--- description: Get information about MailUp price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: MailUp Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [MailUp](/software/127970/mailup) # MailUp Canonical: https://www.capterra.in/software/127970/mailup Page: 1 / 5\ Next: [Next page](https://www.capterra.in/software/127970/mailup?page=2) > MailUp is a simple and scalable solution to create, automate and customize Email, SMS Messaging Apps marketing campaigns. > > Verdict: Rated **4.4/5** by 94 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses MailUp? Small and Mid-market ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 94 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: TeamSystem - **Location**: Pesaro, Italy - **Founded**: 1979 ## Commercial Context - **Starting Price**: €39.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: For Email: Unlimited emails sent and unlimited contacts with a fixed price. Price depends on the sending speed. For Text (SMS): No fixed costs, no annual fees. Users pay only for what they send. Contact MailUp for detailed pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPad (Mobile) - **Supported Languages**: Danish, English, French, Indonesian, Italian, Japanese, Portuguese, Spanish, Traditional Chinese - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Italy, Japan, Mexico, United Kingdom, United States ## Features - 2-Way Messaging - A/B Testing - API - Audience Targeting - Autoresponders - CAN-SPAM Compliance - Campaign Management Software - Collaboration Tools - Contact Management Software - Customer Segmentation - Customizable Fields - Data Import/Export - Delivery Tracking - Design Management - Drip Campaigns - Event Triggered Actions - Landing Pages/Web Forms - Lead Segmentation - List Management - Mailer Templates - Mass Texting - Message Personalization - Mobile Coupons - Mobile Optimization - Multi-Channel Communication - Performance Metrics - Personalization Software - Push Notifications Software - Reporting/Analytics - SMS Marketing - Scheduled Messaging - Signature Management - Subscriber Management - Template Management - WYSIWYG Editor ## Integrations (15 total) - Adobe Commerce - Cyclr - Drupal - LeadsBridge - Meta for Business - Operations Hub - PrestaShop - Salesforce Sales Cloud - Shopify - Stamplay - Vtiger CRM - WooCommerce - WordPress - Zapier - Zoho CRM ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [SMS Marketing Software](https://www.capterra.in/directory/30842/sms-marketing/software) ## Related Categories - [SMS Marketing Software](https://www.capterra.in/directory/30842/sms-marketing/software) - [Email Management Software](https://www.capterra.in/directory/30553/email-management/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.in/directory/31308/mobile-marketing/software) - [Conversational Marketing Platform](https://www.capterra.in/directory/31562/conversational-marketing-platform/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.in/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Systeme.io](https://www.capterra.in/software/198994/systeme) — 4.8/5 (2126 reviews) 5. [Constant Contact](https://www.capterra.in/software/31898/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "GREAT TOOL FOR DIGITAL PRODUCT MARKETING" — 4.0/5 > **Balayo** | *26 January 2024* | Computer Networking | Recommendation rating: 7.0/10 > > **Pros**: 1. Allows creation of distribution lists and recipient groups. 2. Great responsiveness of premade templates to all email clients both web-based > > **Cons**: slow newletter sending speeds, which affects overall efficicacy with some big down-time. Pricing is relatively high as my personal opinion. > > Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help. ----- ### "Email marketing for everybody" — 4.0/5 > **Simone** | *7 September 2022* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates. > > **Cons**: The above mentioned non tech approach can lead to a bit of a mess if not handled carefully. The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear. > > MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast. A better UI could improve the User Experience. ----- ### "It does its job but the user experience could definitely be improved" — 3.0/5 > **Joshua** | *30 June 2022* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty. The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing. > > **Cons**: The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant. Particularly boring is the inability to access from two devices at the same time without activating a paid package. > > My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite. ----- ### "Great product at a competitive price" — 4.0/5 > **Verified Reviewer** | *29 December 2022* | Luxury Goods & Jewelry | Recommendation rating: 8.0/10 > > **Pros**: The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service. > > **Cons**: The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery > > The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue. ----- ### "What you need, with no frills" — 4.0/5 > **Guido** | *29 November 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options). > > **Cons**: The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice). > > I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.in/software/127970/mailup?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/127970/mailup) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | sv | | ----- ## Structured Data