--- description: Get information about Act-On price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act-On Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Act-On](/software/103468/act-on) # Act-On Canonical: https://www.capterra.in/software/103468/act-on Page: 1 / 12\ Next: [Next page](https://www.capterra.in/software/103468/act-on?page=2) > Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle. > > Verdict: Rated **4.3/5** by 258 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Act-On? Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech). ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 258 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Act-On Software - **Location**: Portland, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: $900.00 - **Pricing model**: Usage Based - **Pricing Details**: Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Spanish - **Available Countries**: Canada, China, Germany, United Kingdom, United States ## Features - Activity Dashboard - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Scheduling - Channel Management Software - Contact Database - Contact Management Software - Conversion Tracking - Customer Engagement Software - Customer Segmentation - Data Import/Export - Drag & Drop - Drip Campaigns - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Distribution - Lead Generation Software - Lead Management Software - Lead Notifications - Lead Segmentation - Marketing Automation Software - Mobile Optimization - Multi-Campaign - Online Forms - Performance Metrics - Personalization Software - Pipeline Management - Prioritization - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Responsive Web Design - Sales Reports - Segmentation - Social Marketing - Social Media Integration - Social Media Monitoring Software - Subscriber Management - Target Account Identification - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Management Software ... and 9 more features ## Integrations (44 total) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... and 29 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Lead Nurturing Software](https://www.capterra.in/directory/31563/lead-nurturing/software) - [Social Media Management Software](https://www.capterra.in/directory/30939/social-media-management/software) - [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software) ## Alternatives 1. 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They haven't forced users to use it yet, but eventually it will replace the existing composer. > > I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid. ----- ### "A swiss army knife that can do a lot of what you need ... but not everything" — 3.0/5 > **Ben** | *2 October 2025* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real. > > **Cons**: Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. > > Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors. ----- ### "Mass marketing approach which is really effective." — 4.0/5 > **Lucy** | *25 February 2024* | Cosmetics | Recommendation rating: 9.0/10 > > **Pros**: There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly. > > **Cons**: I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far. > > Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software. ----- ### "Meeting goals and driving leads with Act-On" — 4.0/5 > **Ashley** | *21 May 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level. > > **Cons**: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects. > > Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created. ----- ### "Wonderful Product. Great Value, Amazing Results\!" — 5.0/5 > **Catherine** | *7 May 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Act-On is easy to use and great metrics\! > > **Cons**: Nothing I'd change about this software\! > > I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities. ----- Page: 1 / 12\ Next: [Next page](https://www.capterra.in/software/103468/act-on?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/103468/act-on) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data