier, but SparkPost purports to have better deliverability. This seems a fine tradeoff for the lower limit at the free level since I don't come close to hitting my cap.
> 
> I use the SMTP integration to send administrative alerts from my web servers. I appreciate the reliability of deliverability for these critical messages. I prefer to offload the responsibility of sending email from my web servers so they can do the job of hosting. The other benefit I get is that my SPF and DKIM settings can be static for all domains I host instead of tying my sending IPs to my hosting IPs, which have the possibility of changing.  I can also easily whitelist delivery of my admin alerts to make sure I receive critical information instead of it accidentally being sent to spam.

-----

### "Not a service you want to rely on" — 1.0/5

> **Bernhardt** | *13 November 2019* | Information Technology & Services | Recommendation rating: 0.0/10
> 
> **Pros**: Templating for emails&#10;API functionality&#10;Admin interface
> 
> **Cons**: Service reliability. We got suspended not once but TWICE. And couldn't get into contact with the right customer support person. Our whole business relies on messages/orders being sent, so this is really frustrating.&#10;Asynchronous nature of API. When you send a message you always receive an "200 OK" Status Code. To get to know if a message got successfully sent you need to query another API.
> 
> I can only warn anybody who relies on their mail being sent to use sparkpost.&#10;We used sparkpost for more than two years. It seems that several months ago they added some automated abuse detection which flagged our account. We only use sparkpost to send transactional mail to our customers and do not send unsolicited marketing mails or similar.&#10;When our account got suspended we couldn't reach anybody to fix this for hours. After finally getting into contact our account got activated again and we just received a standardised "Sorry" E-Mail and that's it.&#10; We haven't had the resources to switch out our mail provider and now after 6 weeks our account got suspended again. After not being able to reach somebody for hours, the person we got in contact with only told us that some other department was responsible for account suspensions.&#10;&#10;This service absolutely terrible and you definitely do not want this as a critical part in your architecture.

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### "Good service to make sure your emails will arrive where they should" — 5.0/5

> **Wilco** | *14 April 2019* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I never had the problem of an email not arriving or getting into the spam folder after installing Sparkpost. It has an easy to install WordPress plugin that makes sure all emails that are sent by the website get sent via Sparkpost. Before installing Sparkpost we had several clients complaining that filled in contact forms would land in their spam folder but we haven't had the problem after installing Sparkpost. &#10;It is also very cheap to use. For our use-case we haven't even gotten above the free threshold.
> 
> **Cons**: It can be a hassle sometimes to activate a domain for sending, requiring altering the DNS of the website. You can also activate it via an email address associated with the domain but this doesn't always work great either. &#10;After a domain has been added to another account it can't be added or transfered to a different account afterwards without the old account deleting the domain. We had this problem with one client for which we couldn't activate Sparkpost because it had been installed by another party before and we didn't know who this was so we couldn't ask them to remove the domain from Sparkpost.

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### "Great, generous offerings for users grandfathered into their 100k free plan" — 5.0/5

> **Verified Reviewer** | *26 May 2018* | Internet
> 
> **Pros**: I switched to SparkPost from Sendgrid because of their more generous free plan back in 2016, and found it easy to drop in replacement code/API snippets to transition to SparkPost
> 
> **Cons**: All good things must come to an end and the 100k/month tier is no longer offered\! Good while it lasts, though one wonders if the now grandfathered plan will one day end.

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## Links

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