--- description: Get information about ActiveDEMAND price, usability & features from verified user experiences. Read reviews from Indian business users & discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveDEMAND Price, Features, Reviews & Ratings - Capterra India --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveDEMAND](/software/142305/activedemand) # ActiveDEMAND Canonical: https://www.capterra.in/software/142305/activedemand Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/142305/activedemand?page=2) > ActiveDEMAND enables agencies to scale their marketing efforts through account management, campaign recipes, and attribution reporting. > > Verdict: Rated **4.2/5** by 79 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveDEMAND? ActiveDEMAND is an integrated marketing platform designed for digital marketing agencies and helps them scale their business by delivering and DEMONSTRATING real value to clients. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 79 Reviews | | Ease of Use | 3.7/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveDEMAND - **Location**: Edmonton, Canada - **Founded**: 2012 ## Commercial Context - **Starting Price**: $15.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Pricing starts at: Agency Reporter: $20 monthly Call Tracker: $0 monthly Email Marketer: $15 monthly Small Business Marketer: $69 monthly Corporate Marketer: $199 monthly Price is only based on registered telephone numbers and usage. There is no monthly subscription required to have an account - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Danish, Dutch, English, Finnish, French, German, Portuguese, Spanish, Swedish - **Available Countries**: Australia, Austria, Belgium, Canada, Denmark, Finland, Iceland, New Zealand, Norway, Sweden, Switzerland, United Kingdom, United States ## Features - Attribution Modeling - Audience Targeting - CAN-SPAM Compliance - Call Reporting - Call Routing - Caller ID - Campaign Analytics - Campaign Management Software - Campaign Scheduling - Campaign Tracking - Compliance Management - Computer Telephony Integration - Consent Management - Contact Management Software - Conversion Tracking - Cross Channel Attribution - Customer Engagement Software - Customer Segmentation - Customizable Dashboard - Customizable Fields - Dashboard Software - Data Connectors - Data Import/Export - Data Visualization Software - Drag & Drop - Drip Campaigns - Email Marketing Software - Email Tracking Software - Engagement Tracking - Event Triggered Actions - IVR - KPI Monitoring - Landing Pages/Web Forms - Lead Capture Software - Lead Management Software - Marketing Automation Software - Mobile Optimization - Multi-Touch Attribution - Multiple Data Sources - Online Forms - Personalization Software - Real-Time Reporting - Reporting/Analytics - Search/Filter - Social Marketing - Subscriber Management - Target Account Identification - Template Management - WYSIWYG Editor - Website Analytics ... and 22 more features ## Integrations (87 total) - 1CRM - AWeber - Accelo - Act\! - AdRoll - Adobe Commerce - Agile CRM - Aline - AllClients - Basecamp - BigCommerce - BigContacts - Bitrix24 - Breeze - Capsule ... and 72 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.in/directory/6/marketing-automation/software) - [Call Tracking Software](https://www.capterra.in/directory/30901/call-tracking/software) - [Marketing Attribution Software](https://www.capterra.in/directory/31081/marketing-attribution/software) - [Account Based Marketing Software](https://www.capterra.in/directory/31125/account-based-marketing/software) - [Lead Generation Software](https://www.capterra.in/directory/30963/lead-generation/software) ## Alternatives 1. [Marketo Engage](https://www.capterra.in/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [EngageBay CRM](https://www.capterra.in/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Salesforce Marketing Cloud](https://www.capterra.in/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 4. [monday.com](https://www.capterra.in/software/147657/monday-com) — 4.6/5 (5726 reviews) 5. [Omnisend](https://www.capterra.in/software/153508/omnisend) — 4.7/5 (836 reviews) ## Reviews ### "Powerful functionality, once you get around the user experience" — 4.0/5 > **Jon** | *16 October 2019* | Human Resources Software | Recommendation rating: 7.0/10 > > **Pros**: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money. > > **Cons**: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day\! > > We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team. ----- ### "Active Demand from an Agency Perspective" — 4.0/5 > **Christina** | *19 August 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches. > > **Cons**: My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short. > > Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive. ----- ### "Too many issues to bother with" — 1.0/5 > **Verified Reviewer** | *7 November 2023* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: I can't say there is anything I would recommend about it. > > **Cons**: - extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (\!?\!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour.... > > Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce. ----- ### "Everything I need to run the company and more" — 5.0/5 > **Victor** | *19 August 2020* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented. > > **Cons**: Workflow designer can be a slow on on very large workflows. > > I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast. ----- ### "My Experience with Active Demand" — 4.0/5 > **Verified Reviewer** | *19 August 2020* | Food & Beverages | Recommendation rating: 7.0/10 > > **Pros**: The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added. > > **Cons**: I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages. > > Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.in/software/142305/activedemand?page=2) ## Links - [View on Capterra](https://www.capterra.in/software/142305/activedemand) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data