--- description: Get information about Adobe Campaign price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Campaign Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Adobe Campaign](/software/135159/adobe-campaign) # Adobe Campaign Canonical: https://www.capterra.in/software/135159/adobe-campaign Page: 1 / 9\ Next: [Next page](https://www.capterra.in/software/135159/adobe-campaign?page=2) > Enterprise cross-channel campaign marketing application enabling brands to design, develop \& deliver personalized marketing campaigns. > > Verdict: Rated **4.4/5** by 186 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Adobe Campaign? A cross-channel marketing application that enables B2C enterprise brands to unify customer \& business data, distill audience insights, and design, develop and send personalized marketing campaigns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 186 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support Software | 4.0/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Adobe directly for pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Autoresponders - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Collaboration Tools - Contact Database - Contact Management Software - Content Management Software (CMS) - Conversion Tracking - Customizable Fields - Dashboard Software - Drip Campaigns - Dynamic Content - Email Marketing Software - Engagement Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Distribution - Lead Generation Software - Lead Management Software - Lead Nurturing Software - Lead Qualification - Lead Segmentation - Marketing Automation Software - Mobile Optimization - Multi-Campaign - Multi-Channel Campaigns - Multi-Channel Marketing - Performance Metrics - Pipeline Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Segmentation - Social Marketing - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Management Software ## Integrations (8 total) - ClickTale - Email on Acid - Invoca - Litmus - Oracle CRM On Demand - Smartling - Tableau - XM for Strategy & Research ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software) ## Related Categories - [Campaign Management Software](https://www.capterra.in/directory/30012/campaign-management/software) - [Email Marketing Tool](https://www.capterra.in/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Lead Management Software](https://www.capterra.in/directory/30017/lead-management/software) - [Brand Management Tool](https://www.capterra.in/directory/30531/brand-management/software) ## Alternatives 1. [Brevo](https://www.capterra.in/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.in/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [Google Ads](https://www.capterra.in/software/213339/google-ads) — 4.4/5 (1006 reviews) 4. [ActiveCampaign](https://www.capterra.in/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.in/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Unleash Campaign Brilliance" — 4.0/5 > **Pamela** | *21 October 2024* | Financial Services Software | Recommendation rating: 9.0/10 > > **Pros**: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building. > > **Cons**: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible. > > Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time. ----- ### "Good user interface for day to day marketing campaigns" — 4.0/5 > **Steven** | *13 February 2025* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content. > > **Cons**: Workflows are a little complicated to set up > > Positive overall, have enjoyed using it for last few years. ----- ### "Great solution" — 4.0/5 > **Dina** | *5 May 2025* | Publishing | Recommendation rating: 7.0/10 > > **Pros**: It's much better than other platforms we've used and when integrated with others in the adobe suite it does well > > **Cons**: it's more expensive and requires more training than other platforms and then it's best used to it's full capacity integrated with other adobe ----- ### "Adobe Compaign" — 5.0/5 > **Sunny** | *14 September 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It had helped many people to promote adobe through marketing and which is best way in this digital era of technology > > **Cons**: The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning. > > My overall experience was good with adobe products as its part of my day to day routines. ----- ### "Increased Productivity - Adobe Campaign" — 5.0/5 > **Anonymous User** | *3 November 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions. > > **Cons**: The product has regular updates and upgrades so there is no issue with it. > > It has increased overall productivity of the Sales campaign and helped increase the outreach. Analytics and reporting capabilities help in understanding campaign performance and customer behavior, enabling data-driven decision-making. Overall, it had a positive impact on business ----- Page: 1 / 9\ Next: [Next page](https://www.capterra.in/software/135159/adobe-campaign?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/135159/adobe-campaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data