---
description: Get information about Act! price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
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title: Act! Price, Features, Reviews & Ratings - Capterra India
---

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# Act\!

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> Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
> 
> Verdict: Rated **3.9/5** by 909 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Act\!?

Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 909 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.6/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: St. Petersburg, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: $30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: France, Germany, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Appointment Scheduling Software
- Batch Processing
- CRM Software
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management Software
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Reports
- Data Import/Export
- Data Security
- Document Storage
- Drip Campaigns
- Email Management Software
- Email Marketing Software
- For Insurance Industry
- Insurance Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Pipeline Management
- Quotes/Estimates
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting Software
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Task Management Software
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management Software

... and 4 more features

## Integrations (24 total)

- BigCommerce
- Dropbox Business
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)
- [Sales Force Automation Software](https://www.capterra.in/directory/12/sales-force-automation/software)
- [Customer Service Software](https://www.capterra.in/directory/22/customer-service/software)
- [Contact Management Software](https://www.capterra.in/directory/30016/contact-management/software)

## Alternatives

1. [Zoho CRM](https://www.capterra.in/software/155928/zoho-crm) — 4.3/5 (6973 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.in/software/204998/bigin-by-zoho-crm) — 4.7/5 (730 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.in/software/61368/salesforce) — 4.4/5 (18782 reviews)
4. [HubSpot CRM](https://www.capterra.in/software/152373/hubspot-crm) — 4.5/5 (4458 reviews)
5. [Dynamics 365](https://www.capterra.in/software/157279/dynamics-365) — 4.4/5 (5822 reviews)

## Reviews

### "ACT Works for this Sales Guy" — 5.0/5

> **Marc** | *28 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people.
> 
> **Cons**: It takes up a lot of memory and with a low gig computer can be an issue.
> 
> I have used it for over 25 years and I find it invaluable.

-----

### "Act\! CRM, a product that evolves to meet your needs" — 5.0/5

> **David** | *23 April 2026* | Architecture & Planning | Recommendation rating: 10.0/10
> 
> **Pros**: It's UX and UI.  Combine that with the peace of mind knowing our data is secure, and the amazing customer support whenever we have a question or the on-going training for using Act\! and mobile access, we feel that those features alone elevate the value for money about our investment to manage our emails for our marketing and sales team.
> 
> **Cons**: At times, the in-depth customisation capabilities can feel a little clunky and slow, which can add to a loss of efficiency of human capital.
> 
> Very positive and driven.  Even though the in-depth customisation may slow things down from time-to-time, the robustness does give us the ability to fully customize the product that matches our needs.

-----

### "It works fine when it's not glitchy" — 3.0/5

> **Kevin** | *23 April 2026* | Financial Services Software | Recommendation rating: 4.0/10
> 
> **Pros**: Sharing a calendar and viewing others event is helpful. Also, creating to-do items and appointments for others. We also use it to reserve our conference room.
> 
> **Cons**: Notifications for to-do items aren't prominent enough. The alerts should pop up like appointment reminders do.
> 
> It's okay. We don't use the actual CRM but only the calendar and contact info because there is so much legacy info in there.

-----

### "You can go home again w/all the modern technology" — 5.0/5

> **James** | *30 January 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: It’s ease of use. Great  onboarding so it feels like home again. Email features are great too, and are easy to use.
> 
> **Cons**: I have trouble if I have to move fields around. I’m a one man band with multiple email addresses. Unfortunately, I cannot afford multiple ACT accounts.
> 
> If you used ACT years ago, and left? Go back. This is the way it used to be. But their  \[sensitive content hidden\] and his team have brought all the things that were great about it 30 years ago and now it’s in the 21st Century.

-----

### "Useful but we need to help ourselves" — 4.0/5

> **Vanessa** | *23 April 2026* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: Saves without wiping out someone else's work on another computer and online. &#10;Customer Support was great when we were having trouble installing due to our internet. Everyone kept on top of it.&#10;Have not had a chance to dive in to use it. Hope to this year.
> 
> **Cons**: The annual fee to use it. When I first started with ACT\! it was a software purchase. I much prefer it that way. The expense is killing us right now until we get everything caught up.&#10;Having troubles with sync'ing computer with online. Need to call CS for help with this. Also having trouble figuring out a way to NOTE all at once and then delete those from a lookup. Again need to research and/or call CS.
> 
> Have used it for many years but had a wide gap in there before we got back to it. Hoping to get everything caught up so that we can actually use ACT to our benefit\!

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## Links

- [View on Capterra](https://www.capterra.in/software/133171/act)

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| de-AT | <https://www.capterra.at/software/133171/act> |
| de-CH | <https://www.capterra.ch/software/133171/act> |
| en | <https://www.capterra.com/p/175860/Act/> |
| en-AE | <https://www.capterra.ae/software/133171/act> |
| en-AU | <https://www.capterra.com.au/software/133171/act> |
| en-CA | <https://www.capterra.ca/software/133171/act> |
| en-GB | <https://www.capterra.co.uk/software/133171/act> |
| en-IE | <https://www.capterra.ie/software/133171/act> |
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| fr-BE | <https://fr.capterra.be/software/133171/act> |
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| pt | <https://www.capterra.com.br/software/133171/act> |
| pt-PT | <https://www.capterra.pt/software/133171/act> |

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