17 years of helping Indian businesses
choose better software

What Is EQUP?

EQUP is a cloud-based CRM software that helps automate marketing, sales, and billing operations.

EQUP is designed is to bridge the gap between the currently available solutions and the requirements of small business owners.

Things that no one else offers:

- Inventory pooling.
- Free version has no feature restrictions.
- Dedicated resources to manage your account.
- Industry-specific solutions.

Who Uses EQUP?

Startups, Small and Medium size businesses who wants to generate more leads and grow their revenue from existing clients by cross and upselling their products and services.

EQUP Software - CRM
EQUP Software - Pipeline
EQUP Software - Campaign
EQUP Software - Dashboard
EQUP Software - CRM features

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EQUP Reviews for Indian Users

Average score

Overall
4.6
Ease of Use
4.7
Customer Service Software
4.8
Features
4.9
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
70%
4
20%
3
10%
Jose
Jose
bachelor in US
Verified LinkedIn User
Internet, Self Employed
Used the Software for: Free Trial
Reviewer Source

The tool that revolutionized our business management

5.0 last year

Comments: One of the things that has impressed me the most is its ease of use. The interface is intuitive and friendly, making it easy to navigate and quickly adopted by our team.

Pros:

What I liked the most is its functionality and ease of use. From the moment we implemented the software in our company, we noticed a significant change in the way we run our operations. The ability to automate tasks like lead follow up, automated email sending, and sales follow up has been really impressive.

Cons:

While this software offers many useful functions and features, it would have been beneficial to be able to sync more seamlessly with other key tools we use for marketing, communication, and data analysis. Although it offers integrations with some popular platforms, we found that some of our specific tools were not included in its list of integrations.

Marek
CEO in Poland
Financial Services Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

EQUP Review

3.0 2 years ago

Comments: My overall experience with EQUP was positive. It helped me stay organized and streamline my task management process. The ability to assign tasks, set deadlines, and track progress was beneficial for both individual and team projects. The platform was reliable and user-friendly, making it a valuable tool for enhancing productivity and collaboration.

Pros:

One of the things I liked most about EQUP was its user-friendly interface. It was intuitive and easy to navigate, making it simple to manage my tasks and projects. Additionally, the collaborative features allowed me to work efficiently with my team and stay organized.

Cons:

One aspect I liked least about EQUP was the limited integration options with other software and tools. While it provided a solid set of features for task management, it would have been more beneficial if it had seamless integrations with popular productivity tools that I already use. However, the core functionality of EQUP was still valuable.

Marc
CFO in US
Computer & Network Security, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

EQUP to help manage your business, time, invoices, and reduce headaches.

5.0 2 years ago

Comments: invoicing in the biggest one, with the ability to use the different options, and customization. as well as keeping everything in one place for your customers (CRM)

Pros:

it's quick, it's free. yes it takes a bit of time to setup, but anything worth the time does and they will hold your hand to help you set it up also (again all for free) and if it DOES save you time/money (which it will) then feel free get on the pro plan that unlocks even more features as your business grows, equp will grow with you. saving you time on the invoicing, CRM, management side of your business.

Cons:

Still relatively new, but always adding new features and the production team will always respond.

Saurabh
Marketing Manager in India
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Sign up with them and Thank me later!

5.0 2 years ago

Comments: We were not sure of using EQUP, this being a new software but after seeing the features we just though to sign up to see how it looks like! We got an email from the dedicate account manager and we scheduled a time for demo. The account manager understood our business requirements and set up our account accordingly AND THATS IT! We never looked back and still using EQUP for our marketing, sales, billing and other business needs.

Pros:

We used a lot of digital marketing software before but there was never the support how to use it correctly. We are always thankful to equp that its support team guided us how to use it's software and it helped us in lead generation as well as our image on social media platforms.

Cons:

Though they have API and webhooks for seamless integrations, direct integration with apps would have been great!

