---
description: Get information about Google Optimize 360 price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Optimize 360 Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [AB Testing Software](/directory/30896/ab-testing/software) > [Google Optimize 360](/software/1024558/google-optimize-360)

# Google Optimize 360

Canonical: https://www.capterra.in/software/1024558/google-optimize-360

> Optimize 360 is an AB testing platform that aims to provide a personalized experience for each customer.
> 
> Verdict: Rated **4.3/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Optimize 360?

Enterprises

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 3 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support Software | 3.5/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Target Audience**: 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- Audience Targeting
- Behavioral Targeting
- Campaign Management Software
- Performance Metrics
- Recommendations
- Reporting/Analytics
- Website Analytics

## Category

- [AB Testing Software](https://www.capterra.in/directory/30896/ab-testing/software)

## Related Categories

- [AB Testing Software](https://www.capterra.in/directory/30896/ab-testing/software)
- [Website Optimization Tools](https://www.capterra.in/directory/31557/website-optimization-tools/software)
- [Personalization Software](https://www.capterra.in/directory/30965/personalization/software)

## Alternatives

1. [Mida.so](https://www.capterra.in/software/1058588/mida-so) — 4.6/5 (43 reviews)
2. [ConvertCart](https://www.capterra.in/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews)
3. [Croct](https://www.capterra.in/software/1052152/croct) — 4.9/5 (13 reviews)
4. [Instapage](https://www.capterra.in/software/141695/instapage) — 4.5/5 (365 reviews)
5. [Google Marketing Platform](https://www.capterra.in/software/213341/google-marketing-platform) — 4.5/5 (25 reviews)

## Reviews

### "Google Optimize 360- your website guru\!" — 5.0/5

> **neha** | *18 May 2023* | Machinery | Recommendation rating: 10.0/10
> 
> **Pros**: The thing which I most liked is that it so accurately tells you the falls of your website and helps you to get the best of your website within just some steps.
> 
> **Cons**: There is nothing to unlike it. Google Optimize 360 is most loved one\!
> 
> My overall experience with Google Optimize 360 is soothing that every time I recall it, I just remember the feeling at the end of process, when you look at your website and say WOW you did it\!

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### "Y a pas mieux" — 5.0/5

> **Jose** | *7 October 2022* | Banking | Recommendation rating: 9.0/10
> 
> **Pros**: La façon dont Google Optimize 360 utilise les données pour tester ce qui convient le mieux au site Web a un impact énorme sur l'acquisition de nouveaux clients. Contrairement à Google Optimize Free, il permet même plus de 5 tests A/B.
> 
> **Cons**: L'utilisation est un peu compliquée, car il n'y a pas de tutoriel simple. Ainsi, lors de la première utilisation, il faut du temps pour comprendre. Ils devraient donc fournir un tutoriel simple.
> 
> Vous pouvez rapidement mettre en place un test AB pour n'importe quelle page de votre site Web et déterminer quels utilisateurs voient quel traitement.
Concept astucieux. Nous n'avons pas besoin de modifier notre application de manière significative pour commencer les tests.

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### "To get started with A/B testing" — 3.0/5

> **Geoffrey** | *26 February 2022* | Internet | Recommendation rating: 5.0/10
> 
> **Pros**: It's free to use and fast to deploy.
Supports A/B and multivariate testing.
You can add many variations and chose the amount of traffic to split-test if you don't want to impact your current revenue stream.
> 
> **Cons**: You have to chose between having the tool slowing down page display with their "anti-flicker" tag or have your page load faster with flickering when loading the alternate version : Definitely not good from a user experience perspective in both scenarios.
Reports can be a bit confusing, the indicators are not beginner friendly, you'll have to google them to grasp how useful they are.
> 
> It's a good tool but I feel like it's missing it's audience.
It should be easy to use for marketers and right now it's more for tech-savvy, data science people.

## Links

- [View on Capterra](https://www.capterra.in/software/1024558/google-optimize-360)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/245589/Google-Optimize-360/> |
| en-AE | <https://www.capterra.ae/software/1024558/google-optimize-360> |
| en-AU | <https://www.capterra.com.au/software/1024558/google-optimize-360> |
| en-CA | <https://www.capterra.ca/software/1024558/google-optimize-360> |
| en-GB | <https://www.capterra.co.uk/software/1024558/google-optimize-360> |
| en-IE | <https://www.capterra.ie/software/1024558/google-optimize-360> |
| en-IL | <https://www.capterra.co.il/software/1024558/google-optimize-360> |
| en-IN | <https://www.capterra.in/software/1024558/google-optimize-360> |
| en-NZ | <https://www.capterra.co.nz/software/1024558/google-optimize-360> |
| en-SG | <https://www.capterra.com.sg/software/1024558/google-optimize-360> |
| en-ZA | <https://www.capterra.co.za/software/1024558/google-optimize-360> |

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