--- description: Get information about BenchmarkONE price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BenchmarkONE Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [BenchmarkONE](/software/132719/hatchbuck) # BenchmarkONE Canonical: https://www.capterra.in/software/132719/hatchbuck Page: 1 / 7\ Next: [Next page](https://www.capterra.in/software/132719/hatchbuck?page=2) > BenchmarkONE is a CRM and marketing automation platform designed specifically for SMBs and marketing agencies. > > Verdict: Rated **4.4/5** by 155 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses BenchmarkONE? BenchmarkONE is a sales and marketing platform for marketing agencies and small businesses that want a simple, affordable way to manage contacts, improve follow-up and win more customers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 155 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Polaris Software - **Location**: St. Louis, US ## Commercial Context - **Starting Price**: $49.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Plans for every budget. Check out our Free Forever plan: 250 contacts and 500 emails per month\! Paid plans starting at $29/month. Save when you choose annual pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling Software - Autoresponders - CRM Software - Campaign Analytics - Campaign Management Software - Collaboration Tools - Contact Management Software - Customer Database - Customizable Fields - Document Storage - Drip Campaigns - Dynamic Content - Email Management Software - Email Marketing Software - Email Tracking Software - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Generation Software - Lead Management Software - Lead Nurturing Software - Lead Qualification - Marketing Automation Software - Mobile Access - Multi-Channel Marketing - Personalization Software - Pipeline Management - ROI Tracking - Reporting/Analytics - Sales Pipeline Management - Segmentation - Task Management Software - Template Management - Third-Party Integrations - Website Visitor Tracking - Workflow Management Software ## Integrations (40 total) - Acuity Scheduling - Alchemer - BigCommerce - Bookafy - Eventbrite - Formstack Forms - FreshBooks - FullContact - Gmail - GoTo Meeting - GoTo Training - GoTo Webinar - Google Contacts - Google Drive - Gravity Forms ... and 25 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support ## Category - [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software) ## Related Categories - [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software) - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Advertising Agency Software](https://www.capterra.in/directory/30736/advertising-agency/software) - [Email Management Software](https://www.capterra.in/directory/30553/email-management/software) - [Lead Management Software](https://www.capterra.in/directory/30017/lead-management/software) ## Alternatives 1. [monday.com](https://www.capterra.in/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [EngageBay CRM](https://www.capterra.in/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Freshsales](https://www.capterra.in/software/155563/freshsales) — 4.5/5 (621 reviews) 4. [Spotler CRM](https://www.capterra.in/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) 5. [Keap](https://www.capterra.in/software/76390/infusionsoft) — 4.1/5 (1298 reviews) ## Reviews ### "The happy lil' secret in the automated marketing world\!" — 5.0/5 > **George** | *25 July 2018* | Management Consulting | Recommendation rating: 10.0/10 > > **Pros**: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all\! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more\! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy\! > > **Cons**: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-( > > Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects. ----- ### "Hatchbuck hits a sweet spot" — 5.0/5 > **Peter** | *6 February 2020* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Very good value for the money. The scoring is very helpful in qualifying prospects and interest. > > **Cons**: Not much. It hits the highlights and is affordable. > > Sales engagement and qualification ----- ### "Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work" — 1.0/5 > **Christoph** | *18 May 2017* | Management Consulting | Recommendation rating: 2.0/10 > > **Pros**: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy > > **Cons**: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above. > > Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now. ----- ### "Great tool for starting your SaaS business" — 5.0/5 > **Dana** | *27 January 2021* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Ease of use, ability to get it set up without engineers The tasks and campaigns are also AWESOME > > **Cons**: Would love if you could text from the platform to customers ----- ### "Haven't had a bad experience with it yet, awesome CRM" — 5.0/5 > **Pat** | *1 November 2018* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Email Drop Campaigns Email Templates Provided Easy to Use > > **Cons**: The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once. > > Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that. ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.in/software/132719/hatchbuck?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/132719/hatchbuck) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data