---
description: Get information about Ortto price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Ortto Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [All-in-One Marketing Platform](/directory/32155/all-in-one-marketing/software) > [Ortto](/software/131879/autopilot)

# Ortto

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> Build journeys that drive revenue. Your customer data, marketing automation \&amp; analytics, together.
> 
> Verdict: Rated **4.6/5** by 112 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Ortto?

Ortto is used by SaaS, ecommerce, not-for-profit, B2B or B2C, from startups to the Fortune 500.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 112 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ortto
- **Founded**: 2012

## Commercial Context

- **Starting Price**: $199.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, New Zealand, United Kingdom, United States

## Features

- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Query
- Behavioral Targeting
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management Software
- Contact Database
- Contact Management Software
- Content Management Software (CMS)
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard Creation
- Dashboard Software
- Data Connectors
- Data Import/Export
- Data Management Software
- Data Visualization Software
- Email Tracking Software
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Generation Software
- Marketing Automation Software
- Marketing Management
- Match & Merge
- Mobile Optimization
- Multi-Campaign
- Multiple Data Sources
- Performance Metrics
- Personalization Software
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Social Marketing
- Social Media Integration
- Subscriber Management
- Target Account Identification
- Trend Analysis
- Visual Analytics
- Website Analytics

... and 29 more features

## Integrations (27 total)

- BigCommerce
- Calendly
- Chargebee
- Google Ads
- Gorgias
- HubSpot CRM
- Instapage
- Intercom
- LiveChat
- Lob
- Meta for Business
- Pipedrive
- PrestaShop
- Recurly
- Salesforce Sales Cloud

... and 12 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [All-in-One Marketing Platform](https://www.capterra.in/directory/32155/all-in-one-marketing/software)

## Related Categories

- [All-in-One Marketing Platform](https://www.capterra.in/directory/32155/all-in-one-marketing/software)
- [AI Marketing Tools](https://www.capterra.in/directory/34136/ai-marketing-tools/software)
- [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)
- [Lead Generation Software](https://www.capterra.in/directory/30963/lead-generation/software)

## Alternatives

1. [MailerFind](https://www.capterra.in/software/1038455/mailerfind) — 4.7/5 (498 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.in/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Omnisend](https://www.capterra.in/software/153508/omnisend) — 4.7/5 (836 reviews)
4. [Lead Forensics](https://www.capterra.in/software/156889/lead-forensics) — 4.5/5 (235 reviews)
5. [Seamless](https://www.capterra.in/software/207295/seamless-ai) — 4.5/5 (487 reviews)

## Reviews

### "Do yourself a favour and use Ortto\!" — 5.0/5

> **Cameron** | *13 November 2024* | Public Policy | Recommendation rating: 10.0/10
> 
> **Pros**: They system strikes the perfect balance between being powerful AND easy to use. It's almost magical\!&#10;&#10;The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud.
> 
> **Cons**: Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works.
> 
> Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive.

-----

### "Good tool but some things to improve" — 3.0/5

> **Adrien** | *19 May 2020* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: I like the simplicity and the design of the tool. It's very easy to understand and to set up. There a lot of connections with other platforms such ad Google Ads Facebook and CRMs.
> 
> **Cons**: I do not like the price model, it's quite expansive. Be careful. And the connectivity with Pipedrive is not very good.
> 
> Autopilot has been a good tool to use but we had too many issues with the tool. There were a lot of disconnections with Pipedrive. The e-mail features are not that great.

-----

### "Does not worth it's money" — 3.0/5

> **Aleksandr** | *25 April 2021* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: I can not withstand the temptation to compare Autopilot to Intercom. So.. 2 rewievs in 1? &#10;It is somehow more stable than Intercom and overall offers a bit smoother experience. API server are bit more stable, less 500. &#10;Dashboard is ... standard. I mean at some point Autopilot and Intercom dashboards become prety much the same having the main differences in namings. &#10;Autopilot have journeys which are the same as Intercoms lifecycles (onboardings), there are the same chats, same integrations, same conversation channels. &#10;API recently got a long awaited updated and email is no longer the sole unique key - the thing that drove a number of customers including me away, because sometimes it is required to have different customers with a same email or without email at all. Well, now it is fixed.
> 
> **Cons**: Autopilot offers no client libs except for JavaScript. You want to use it - you write your own client library, this is something you better keep in mind if your scenario includes server side events. &#10;It's API is somewhat cumbersome to understand. &#10;The technical support is a bit better that Intercoms, but I can not say it was of a much help.&#10;Probably the biggest issue we faced with autopilot is constant feeling that product developers would prefer not to meet client's need, they are living in a world where clients solve their problems on their own. &#10;Ivory tower one could say, huh?
> 
> Overall, Autopilot seems to lag behind of Intercom in a term of features, developer support, documentation, and adoption. There are much less how to's, and it is rarely discussed on the internet. &#10;In my opinion, it is poorly priced in a terms of proce-features. &#10;I'd keep an eye on it as it may be able to make a leap and offer full-fledged solution. It is not there yet.

-----

### "Modern Marketing Automation" — 5.0/5

> **Dale** | *11 September 2023* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point.
> 
> **Cons**: Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor.
> 
> It's been great to implement and continue to build operations on top of.

-----

### "A great tool, with great visual cues, powerful automation and integrations" — 5.0/5

> **Kate** | *26 February 2020* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to.  Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand.  Autopilot has done an amazing job of making the building of the workflows collaborative as well.  Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later. &#10;&#10;The email, CRM, Slack integrations are all easy to set up and use as well.
> 
> **Cons**: I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform.  Building and editing an individual email is simple enough, but managing the full list can be tricky.   &#10;&#10;The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful.  It's easy to trust that they will continue to improve this.
> 
> Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content.  &#10;&#10;No regrets.  It's perfect for teams that are just starting out.

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## Links

- [View on Capterra](https://www.capterra.in/software/131879/autopilot)

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