Hardeep
Admin in India
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

CRM with Industry Specific Features

5.0 2 years ago

Comments: As a multiple business owner, I am particularly impressed by EQUPs flexibility to cater to different types of businesses. I own a Services-based business where I offer services such as Training & Education, and my other business is a SaaS-based subscription service. EQUP provides industry-specific solutions for both of my businesses, and I am able to manage both of them from a single account. This makes it very convenient for me to manage and grow both of my businesses efficiently

Pros:

EQUP has a user-friendly interface which makes it easy to navigate. The platform provides a 360° customer view, giving you access to all the details of the customer's interactions with your website, past purchases, communication through calls, emails, and text messages, and the current stage of the sales pipeline. The campaign builder is easy to use and allows you to market your products through emails and text messages. The dedicated account manager helps you get familiar with the system and set up your account. Overall, EQUP is an excellent choice for businesses looking for an easy-to-use, comprehensive CRM solution.

Cons:

EQUP already has a dashboard that provides great insights about your business through Metrics and Widgets, but having the ability to create custom reports would be a great addition.

Sameer
Marketing Analyst in India
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

One stop solution for marketing, sales, billing and communication.

5.0 2 years ago

Comments: EQUP has been a game changer for our business. It has helped us streamline our processes across all aspects of our operations, including marketing, sales, social media, and billing

Pros:

User friendly and Easy to navigate interface!!!Before discovering EQUP, our business was using multiple solutions for various tasks such as Mailchimp for email marketing, Zoho for quotes and pipeline management, SproutSocial for Social Media, and Ring Central for SMS and calling. EQUP has helped us streamline our processes by consolidating all of these features in one platform. This has not only helped us save time and money, but it has also freed up human resources that were previously dedicated to managing multiple solutions.

Cons:

We run an eCommerce store powered by WooCommerce, integration with this platform would have been even more beneficial for our business

Manish
CEO in India
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

I am glad I choose EQUP after trying over 20 similar softwares.

5.0 2 years ago

Comments: Has everything I need to run my business.This gave me many other ideas/ways to promote my services. Pre-built Automations really helped me and my team to save time and money

Pros:

Awesome support: The dedicated account manager that you get is amazing. The dedicated account manager not only help you to walkthrough the system like others but actually go in and create email templates, campaigns and other automations for which I have been paying $100 an hour while using the previous software.

Cons:

An android or IOS app would have been a great to get quick notifications on phone.

Anil
Analyst in India
Design, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

One stop for all software needs

5.0 2 years ago

Comments: Getting the business solutions and handling the CRM needs is very user friendly on this platform

Pros:

Ease of usePayment processingUser friendly

Cons:

I am new user so far nothing to unlike in this software. Will see in future if any thing need upgrade.

Elisa
Elisa
Marketing Web designer in Italy
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

EQUP soluzione All in One

4.0 9 months ago

Comments: EQUP è la soluzione All in one, è perfetta per piccole aziende. Hai la gestione di tutto, non solo al livello di marketing, che utilizzo e mi sono trovata sia io che i colleghi benissimo, SMS ed Email Marketing consigliatissima!
Ma ha altre soluzioni perfette per un PMI, fatturazione, monitoraggio, Lead un CRM con i fiocchi...super consigliato!

Pros:

Un CRM completo, non solo per la parte di Marketing. Importazione ed esportazione contatti veloce e semplice. Campagne sms ed Email ben monitorate e con ottimi risultati, analisi di essa completa. Presenta anche molte soluzioni. Assistenza top

Cons:

Nessun inconveniente, bisogna prenderci la mano. Utilizzato solo per SMS ed Email marketing.

Alandra
Alandra
Assistante in Benin
Verified LinkedIn User
Computer & Network Security, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Un logiciel facile à utiliser.

4.0 last year

Pros:

Dans notre entreprise, ce logiciel a apporté des résultats positifs. Il nous a permis d’automatiser nos opérations de ventes, de marketing et de facturation. Le plus intéressant est qu’elle a de multiples fonctionnalités entièrement gratuites.

Cons:

C’est un logiciel facile à utiliser qui dispose de multiples fonctionnalités mais il est à noter qu’il y a d’importantes fonctionnalités que nous utilisons le plus dans notre travail qu’il ne contient pas.