---
description: Get information about YouGov BrandIndex price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: YouGov BrandIndex Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [YouGov BrandIndex](/software/1072513/YouGov-BrandIndex)

# YouGov BrandIndex

Canonical: https://www.capterra.in/software/1072513/YouGov-BrandIndex

> YouGov BrandIndex is a daily brand and competitor tracking software that provides always-on tracking of key brand health metrics.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses YouGov BrandIndex?

YouGov BrandIndex is a daily brand and competitor tracking platform that delivers always-on tracking of key brand health metrics through an industry-leading platform.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: YouGov
- **Location**: London, UK
- **Founded**: 2000

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- Benchmarking
- Brand Tracking
- Competitive Analysis
- Monitoring
- Performance Metrics
- Reporting/Analytics
- Trend Analysis
- Visual Analytics

## Category

- [Competitive Intelligence Software](https://www.capterra.in/directory/30539/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.capterra.in/directory/30539/competitive-intelligence/software)
- [Business Intelligence Software](https://www.capterra.in/directory/23/business-intelligence/software)
- [Brand Management Tool](https://www.capterra.in/directory/30531/brand-management/software)
- [Social Media Analytics Tools](https://www.capterra.in/directory/31655/social-media-analytics-tools/software)
- [Market Research Software](https://www.capterra.in/directory/10041/market-research/software)

## Alternatives

1. [Zoho Social](https://www.capterra.in/software/159351/zoho-social) — 4.7/5 (3388 reviews)
2. [Asana](https://www.capterra.in/software/120550/asana-pm) — 4.5/5 (13547 reviews)
3. [Hootsuite](https://www.capterra.in/software/121701/hootsuite) — 4.4/5 (3795 reviews)
4. [Wrike](https://www.capterra.in/software/76113/wrike) — 4.4/5 (2887 reviews)
5. [Brand24](https://www.capterra.in/software/149054/brand24) — 4.7/5 (254 reviews)

## Reviews

### "Best tool to get customer perception insights about your brand" — 5.0/5

> **Thibault** | *21 October 2025* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: This survey tool is very intuitive, and best tool to quickly get customer insights (just few days are needed to collect the first data)
> 
> **Cons**: The access of this platform remains a bit expensive, especially for smaller companies like startups. Yet, they remain the best tool to use
> 
> Yougov BrandIndex is the best platform to collect brand awareness (aided \& unaided) and customer perceptions data for your brand(s), competitors and market

## Links

- [View on Capterra](https://www.capterra.in/software/1072513/YouGov-BrandIndex)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10025939/YouGov-BrandIndex/> |
| en-AE | <https://www.capterra.ae/software/1072513/YouGov-BrandIndex> |
| en-AU | <https://www.capterra.com.au/software/1072513/YouGov-BrandIndex> |
| en-CA | <https://www.capterra.ca/software/1072513/YouGov-BrandIndex> |
| en-GB | <https://www.capterra.co.uk/software/1072513/YouGov-BrandIndex> |
| en-IE | <https://www.capterra.ie/software/1072513/YouGov-BrandIndex> |
| en-IL | <https://www.capterra.co.il/software/1072513/YouGov-BrandIndex> |
| en-IN | <https://www.capterra.in/software/1072513/YouGov-BrandIndex> |
| en-NZ | <https://www.capterra.co.nz/software/1072513/YouGov-BrandIndex> |
| en-SG | <https://www.capterra.com.sg/software/1072513/YouGov-BrandIndex> |
| en-ZA | <https://www.capterra.co.za/software/1072513/YouGov-BrandIndex> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra India","address":{"@type":"PostalAddress","addressLocality":"Mumbai","addressRegion":"MH","postalCode":"400051","streetAddress":"Gartner India Research & Advisory Services Pvt. Ltd. Raheja Towers 2nd Floor C-30 G- Block Bandra East Mumbai 400051 India"},"description":"Capterra India helps businesses find the best software. With verified reviews, prices & features, our interactive tool makes software selection fast & easy.","email":"info.india@gartner.com","url":"https://www.capterra.in/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.in/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/@CapterraIndia"]},{"name":"YouGov BrandIndex","description":"YouGov BrandIndex is a daily brand and competitor tracking platform that delivers always-on tracking of key brand health metrics through an industry-leading platform.  \n\nIt offers deep insights into brand health by helping brands track performance, benchmark against competitors, and uncover emerging trends in real-time – all with over 15 years of historical data updated daily.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6e46ada6-9b9c-4309-96fb-3a9e202dc210.png","url":"https://www.capterra.in/software/1072513/YouGov-BrandIndex","@id":"https://www.capterra.in/software/1072513/YouGov-BrandIndex#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.in/software/1072513/YouGov-BrandIndex#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is YouGov BrandIndex?","@type":"Question","acceptedAnswer":{"text":"YouGov BrandIndex is a daily brand and competitor tracking platform that delivers always-on tracking of key brand health metrics through an industry-leading platform.It offers deep insights into brand health by helping brands track performance, benchmark against competitors, and uncover emerging trends in real-time – all with over 15 years of historical data updated daily.","@type":"Answer"}},{"name":"Who Uses YouGov BrandIndex?","@type":"Question","acceptedAnswer":{"text":"YouGov BrandIndex is a daily brand and competitor tracking platform that delivers always-on tracking of key brand health metrics through an industry-leading platform.","@type":"Answer"}}]},{"@id":"https://www.capterra.in/software/1072513/YouGov-BrandIndex#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Competitive Intelligence Software","position":2,"item":"/directory/30539/competitive-intelligence/software","@type":"ListItem"},{"name":"YouGov BrandIndex","position":3,"item":"/software/1072513/YouGov-BrandIndex","@type":"ListItem"}]}]}
</script>