---
description: Get information about Act! price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act! Price, Features, Reviews & Ratings - Capterra India
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act)

# Act\!

Canonical: https://www.capterra.in/software/133171/act

Page: 1 / 38\
Next: [Next page](https://www.capterra.in/software/133171/act?page=2)

> Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
> 
> Verdict: Rated **3.9/5** by 921 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Act\!?

Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 921 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.6/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: St. Petersburg, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: $30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Appointment Scheduling Software
- Batch Processing
- CRM Software
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management Software
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Reports
- Data Import/Export
- Data Security
- Document Storage
- Drip Campaigns
- Email Management Software
- Email Marketing Software
- For Insurance Industry
- Insurance Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Pipeline Management
- Quotes/Estimates
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting Software
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Task Management Software
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management Software

... and 4 more features

## Integrations (24 total)

- BigCommerce
- Dropbox Business
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.in/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software)
- [Sales Force Automation Software](https://www.capterra.in/directory/12/sales-force-automation/software)
- [Customer Service Software](https://www.capterra.in/directory/22/customer-service/software)
- [Contact Management Software](https://www.capterra.in/directory/30016/contact-management/software)

## Alternatives

1. [Zoho CRM](https://www.capterra.in/software/155928/zoho-crm) — 4.3/5 (6982 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.in/software/204998/bigin-by-zoho-crm) — 4.7/5 (738 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.in/software/61368/salesforce) — 4.4/5 (18790 reviews)
4. [HubSpot CRM](https://www.capterra.in/software/152373/hubspot-crm) — 4.5/5 (4468 reviews)
5. [Dynamics 365](https://www.capterra.in/software/157279/dynamics-365) — 4.4/5 (5833 reviews)

## Reviews

### "ACT Works for this Sales Guy" — 5.0/5

> **Marc** | *28 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people.
> 
> **Cons**: It takes up a lot of memory and with a low gig computer can be an issue.
> 
> I have used it for over 25 years and I find it invaluable.

-----

### "Our Old Friend" — 5.0/5

> **Darron** | *29 May 2026* | Insurance Software | Recommendation rating: 8.0/10
> 
> **Pros**: Simple interface which keeps important data and history easily accessible.  Not too flashy and not too buggy.
> 
> **Cons**: Continually upgrades over the years.  If something isn't broke I would prefer it be left alone.  I don't need my CRM to do everything just keep my pipeline organized.
> 
> I have been using ACT since it was a Win3.1 product.  Over the years it has continued to evolve with various owners at the helm, but continues to fulfill its core purpose for us.

-----

### "Owner/sales manager" — 3.0/5

> **Bob** | *8 May 2026* | Architecture & Planning | Recommendation rating: 4.0/10
> 
> **Pros**: The history we are able to save was valuable and we resisted making a switch but now I believe we will have to switch. I wanted to control my history now we will likely loss it when we switchn
> 
> **Cons**: Newest updates, support, I ended up having to hire a company to try  to help us fix things. Mail merge, stopped working because of updates,...
> 
> Had for over 20 year the last 3 have been miserable\! I think my previous comments explain my overall experience

-----

### "Act's New Enhancements" — 4.0/5

> **James** | *2 April 2026* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: The pro I like the most about Act is the customer tables, however I am still learning how to effectively design and use these tables.
> 
> **Cons**: Support at Act is a challenge as the organization is looking to better support as some of the new products are not managed well when they are out for the Act client support.  With my new business Real Estate it would be more prudent in having the ability of managing contacts to properties and properties to contacts.
> 
> Act is customizable like many of the other CRM Tools on the market.  Customization must come with details learning tools so we as customer's can see how these differences will enhance our businesses.

-----

### "Great ACT\!" — 5.0/5

> **Russ** | *15 May 2026* | Legal Services | Recommendation rating: 10.0/10
> 
> **Pros**: I use Act to manage a wide range of activities, including phone calls, meetings, administrative tasks and personal tasks.  My life would be more difficult without this program\!
> 
> **Cons**: Because it's so easy to schedule activities, I find myself scheduling more things than I have time to get done.  But that's my problem.
> 
> Very positive\! I find it very easy to schedule activities and maintain contact with the important people in my life\!

