--- description: Get information about Path Social price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Path Social Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Social Media Analytics Tools](/directory/31655/social-media-analytics-tools/software) > [Path Social](/software/1019198/path-social) # Path Social Canonical: https://www.capterra.in/software/1019198/path-social Page: 1 / 2\ Next: [Next page](https://www.capterra.in/software/1019198/path-social?page=2) > Path Social is designed to help Instagram users organically grow their Instagram followers and engagement. > > Verdict: Rated **3.2/5** by 11 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.2/5** | 11 Reviews | | Ease of Use | 3.5/5 | Based on overall reviews | | Customer Support Software | 3.5/5 | Based on overall reviews | | Value for Money | 3.2/5 | Based on overall reviews | | Features | 3.3/5 | Based on overall reviews | | Recommendation percentage | 60% | (6/10 Likelihood to recommend) | ## About the vendor - **Company**: Path Social ## Commercial Context - **Starting Price**: $49.00 - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English, French, German, Spanish - **Available Countries**: Australia, Canada, France, Germany, India, Ireland, Italy, Mexico, Netherlands, Philippines, South Africa, United States ## Features - Engagement Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Social Media Analytics Tools](https://www.capterra.in/directory/31655/social-media-analytics-tools/software) ## Alternatives 1. [Vista Social](https://www.capterra.in/software/1021619/vista-social) — 4.9/5 (890 reviews) 2. [Vidtechy](https://www.capterra.in/software/1033594/vidtechy) — 4.9/5 (40 reviews) 3. [Predis.ai](https://www.capterra.in/software/1014570/predisai) — 4.7/5 (186 reviews) 4. [Zoho Social](https://www.capterra.in/software/159351/zoho-social) — 4.7/5 (3388 reviews) 5. [Publer](https://www.capterra.in/software/177145/publer) — 4.8/5 (900 reviews) ## Reviews ### "Totally Useless Service and Customer Service is next level worst." — 1.0/5 > **Mitul** | *3 October 2024* | Computer Software | Recommendation rating: 0.0/10 > > **Pros**: Starting is fine then after going to worst day by day. > > **Cons**: Totally Useless Service and Customer Service is next level worst. > > Totally Useless Service and Customer Service is next level worst because from last 2 months scenes i contacted and tell me to solve my issue but every time they just tell me like team working on my issue but common man can understand any technical or any issue not take 2 months upper then i bought yearly subscription so in-short they just waste my time and make me frustrate and for refund they have only 7 days refund policy which also not possible time to test the platform. ----- ### "work customer service" — 1.0/5 > **Mitul** | *19 October 2024* | Import & Export | Recommendation rating: 0.0/10 > > **Pros**: not even single positive experience and repeating same things like they tell same things every time like system generated. > > **Cons**: Customer Service is worst ever no one can take responsibility even generate ticket > > work customer service and everything because I'm connecting with team more then 2 month but still not getting solution. ----- ### "Fraud Alert\! Worst Tool Ever." — 1.0/5 > **Aakash** | *8 September 2024* | Luxury Goods & Jewelry | Recommendation rating: 0.0/10 > > **Pros**: There is absolutely no Pros to this useless tool. Just a waste of money. > > **Cons**: The Tool does false advertising. It does nothing to what they say it do It gives you fake and bot followers only > > I have an extremely bad experience with the tool. I bought a yearly plan and had to cancel within 2 weeks as they only provide fake Instagram followers and their support team doesn't even reply even when they do they just stall you so that you keep paying for the subscription. ----- ### "Increasing the Brand Awareness of Regional Banking." — 4.0/5 > **Kristy** | *25 February 2026* | Financial Services Software | Recommendation rating: 9.0/10 > > **Pros**: At the branch level, our main goal was to establish a digital connection with local customers. The Path Social team has been great at helping us target audiences in our specific geographic area. Their professionalism and responsiveness are of the highest quality. They have executed marketing perfectly in accordance with our brand guidelines, which is very important for the banking sector. > > **Cons**: It would be better if the reporting dashboard was a little simpler so that branch employees can understand the data quickly. In addition, in some cases, organic growth takes some time to stabilize > > Our overall experience with Path Social has been very positive. They acted as a strategic partner rather than just a service provider. They helped bridge the gap between our physical branch and digital presence. If you are in the financial sector and need a compliant, professional growth partner, Path Social is a solid choice. ----- ### "A Low-Maintenance Tool for Marketing's Arsenal" — 5.0/5 > **Matthew** | *27 October 2025* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Minimal IT Overhead: This is by far the most beneficial factor. Path Social is cloud based we don't have to install anything on our machine, or do any type of server configuration, network acrobatics etc. It adds no new clients to manage, no patches to deploy. Low Security Footprint: We only need lightweight social media credentials (or secure 3rd party auth), so the platform is not a significant new attack surface. And it is certainly preferable to tools that need a high level of API access or (heaven forbid) database reads. Zero Pull on Internal Resources: Path Social manages the platform in its entirety. This means that we aren't using up any internal processing of CPU, disk or bandwidth and my team isn't being required to diagnose their service - their own support folks can do this directly for our marketing department. Value Proposition: We spoke to our marketing team to establish that the service does exactly as promised by making an organic and targeted increase in followers. The "no bots" promise is consistent with our company's policy of seeing us not being associated with artificial engagement which can be damaging to the reputation of brands. > > **Cons**: Restricted API and Integration: On a systems level, this looks like it is going to be a walled garden product. We don't have an easy way to pull advanced analytics or growth metrics into our internal dashboards, CRM, or business intelligence tools. Disconnection of this kind is a serious liability for any data-driven enterprise. Dependence and No Direct Control: We fully depend on Path Social being available and its performance. All down time and issues on their end are beyond our control, we can’t have our internal IT team address them. So now a particular marketing capability has become a point of failure. Black Box Algorithm and Targeting: The marketing team would specify target parameters, but the "AI-powered" algorithm behind that remains a mystery. I'm a systems guy; I'm naturally suspicious of things I can't audit or don't understand. It’s hard to fact-check the precise techniques employed to gain followers. Possibility of Credential Management Lifecycle Complexity: Although secure from a practical perspective, any service that is tied to social media credentials adds complexity to our access management and offboarding processes. And it’s one more place where credentials exist independent of our control, though that’s not much different from most social media tools. > > Path Social offers a nice solution to marketing teams that want to increase their organic reach on Instagram. Technologically the platform is quite simple from IT and system perspective. It is a separate service that our marketing department uses with very little direct interaction from my side. Experience is pretty hands-off, which is also a huge plus. Its value is subject to the marketing team’s objectives, since it does not directly tie into our core technically-driven infrastructure. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.in/software/1019198/path-social?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/1019198/path-social) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data