---
description: Get information about Google Tag Manager 360 price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Google Tag Manager 360 Price, Features, Reviews & Ratings - Capterra India
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# Google Tag Manager 360

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> Google Tag Manager 360 is a tag management system that allows enterprises to deploy and manage tags without editing site code.
> 
> Verdict: Rated **4.8/5** by 28 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Tag Manager 360?

Large companies, enterprises

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 28 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.1/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Tracking
- Dashboard Software
- Multi-Channel Attribution
- Performance Metrics

## Category

- [Marketing Analytics Software](https://www.capterra.in/directory/31018/marketing-analytics/software)

## Alternatives

1. [Google Analytics 360](https://www.capterra.in/software/177042/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.in/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Jungle Scout](https://www.capterra.in/software/210662/jungle-scout) — 4.7/5 (280 reviews)
4. [Reportei](https://www.capterra.in/software/180418/reportei) — 4.7/5 (241 reviews)
5. [AppsFlyer](https://www.capterra.in/software/156811/appsflyer) — 4.5/5 (138 reviews)

## Reviews

### "Affordable Tag Management Solution" — 4.0/5

> **Karambir** | *25 March 2024* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: First of all, it was free. More importantly, it helped us to meet an urgent business need that supported two separate research studies.
> 
> **Cons**: There is a fairly steep learning curve that comes with a product like this.
> 
> Learning curve notwithstanding, Tag Manager provided a server-based option for deploying code that could be called from research participant browsers to track their activity as part of a research study.Being a Google product, it integrated with Google Sheets seamlessly to store user activity data.

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### "Tracking at its finest" — 5.0/5

> **Jerrica** | *24 June 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: The best features of this is the ease of reporting and customization. The cost is not bad for all the information that you get from it. The reports are very easy to work with and great if you need to compile them to show figures to.
> 
> **Cons**: Setup can take a bit too long and can be tedious.
> 
> It is a wonderful product for the price. There is almost no downside and the wealth of information you can gather is well worth the effort for setup.

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### "A Must Have Tool For Marketers" — 5.0/5

> **Mithil** | *26 March 2022* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: The tool makes it extremely easy for marketing professionals and developers to deploy tags and events on the website. The feature I love about it is the ease of set up.
> 
> **Cons**: Tracking events and triggers can get a bit technical and without knowledge, it can become difficult to implement.
> 
> I have been using the product for 5 years now and absolutely love how it makes my everyday life so easy. No longer do I have to log in to the website back end to make tag changes, etc.

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### "Google Tag Manager 360- The \#1 tool for tracking website and Mobile Analytics" — 4.0/5

> **Chhaya** | *12 June 2022* | Food Production | Recommendation rating: 6.0/10
> 
> **Pros**: Within our organization, we use Google Tag Manager 360. We love its fast report generation speed. This allow us to track user activity quickly when they are on our website or using the app. For performance marketing, Google tag manager 360 is used to generate user segmentation based on particular region and to optimize user level behavior.
> 
> **Cons**: The user flow can only be visualized to a limited extent. Retroactive revision are not available. Analytics for IOS devices is limited.

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### "An absolute essential for any digital marketer setting up tracking and reporting" — 5.0/5

> **Santosh** | *15 April 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I use Google Tag Manager or GTM as we all lovingly call it every single day at work. Campaign tracking and management as well as website tracking and capturing behavioural user data is a breeze with GTM. Custom events and debugging are quite refined as well. There is a lot to love - although, on a daily basis one only thinks about what 'doesn't' work - reflecting on what I love about GTM - my tracking and reporting would be impossible without robust GTM implementation.
> 
> **Cons**: GTM can be temperamental sometimes - I have had situations where a simple regex just wouldn't match. Being a free product from Google, there is no dedicated support like we have for Google Ads. This means that if you do get stuck, you have to either rely on painfully slow email support back and forth, or digital marketing communities. I would like the support for GTM to become more robust from Google. 

Further, there is no clarity or clar documentation on server-side implementation of GTM. GTM relies on cookies, of course, and is classed as third party data collector. This won't be a thing very soon. Clearer guidelines on how Google sees GTM performing in a first-party cookie-less world wold be ideal.

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## Links

- [View on Capterra](https://www.capterra.in/software/1024564/google-tag-manager)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/245657/Google-Tag-Manager/> |
| en-AE | <https://www.capterra.ae/software/1024564/google-tag-manager> |
| en-AU | <https://www.capterra.com.au/software/1024564/google-tag-manager> |
| en-CA | <https://www.capterra.ca/software/1024564/google-tag-manager> |
| en-GB | <https://www.capterra.co.uk/software/1024564/google-tag-manager> |
| en-IE | <https://www.capterra.ie/software/1024564/google-tag-manager> |
| en-IL | <https://www.capterra.co.il/software/1024564/google-tag-manager> |
| en-IN | <https://www.capterra.in/software/1024564/google-tag-manager> |
| en-NZ | <https://www.capterra.co.nz/software/1024564/google-tag-manager> |
| en-SG | <https://www.capterra.com.sg/software/1024564/google-tag-manager> |
| en-ZA | <https://www.capterra.co.za/software/1024564/google-tag-manager> |

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