-----

Page: 1 / 38\
Next: [Next page](https://www.capterra.in/software/133171/act?page=2)

## Links

- [View on Capterra](https://www.capterra.in/software/133171/act)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/133171/act> |
| de-AT | <https://www.capterra.at/software/133171/act> |
| de-CH | <https://www.capterra.ch/software/133171/act> |
| en | <https://www.capterra.com/p/175860/Act/> |
| en-AE | <https://www.capterra.ae/software/133171/act> |
| en-AU | <https://www.capterra.com.au/software/133171/act> |
| en-CA | <https://www.capterra.ca/software/133171/act> |
| en-GB | <https://www.capterra.co.uk/software/133171/act> |
| en-IE | <https://www.capterra.ie/software/133171/act> |
| en-IL | <https://www.capterra.co.il/software/133171/act> |
| en-IN | <https://www.capterra.in/software/133171/act> |
| en-NZ | <https://www.capterra.co.nz/software/133171/act> |
| en-SG | <https://www.capterra.com.sg/software/133171/act> |
| en-ZA | <https://www.capterra.co.za/software/133171/act> |
| es | <https://www.capterra.es/software/133171/act> |
| es-AR | <https://www.capterra.com.ar/software/133171/act> |
| es-CL | <https://www.capterra.cl/software/133171/act> |
| es-CO | <https://www.capterra.co/software/133171/act> |
| es-CR | <https://www.capterra.co.cr/software/133171/act> |
| es-DO | <https://www.capterra.do/software/133171/act> |
| es-EC | <https://www.capterra.ec/software/133171/act> |
| es-MX | <https://www.capterra.mx/software/133171/act> |
| es-PA | <https://www.capterra.com.pa/software/133171/act> |
| es-PE | <https://www.capterra.pe/software/133171/act> |
| fr | <https://www.capterra.fr/software/133171/act> |
| fr-BE | <https://fr.capterra.be/software/133171/act> |
| fr-CA | <https://fr.capterra.ca/software/133171/act> |
| fr-LU | <https://www.capterra.lu/software/133171/act> |
| it | <https://www.capterra.it/software/133171/act> |
| nl | <https://www.capterra.nl/software/133171/act> |
| nl-BE | <https://www.capterra.be/software/133171/act> |
| pt | <https://www.capterra.com.br/software/133171/act> |
| pt-PT | <https://www.capterra.pt/software/133171/act> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra India","address":{"@type":"PostalAddress","addressLocality":"Mumbai","addressRegion":"MH","postalCode":"400051","streetAddress":"G2.com, Inc. Raheja Towers 2nd Floor C-30 G- Block Bandra East Mumbai 400051 India"},"description":"Capterra India helps businesses find the best software. With verified reviews, prices & features, our interactive tool makes software selection fast & easy.","email":"Global@capterra.com","url":"https://www.capterra.in/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.in/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/@CapterraIndia"]},{"name":"Act!","description":"Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results.\n\nAct! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.\n\nFor 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5483b133-40e6-480f-a4dd-2863676b4ecc.webp","url":"https://www.capterra.in/software/133171/act","@type":"SoftwareApplication","@id":"https://www.capterra.in/software/133171/act#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.in/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":921,"ratingValue":3.9},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@type":"FAQPage","@id":"https://www.capterra.in/software/133171/act#faqs","mainEntity":[{"name":"What Is Act!?","@type":"Question","acceptedAnswer":{"text":"Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results.Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.","@type":"Answer"}},{"name":"Who Uses Act!?","@type":"Question","acceptedAnswer":{"text":"Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/2/customer-relationship-management/software","@type":"ListItem"},{"name":"Act!","position":3,"item":"/software/133171/act","@type":"ListItem"}],"@id":"https://www.capterra.in/software/133171/act#breadcrumblist"}]}
</script>
