---
description: Get information about Mida.so price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Mida.so Price, Features, Reviews & Ratings - Capterra India
---

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# Mida.so

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> An AI-powered A/B testing platform that helps you run A/B tests on autopilot.
> 
> Verdict: Rated **4.6/5** by 43 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Mida.so?

Marketing Managers,&#10;Product Managers,&#10;UI/UX Specialist,&#10;Conversion Rate Optimization (CRO) Specialists

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 43 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Mida

## Commercial Context

- **Starting Price**: $249.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Drag & Drop
- Reporting/Analytics
- Split Testing
- Third-Party Integrations
- Visual Editor

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software

## Category

- [Website Optimization Tools](https://www.capterra.in/directory/31557/website-optimization-tools/software)

## Related Categories

- [Website Optimization Tools](https://www.capterra.in/directory/31557/website-optimization-tools/software)
- [UX software](https://www.capterra.in/directory/31036/ux/software)
- [Web Analytics Software](https://www.capterra.in/directory/30073/web-analytics/software)
- [Personalization Software](https://www.capterra.in/directory/30965/personalization/software)
- [AB Testing Software](https://www.capterra.in/directory/30896/ab-testing/software)

## Alternatives

1. [ConvertCart](https://www.capterra.in/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews)
2. [Croct](https://www.capterra.in/software/1052152/croct) — 4.9/5 (13 reviews)
3. [Instapage](https://www.capterra.in/software/141695/instapage) — 4.5/5 (365 reviews)
4. [Unbounce](https://www.capterra.in/software/145639/unbounce) — 4.5/5 (257 reviews)
5. [Echobox](https://www.capterra.in/software/196249/echobox) — 4.7/5 (96 reviews)

## Reviews

### "Probably the best starter A/B testing tool for framer I know" — 4.0/5

> **shubh** | *21 October 2024* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: the most simple integration for A/B testing on framer - exactly what i care abput
> 
> **Cons**: the Ui of the product is a bit confusing. It can be cleaner and better.
> 
> good - its simple, has a generous free plan for up to 50k users and takes like 5 minutes to set up and run.

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### "Only Product that let's you A/B test your website with Ease" — 5.0/5

> **Hardik** | *5 October 2024* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: The thing that I most like about Mida is its ease of use when it comes to implementing on Framer using just a single code and its ability to A/B Test for free.
> 
> **Cons**: The guides on how to get started with Mida.so need to be easily accessible in accordance with a specific site builder tool. It also took me quite a while with my other accounts to figure out how to get started with it in the first place. Even the Onboarding could be smoother.
> 
> My overall experience with Mida is overwhelmingly positive. It lets us A/B test our websites' copy and a whole bunch of other things without slowing down the website.

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### "Mida.so - Midas touch for Conversions" — 5.0/5

> **Sam** | *25 August 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Very lightweight and generous Free plan makes it a no brainer
> 
> **Cons**: Wish there's a better pricing so it does not jump from 0 to $100+

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### "Easy to set up, easy to use" — 5.0/5

> **Daniel** | *11 June 2024* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable. In the realm of web performance, where Core Web Vitals are becoming increasingly important, Mida's minimal impact is a significant advantage. It's evident that the Mida team has put considerable effort into optimizing their tool to ensure that even the most complex tests do not unduly affect website performance, which is a testament to their commitment to providing a user-friendly and efficient tool.
> 
> **Cons**: In the dynamic environment of a startup, it's commendable that your team has managed to maintain a consistent track record of resolving incidents within 48 hours. This demonstrates a strong commitment to service quality and customer satisfaction. The absence of certain integrations, such as Teams or Zapier, does highlight areas for potential growth and expansion. It's important for startups to continuously evolve their product offerings to meet the diverse needs of their user base. Visual bugs can be a common challenge for newer tools in the market; however, they offer an opportunity for continuous improvement and refinement of the user experience. Lastly, while documentation is a work in progress, the responsive feedback mechanism you've described is a positive step towards building a comprehensive knowledge base for your users. It's these iterative improvements that often contribute to the long-term success and resilience of a startup.

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### "Exceptional A/B testing software. Highly recommend" — 5.0/5

> **Daniel** | *22 December 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: It is so easy to use and is completely free from bloat. It does just what we need, and nothing more.
> 
> **Cons**: My only request is the ability to A/B test via traffic splitting. If it already has this functionality please forgive me.
> 
> Exceptional. Best tool available and affordable pricing. There is not a single thing I can fault. It’s been game changing for our CRO and marketing operations generally.

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## Links

- [View on Capterra](https://www.capterra.in/software/1058588/mida-so)

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